would be an easier sell. Yet on the other, as @gelliottmorris.com finds, Dems haven't grappled with the fact that Bernie Sanders is by far the most popular Democrat *including with both moderate and conservative Dems*:

the party. On the one hand, @simonwdc.bsky.social is absolutely correct that "Democrats Suck" is something short of a fully optimized midterm message, and that the greatest anti-fascist party in the history of global democracy - that has created 95% of jobs since the fall of the Berlin Wall -

It's time for a new approach to one of the swingiest and most critical building blocks of the Democratic coalition: Latinos. The New York Times features Valiente Fund's latest research on the path forward: www.nytimes.com/2026/06/10/u...

started/going

As promised, here are the Swayable test results for the four ads. (show notes, heyo!!) There's a lot here that we didn't have time to get into in detail, but we will in a post coming soon. And if you ever have questions about any of this, hit us up!

Politico got the SCOOP on our new ads, in partnership with Morris Katz/Fight Agency, Down Home North Carolina & LUPE—now up in NC-11 and TX-15 (Watch below!)

which they were resigned to. But the lack of voice in the party was both powerfully demobilizing and cracked the door for particularly young voters to consider third parties and RFK Jr. This under 35 voter from one of our focus groups expressed some widely held frustrations about the process.

These RCT results (via Swayable) get at the big problem. The right wing immigration ads Dems ran both built public support for the ICE nightmare we are living now, AND were politically disastrous, showing clear backfire on candidate choice questions. They made voters want to vote for Trump.

This is the energy policy we're running against. It's extreme and horrific and only happening because fossil fuel profits are still so central to the Trump/MAGA Republican project. Suggesting Dems can't run against this is pure weakness, a monumental failure of imagination. Dems can beat this.

One of the few bits of public opinion presented is from this Searchlight poll that asked, ambiguously, if voters were disappointed climate had been politicized. One of the hardest things to do is write survey questions that are actionable. We're going to keep this on as an example of what to avoid.

All is not lost. Voters across key movable subgroups responded VERY positively to a stronger, more populist economic message. Persuadables by +23! Across issue areas, updated populist messaging beat more conventional messages, although both beat R messages soundly - but more work to do on fraud.

Even with wide disapproval of Trump's economy and an almost even split on agreement that the rigged system is the problem (in a generously worded question), they STILL trust Republicans generally more on both the economy and their personal finances. More debates about Hasan Piker won't fix this.

The Republican strategy of blaming immigrants for everything that's going wrong with our system is finally starting to lose steam. It was a distant fourth, even when asking voters to pick their top two reasons. Far more voters blame the system itself: both parties, the rich, and big corporations.

This was tough, Trump +9 terrain in the south and southwest that Dems need to compete in. The generic overall was D-5, but in congressional bgs, Dems have a THIRTY EIGHT point edge (72-34) in extreme motivation. slides: waytowin.docsend.com/view/axecqhu... memo: waytowin.docsend.com/view/wcrfgb2...

One last clip: "...my grandmother said it, so I don't know. Maybe she's the 13th disciple, I'm not sure. But anyway, she would always say, what the devil meant for harm God will use for your good...what it forces me to do is a paradigm shift... I'm looking at, OK, what's the good in this?" 🤯

"We're making a stand for our humanity and our ability to own our God-given right to actually have choice, operate in our agency and shape the world that we live in to the world that we desire and we deserve." 🔥🔥🔥

"..this election cycle, it is not gonna be compelling enough to say, well, let's get one party in office or let's have one candidate... They wanna know brass tacks, what do like what do we get, who's gonna stop the bleeding and how are, what are we gonna get?"

"We're entering a new era... it's not just about commemoration, it's really about commitment... what are we going to do on the 250th anniversary of America, right? What is our call to do in this moment as it relates to advancing civil rights?"

More info regarding the Viscount from another razor sharp analyst on the other website

This part - about who benefits from the use of division - is the emotionally persuasive core of the argument. (it might sound familiar) Americans should absolutely be angry it's come to this. She efficiently and effectively paints Trump's egregious corruption as offensive to the founding principles.

We executed our research with a number of outside firms with the specific goal of near ideological neutrality. We stand by this framing of the Gaza impacts. Whether the DNC releases theirs or not, the first section of our report is worth your time. chartingthewayforward.substack.com/p/towards-st...

And while most voters didn't express clear ideological arguments (particularly at the issue level), these two did, and explain the contextual narrative for why they found the cautious, avoidant approach the Harris campaign took on this so unpersuasive.

out of whack. With a stronger core narrative addressing voters need for change, the undertow from Gaza might have been at dampened. This under 35 battleground voter was baffled by the seemingly autonomic and uncritical support of Israel's actions by Democrats.

POLITICO has the scoop on Valiente Action Fund’s new accountability effort with LUCHA in AZ-01 & AZ-06 Ads here: www.youtube.com/playlist?lis...

Politico: Immigration takes center stage in New Jersey special election (featuring Quote of the Day from @torygavito.bsky.social) www.politico.com/news/2026/02...

💥❤️

We'd had the tab with this interview of @mizzwelch.bsky.social open for a while and it is genuinely fantastic. This was literally the question that drove our research this past year. @ivehaditpodcast.bsky.social.... we need to talk! www.nytimes.com/2025/12/07/s...

And in our keystone Lake Research poll of voters who voted for Biden in 2020 and skipped 2024, with a slightly different version of the question, 72% of voters chose inequality-affordability as the bigger problem, and it was **77%-13%** in ‘24 battleground states.

When we give voters a choice between the problem being a fraction of the 1% taking all the money vs whoever the right is blaming (wokeness, DEI, immigrants, trans people, etc), 64% to 36% choose the 1%, and even bigger margins with Black and Latino voters. But even 38% of Trump voters agreed!

These five signals are from the executive summary, which is a pretty good synopsis. If you’re strapped for time at least give that a read, it’s only two pages! (But check out the appendices too. How voters think is key, and we were surprised Dems have more than 1.5x as many moderates as Rs!)