Big Games Machine
@biggamesmachine
We stand for Games Marketing. Made better. PR and marketing agency specialising in strategic communications and consultancy for the global games industry.
What happens on tour, stays on tour. Most of the time. Welcome to the first instalment of our brand new video series, BGM on Tour, where we take you behind the scenes of the biggest and best global games industry events.
Our team has given The Daily Download a facelift. The Weekly Download is our new and improved email newsletter, delivering stronger insights and providing more useful analysis of the stories. Subscribe for a weekly wrap-up of the biggest stories shaping the global games industry: bit.ly/4yyVI75
It’s ChinaJoy and Pocket Gamer Connects Shanghai next week, and Alex is preparing to pack his suitcase (again) ✈️ 🇨🇳 For those of you who have asked: no, Alex never stops 😂 Fancy meeting our Head of Consumer? Get a meeting in the diary before he gets booked up: bit.ly/3SnDLbm
It's Day 3 of Develop:Brighton, which means it's your last chance to catch Alex and Tom at the event. Our Consumer Kings know the games industry inside out, so why not pop them a line on LinkedIn and organise a chat? Who knows, the conversation could be the best thing to ever happen to your game.
We’re in full swing over at Develop:Brighton, and can confirm that copious amounts of coffee have been consumed. If you spot Alex, Tom, John or James, swing by, say hello, and judge our caffeine intake for yourself ☕
Hooray! Bluey: Let’s Play has surpassed 75 million downloads 🥳 To celebrate, we’ve been helping announce the launch of its biggest update ever. Find out more with the coverage we landed in GamesBeat by Dean Takahashi: bit.ly/4eXry4s
Who’s going to Develop:Brighton next week? Don’t be a stranger! Take some time to catch up with our team while you’re in town. Alongside the usual games PR and marketing chat, John’s a local, so if you’re looking for recommendations, he’s your guy. Let’s get some time in the diary: bit.ly/44r5Jp8
All good things must come to an end, and we’re now back in our virtual office for more games industry goodness. Whether you’re looking for marketing help or you’re a journalist/influencer/podcaster searching for great games to cover, we implore you to get in touch: bit.ly/big-games-ma...
We clearly picked the best week to visit Oxford… 😅 Despite the red weather warning, we had a delightful time at our summer social. While pre-planned activities were unanimously avoided in favour of AC, our team enjoyed a three-day break focused on culinary delights and tasty tipples.
Did you know we helped announce the news that Black Myth: Wukong was coming to Xbox, and then revealed Black Myth: Zhong Kui at Gamescom? Find out how we landed 1,500 pieces of content, 515 million online readership, and 2 million estimated views: bit.ly/4xPoIHJ
Alex’s world tour continues as he prepares to head off to ChinaJoy and Pocket Gamer Connects Shanghai 🇨🇳 He’ll be there from 29th July to 3rd August, sharing everything there is to know about BGM and our PR and marketing services. Why leave meeting Alex to chance? Get in touch: bit.ly/3SnDLbm
Our work attracted over 10 million players to the global launch of Love and Deepspace. In our case study, we outline how we helped Infold Games break this visually stunning otome title out of its established Asian markets. Find out how we did it: bit.ly/4a43ewt
Another week, another piece of @ign.com coverage 🏆 Spell-crafting ARPG roguelite, Echoes of Mystralia, has released an updated Next Fest demo ahead of launch later this year. Watch the trailer over on IGN: bit.ly/4uyKkVH
Despite what the pints and 27° weather may suggest, Alex isn’t on holiday; he’s at @pocketgamercom.bsky.social Barcelona 🇪🇸 Between judging and attending meetings, he’s a busy man. However, he’d love to chat games PR and marketing with you. See if you can nab a slot with him 👉 bit.ly/4dYmrC4
After helping many games succeed at Next Fest, we want to share marketing strategies that can make your game stand out and do well. Ungated, of course. Here’s 11 Strategies for Success in 2026: bit.ly/4ka5N2y
Pocket Gamer Connects just can’t get enough of Alex, can they? Our Head of Consumer has once again been invited to judge The Big Indie Pitch. This time, in Barcelona 🇪🇸 If you’re looking for games PR and marketing, Alex is your guy. Request to meet him on June 15-16: bit.ly/4dYmrC4
Batman doesn't do second place 🦇 Following the launch of the latest DC title, Alex and Yaz discuss how Lego Batman: Legacy of the Dark Knight is officially the highest-rated Lego game ever. Move over, Skywalker Saga. Tune in every Friday for a new episode of our podcast: bit.ly/4flVE3F
The name’s Beechy. Beechy two tags. Alex was on double duty last week, attending Nordic Game and judging The Big Indie Pitch at PG Connects Malmö. Enjoyed chatting with Alex in Sweden? The conversation doesn’t have to end. Get in touch for all your games industry needs: bit.ly/big-games-ma...
Stop doomscrolling and add this report to your reading list. G2A and Juniper Research’s new Trust in Digital Commerce report highlights how trust is a primary driver of commerce growth, not just a risk-management issue. We’ve landed the highlights in MCV/DEVELOP. Give it a read: bit.ly/4wVW86T
This games industry veteran thinks he can fix AI's trillion-dollar waste problem. Chuffed to have secured an interview in Tech Revolt for Think AI's CEO, Ahmed AlSharif: bit.ly/4fxvNWq
When in Malmö, right? Next week, Alex will also be heading to Nordic Game to meet as many of you lovely lot as possible. Would like some time in the diary with our Head of Consumer? We don’t blame you. He’s a lovely chap. Message us on LinkedIn to set up a meeting www.linkedin.com/company/big-...
Alex has, once again, been invited to judge The Big Indie Pitch at Pocket Gamer Connects Summit Malmö 2026. The Big Indie Pitch is a firm favourite of Alex’s, as he gets to meet a great range of devs and offer real time feedback. Find out more about next week’s event: bit.ly/4dQLV3W
Where are our AFOLs at? We thought you’d like a look at our latest LEGO builds. Behold Tudor Corner, The Endurance, and Transformers in all their brick-built glory. It’s enough to make you a bit emotional, isn’t it? C’mon, don’t be shy. Show us your LEGO creations 👇
Whether it's special adaptive controllers or even telepresent robots to reconnect medically isolated children with their education and friends, SpecialEffect helps bring hope and joy to so many people. As you can tell, we’re super proud of Tommy Boy for supporting them.
Tom is running two marathons this year to raise money for @specialeffect.org.uk whose fantastic work transforms the lives of people across the globe through innovative technology, with a particular focus on making video games more inclusive and accessible.
Are you a part of the 1.8% of the UK adult population who have applied to run the 2027 London Marathon? Okay. How about running TWO marathons?
Ahh, the sweet, sweet smell of Edge magazine. Our team landed a cracking piece of coverage in Edge for NCSOFT’S Time Takers, so naturally, Alex had to get his hands on a copy. Like the idea of seeing your game’s name in the papers? Drop us a line: bit.ly/big-games-ma...
Learn How to Build Buzz for Your Game with our Ukie webinar next week 🕹️ We'll be live on 15 May at 1 pm to share their expert insights on how to help your game succeed. Much like our other games industry resources, this session is free. Secure your spot to join us: bit.ly/3QuFU43
Due to popular demand, ‘Undertale: The Determination Symphony’ orchestral tour has added four more UK shows 🎼 Find out where your closest show is with the coverage we scored in NME: bit.ly/4ts8IrK
As part of @UKIE’s Month of Insight into Games 2026, we’re sharing our tricks of the trade to help you build buzz for your game. Join Alex, Tom, and Tamsin on 15 May as they explore marketing strategies to generate organic, authentic interest in your game. Reserve your (free) spot: bit.ly/3QuFU43