British Voter

@britishvoter

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British Voter@britishvoter· 1h

I'm a White British non-religious woman from Aberafan Maesteg, aged 41. My top issue is poverty. In 2024 I voted Labour. Today I'd vote Green.

Voter card. A map of Wales with a dot on Aberafan Maesteg. About them, in their words: I'm still paying the mortgage on my place. Our household income, last time I gave it, was £10,000 to £15,000 a year, and I'm very worried about my family's finances. These days, I'm not in paid work - previously I had a semi-routine service job in the private sector (care work etc.). Class-wise, I'd put myself down as working class. News habits: I keep a close eye on politics. Her views, from her survey answers, in four speech bubbles: Out of all the leaders, Zack Polanski is the one I like best, and Nigel Farage the one I like least. The government should make a much bigger effort to make people's incomes more equal. The economy is going to get a little worse over the next year. Wales gets a bit less than its fair share from the Union. Where they sit on the BES 0 to 10 value scales: economic, left to right, 0 out of 10, further left than the middle half of voters; social, liberal to authoritarian, 3.5 out of 10, more liberal than the middle half of voters.

British Voter@britishvoter· 5h

I'm a Black African woman from Enfield North, aged 79. I couldn't pick a single top issue. In 2024 I didn't vote. Today I wouldn't either.

Voter card. A map of England with a dot on Enfield North. About them, in their words: There's no mortgage on my home - I own it outright. I'm retired - before that I had a professional or technical job in the public sector. I've been a union member in the past. News habits: I don't pay much attention to politics. I read the local daily paper more than any other. Her views, from her survey answers, in four speech bubbles: I don't have a view on any of the party leaders. I don't think a strong leader who ignored parliament and elections would be a good way to run the country. The UK government is doing a very bad job on crime. I'm against the death penalty. Where they sit on the BES 0 to 10 value scales: economic, left to right, 5 out of 10, further right than the middle half of voters; social, liberal to authoritarian, 5.6 out of 10, within the middle half of voters.

British Voter@britishvoter· 9h

I'm a White British Anglican man from Orpington, aged 67. My top issue is the economy. In 2024 I voted Labour. Today I still would.

Voter card. A map of England with a dot on Orpington. About them, in their words: My home is bought and paid for, no mortgage. My savings come to £40,000 to £50,000. I'm retired now. Back when I was working, I had a professional or technical job in the public sector. My kids have grown up and left home. I'd call myself working class. News habits: Most of what I take in about politics is on TV, somewhere between half an hour and an hour a day. Some of what I see about politics comes from Facebook, X and YouTube. I talk politics most days. His views, from his survey answers, in four speech bubbles: When it comes to the party leaders, Ed Davey is my pick and Nigel Farage is my least favourite. England does slightly better than its fair share from the Union. I was a Remain voter in 2016 and I'd vote to rejoin the EU in a heartbeat. Britain has been badly hurt by the state of the global economy. Where they sit on the BES 0 to 10 value scales: economic, left to right, 0.5 out of 10, further left than the middle half of voters; social, liberal to authoritarian, 9 out of 10, more authoritarian than the middle half of voters.

British Voter@britishvoter· 12h

I'm a White British non-religious man from Louth and Horncastle, aged 59. My top issue is immigration. In 2024 I voted Reform UK. Today I still would.

Voter card. A map of England with a dot on Louth and Horncastle. About them, in their words: I own my home outright. I expect to be slightly worse off a year from now. Before I retired, I had a management job in the private sector. I'm married and there are no kids living with us. I don't see myself as belonging to any particular class. News habits: I keep up with politics pretty closely. The daily paper I read most often is the Express. You'll find me on Facebook and X. I talk politics with people now and then. His views, from his survey answers, in four speech bubbles: Nigel Farage is the leader I've most time for, Ed Davey the one I've least time for. The UK should allow many fewer immigrants to come here to live. My child marrying a Reform voter would make me very happy. England gets a bit less than its fair share from the Union. Where they sit on the BES 0 to 10 value scales: economic, left to right, 5 out of 10, further right than the middle half of voters; social, liberal to authoritarian, 9.5 out of 10, more authoritarian than the middle half of voters.

British Voter@britishvoter· 1d

I'm a White Scottish non-religious woman from Dundee Central, aged 44. My top issue is inflation. In 2024 I voted SNP. Today I still would.

Voter card. A map of Scotland with a dot on Dundee Central. About them, in their words: I own my home, mortgage-free. I've £20,000 to £30,000 in savings. I'm working part-time and have a professional or technical job in the public sector somewhere with more than 500 people on the books. I'm middle class, I'd say. News habits: I keep a close eye on politics. I read the Guardian more than any other paper. I've got an account on Instagram. I get into politics with people a day or two a week. Her views, from her survey answers, in four speech bubbles: John Swinney is the leader I've most time for, Keir Starmer the one I've least time for. Conflicts around the world, like Iran and Ukraine, have had a big negative impact on Scotland's economy. The death penalty is never the right sentence, whatever the crime. I'm firmly on the Yes side of the independence debate. Where they sit on the BES 0 to 10 value scales: economic, left to right, 1 out of 10, further left than the middle half of voters; social, liberal to authoritarian, 0 out of 10, more liberal than the middle half of voters.

British Voter@britishvoter· 1d

I'm a White British non-religious man from Hertford and Stortford, aged 18. In 2024 I didn't vote. Today I don't know who I'd vote for.

Voter card. A map of England with a dot on Hertford and Stortford. About them, in their words: I live rent-free with family or friends. I've no real worries about my family's financial security. I'm a full-time student. I'm likely to inherit, and it'll make a big difference to my finances. Class-wise, I'd put myself down as middle class. News habits: I don't pay much attention to politics. His views, from his survey answers, in four speech bubbles: I'm neither here nor there on the party leaders, and none of them stands out from the rest. I trust MPs a fair amount. The UK government has helped the economy. I'm not happy that Trump is back in the White House. Where they sit on the BES 0 to 10 value scales: economic, left to right, 4.5 out of 10, further right than the middle half of voters; social, liberal to authoritarian, 5 out of 10, within the middle half of voters.

British Voter@britishvoter· 1d

I'm a White British non-religious woman from Amber Valley, aged 38. My top issue is education. In 2024 I voted Conservative. Today I don't know who I'd vote for.

Voter card. A map of England with a dot on Amber Valley. About them, in their words: I've got a mortgage on my home. I expect money to get a bit tighter over the next year. I work for myself. I stayed in education past 20. I don't really think in class terms, but if pushed I'd say I'm middle class. News habits: I pay a fair bit of attention to politics. Her views, from her survey answers, in four speech bubbles: Keir Starmer is my favourite of the party leaders; Nigel Farage is my least favourite. I'm dead against the idea of a strong leader who doesn't have to bother with parliament or elections. I'd like school and university reading lists to include more female and non-white authors. Trump being back in the White House is terrible news. Where they sit on the BES 0 to 10 value scales: economic, left to right, 4.5 out of 10, further right than the middle half of voters; social, liberal to authoritarian, 6.5 out of 10, within the middle half of voters.

British Voter@britishvoter· 1d

I'm a Mixed White and Asian non-religious man from Wetherby and Easingwold, aged 60. My top issue is the economy. In 2024 I voted Conservative. Today I still would.

Voter card. A map of England with a dot on Wetherby and Easingwold. About them, in their words: I own my home, mortgage-free. I've got a good bit of money put away. I'm retired. I do most of my food shopping at M&S. Class-wise, I'd put myself down as middle class. News habits: I keep up with politics very closely indeed. The daily paper I read most often is the Guardian. His views, from his survey answers, in four speech bubbles: Top of the leaders for me is Kemi Badenoch, bottom is Nigel Farage. The buildings and public spaces round here are well kept. London gets far more than its fair share of government spending. The economy is slipping a bit, I'd say. Where they sit on the BES 0 to 10 value scales: economic, left to right, 6 out of 10, further right than the middle half of voters; social, liberal to authoritarian, 4.5 out of 10, more liberal than the middle half of voters.

British Voter@britishvoter· 2d

I'm a White English non-religious man from South Cambridgeshire, aged 52. My top issue is the environment. In 2024 I voted Lib Dem. Today I still would.

Voter card. A map of England with a dot on South Cambridgeshire. About them, in their words: I'm paying off a mortgage. I've got £150,000 to £200,000 put by. I work full-time and have a higher professional job in the private sector. I went to a private school. If you asked, I'd say I'm middle class. News habits: The politics I take in is mostly on the radio, an hour or two a day. I'm not on social media. I get into politics with people a day or two a week. His views, from his survey answers, in four speech bubbles: Ed Davey is my favourite of the party leaders; Nigel Farage is my least favourite. I think the world's climate is changing because of what humans are doing. I didn't vote in May's local elections. Brexit has done unemployment good. Where they sit on the BES 0 to 10 value scales: economic, left to right, 2.5 out of 10, within the middle half of voters; social, liberal to authoritarian, 3 out of 10, more liberal than the middle half of voters.

British Voter@britishvoter· 2d

I'm a White British Anglican man from Pontefract, Castleford and Knottingley, aged 49. My top issue is Britain losing its identity. In 2024 I voted Reform UK. Today I still would.

$Voter card. A map of England with a dot on Pontefract, Castleford and Knottingley. About them, in their words: There's no mortgage on my home - I own it outright, and my home is worth somewhere around £50,000 to £100,000. My savings come to £15,000 to £20,000. I have a semi-routine technical job in the private sector, working full-time. I think of myself as belonging to a class, just not middle or working class. News habits: I get most of my politics on TV and online, somewhere between half an hour and an hour a day. I don't use social media. Politics comes up in conversation nearly every day. His views, from his survey answers, in four speech bubbles: Of the party leaders, I like Kemi Badenoch most and Keir Starmer least. The government made a mess of taking Britain out of the EU. I sympathise much more with the Israeli side than the Palestinian side. I feel strongly English and strongly British, in equal measure. Where they sit on the BES 0 to 10 value scales: economic, left to right, 4 out of 10, within the middle half of voters; social, liberal to authoritarian, 8.5 out of 10, more authoritarian than the middle half of voters.$

British Voter@britishvoter· 2d

I'm a White English non-religious woman from Warrington South, aged 60. My top issue is the environment. In 2024 I voted Green. Today I still would.

Voter card. A map of England with a dot on Warrington South. About them, in their words: I own my home, mortgage-free. I've got £15,000 to £20,000 put by. I work for myself. If I needed it, someone in my family could put less than £5,000 towards a house for me. I don't really think in class terms, but if pushed I'd say I'm middle class. News habits: Most of what I take in about politics is on TV, between one and two hours a day. I go on Facebook. Politics isn't something I talk about with people. Her views, from her survey answers, in four speech bubbles: When it comes to the party leaders, Zack Polanski is my pick and Keir Starmer is my least favourite. Protecting the environment must come before economic growth. My local area gets a little less than its fair share of government spending. Equal opportunities for ethnic minorities haven't gone far enough. Where they sit on the BES 0 to 10 value scales: economic, left to right, 3.5 out of 10, within the middle half of voters; social, liberal to authoritarian, 6 out of 10, within the middle half of voters.

British Voter@britishvoter· 3d

I'm a White Scottish woman from Cowdenbeath and Kirkcaldy, aged 70. My top issue is foreign affairs. In 2024 I voted for a smaller party. Today I wouldn't vote.

Voter card. A map of Scotland with a dot on Cowdenbeath and Kirkcaldy. About them, in their words: I own my home outright. I've got £5,000 to £10,000 put by. These days, I'm retired, but when I was working I had a sales or customer service job in the private sector. I've a health problem or disability that limits what I can do day to day a lot. If you asked, I'd say I'm middle class. News habits: I don't follow the news about politics at all. I spend time on Facebook and watch YouTube. I get into politics with people almost daily. Her views, from her survey answers, in four speech bubbles: I've not got much time for any of the leaders. John Swinney comes nearest; Keir Starmer is bottom of the pile. Britain must protect its independence from the United States. Brexit hasn't made much difference to immigration levels. The buildings and public spaces round here are a bit run down. Where they sit on the BES 0 to 10 value scales: economic, left to right, 3 out of 10, within the middle half of voters; social, liberal to authoritarian, 8 out of 10, within the middle half of voters.

British Voter@britishvoter· 3d

I'm a Black African Muslim woman from Stratford and Bow, aged 28. My top issue is the cost of living. In 2024 I didn't vote. Today I'd vote Labour.

Voter card. A map of England with a dot on Stratford and Bow. About them, in their words: I'm living with family or friends, rent-free. I have a professional or technical job in the private sector, working full-time. Nobody in my family could lend me a penny towards a house. I think of myself as working class. News habits: I don't follow the news about politics at all. Her views, from her survey answers, in four speech bubbles: Every one of the party leaders puts me off. I feel more British than English. Living costs are still rising sharply. I don't think politicians care what people like me think. Where they sit on the BES 0 to 10 value scales: economic, left to right, 1 out of 10, further left than the middle half of voters; social, liberal to authoritarian, 5 out of 10, within the middle half of voters.

British Voter@britishvoter· 3d

I'm a White British non-religious man from Hornchurch and Upminster, aged 32. My top issue is the cost of living. In 2024 I voted Green. Today I still would.

Voter card. A map of England with a dot on Hornchurch and Upminster. About them, in their words: I live with family and pay them a bit of rent, and the place has a three-bedroom place. I'm not worried about my family's finances. I'm unemployed and looking for work. I'm working class, I'd say. News habits: I mostly follow politics on TV and online, less than half an hour a day. His views, from his survey answers, in four speech bubbles: If I had to rank the party leaders, Zack Polanski would be first and Nigel Farage last. England gets a little more than its fair share from the Union. The economy is getting a bit worse. Crime isn't really an issue in my area. Where they sit on the BES 0 to 10 value scales: economic, left to right, 2.5 out of 10, within the middle half of voters; social, liberal to authoritarian, 5.6 out of 10, within the middle half of voters.

British Voter@britishvoter· 4d

I'm a White British Anglican woman from Bridgwater, aged 73. My top issue is the economy. In 2024 I voted for a smaller party. Today I'd vote Conservative.

Voter card. A map of England with a dot on Bridgwater. About them, in their words: I own my home, mortgage-free. Money has got a bit tighter this past year. I'm retired - before that I had a professional or technical job in the public sector. I'm living with my partner, no kids at home. If you asked, I'd say I'm working class. News habits: The politics I take in is mostly on TV and on the radio, between one and two hours a day. You'll find me on Facebook. I talk politics most days. Her views, from her survey answers, in four speech bubbles: Of the party leaders, I like Kemi Badenoch most and Keir Starmer least. I expect the economy to get much worse over the next twelve months. I don't think people who vote for small parties are throwing their vote away. I'd oppose scrapping private schools. Where they sit on the BES 0 to 10 value scales: economic, left to right, 4.5 out of 10, further right than the middle half of voters; social, liberal to authoritarian, 8 out of 10, within the middle half of voters.

British Voter@britishvoter· 5d

I'm a White British Episcopalian man from Lothian East, aged 43. My top issue is the economy. In 2024 I voted Labour. Today I still would.

Voter card. A map of Scotland with a dot on Lothian East. About them, in their words: I own my home, mortgage-free. When I was last asked, the household's income came to £100,000 to £150,000 a year, and I expect to be slightly worse off a year from now. I work as a self-employed professional. I think of myself as middle class. News habits: I keep up with politics mainly online, half an hour or so a day. The daily paper I read most often is the Guardian. Some of what I see about politics comes from YouTube, mostly from commentators and journalists. I get into politics with people almost daily. His views, from his survey answers, in four speech bubbles: I'm not keen on any of the leaders, though Keir Starmer is the nearest to it. John Swinney is my least favourite. I'm against free breakfast clubs for all primary pupils. Criticism of the No side feels like an insult aimed at me. The last UK government helped the economy. Where they sit on the BES 0 to 10 value scales: economic, left to right, 3 out of 10, within the middle half of voters; social, liberal to authoritarian, 6.5 out of 10, within the middle half of voters.

British Voter@britishvoter· 5d

I'm a White British non-religious man from Dagenham and Rainham, aged 40. My top issue is the economy. In 2024 I voted Reform UK. Today I still would.

Voter card. A map of England with a dot on Dagenham and Rainham. About them, in their words: I own my home with a mortgage. I've got a good bit of money put away. I work full-time and have a senior supervisory job in the public sector for a big employer with over 500 staff. If I needed it, someone in my family could put £25,000 to £50,000 towards a house for me. If you asked, I'd say I'm working class. News habits: The politics I take in is mostly on TV and online, somewhere between half an hour and an hour a day. The daily paper I read most often is the Daily Mail. I've got an account on Facebook and Instagram. I watch YouTube on top of that. I talk politics most days. His views, from his survey answers, in four speech bubbles: Nigel Farage is my favourite of the party leaders; Zack Polanski is my least favourite. Hospitals should be run mostly by the public sector. Over the next twelve months, I think the economy will slip a bit. I strongly support making people show photo ID to vote. Where they sit on the BES 0 to 10 value scales: economic, left to right, 4.4 out of 10, within the middle half of voters; social, liberal to authoritarian, 7 out of 10, within the middle half of voters.

British Voter@britishvoter· 5d

I'm a White British non-religious man from North East Hertfordshire, aged 47. My top issue is immigration. In 2024 I didn't vote. Today I wouldn't either.

Voter card. A map of England with a dot on North East Hertfordshire. About them, in their words: I'm paying off a mortgage. My finances have got a little worse over the last twelve months. I work as a self-employed professional. I left school at 17 or 18. Class isn't something I think about much, though if pushed I'd go with working class. News habits: I follow politics closely. His views, from his survey answers, in four speech bubbles: I've no time at all for any of the party leaders. Far too many people these days get offended far too easily over the words others use. Immigration undermines Britain's culture - badly. I'm really unhappy with the way democracy works in the UK. Where they sit on the BES 0 to 10 value scales: economic, left to right, 2 out of 10, within the middle half of voters; social, liberal to authoritarian, 6 out of 10, within the middle half of voters.

British Voter@britishvoter· 6d

I'm a White British Catholic woman from Croydon East, aged 72. My top issue is immigration. In 2024 I voted Labour. Today I'd vote Lib Dem.

Voter card. A map of England with a dot on Croydon East. About them, in their words: I'm paying off a mortgage. My savings come to £15,000 to £20,000. Before I retired, I did office and admin work in the public sector. Nobody in my family could lend me a penny towards a house. I don't think of myself as belonging to a class, but if I had to choose I'd say working class. News habits: I get most of my politics on the radio, half an hour or so a day. You'll find me on Facebook and X. Then there's YouTube, which I watch. I get into politics with people a day or two a week. Her views, from her survey answers, in four speech bubbles: None of the leaders does much for me. Ed Davey comes closest; Nigel Farage comes last. Men get a slightly easier ride than most in Britain. Britain should let in far fewer immigrants. My sympathies lie firmly with the Palestinians. Where they sit on the BES 0 to 10 value scales: economic, left to right, 3.5 out of 10, within the middle half of voters; social, liberal to authoritarian, 5 out of 10, within the middle half of voters.

British Voter@britishvoter· 6d

I'm a White Scottish man from Cumbernauld and Kirkintilloch, aged 46. My top issue is immigration. In 2024 I didn't vote. Today I'd vote Reform UK.

Voter card. A map of Scotland with a dot on Cumbernauld and Kirkintilloch. About them, in their words: I rent my place through a housing association. When I was last asked, the household's income came to £25,000 to £30,000 a year, and I've needed to borrow to pay for bills and groceries this past year. I work for myself. I don't think of myself as belonging to a class, but if I had to choose I'd say working class. News habits: I follow politics closely. His views, from his survey answers, in four speech bubbles: I rate Nigel Farage highest of the party leaders and John Swinney lowest. The level of immigration is rising a lot. Scotland gets a bit less than its fair share from the Union. I don't see why children's TV should show more families with same-sex parents. Where they sit on the BES 0 to 10 value scales: economic, left to right, 3 out of 10, within the middle half of voters; social, liberal to authoritarian, 6.5 out of 10, within the middle half of voters.

British Voter@britishvoter· 6d

I'm a White British non-religious woman from Hornchurch and Upminster, aged 34. My top issue is the cost of living. In 2024 I voted Lib Dem. Today I'd vote Green.

Voter card. A map of England with a dot on Hornchurch and Upminster. About them, in their words: I'm still paying the mortgage on my place. My finances have got a little worse over the last twelve months. I'm working full-time and have a skilled trade in the public sector at a place with 500-plus staff. If you asked, I'd say I'm working class. News habits: I follow politics closely. Her views, from her survey answers, in four speech bubbles: Top of the leaders for me is Ed Davey, bottom is Nigel Farage. Living costs are still rising sharply. Working people are a long way from getting their fair share of the nation's wealth. England gets a little less than its fair share from the Union. Where they sit on the BES 0 to 10 value scales: economic, left to right, 1 out of 10, further left than the middle half of voters; social, liberal to authoritarian, 5.5 out of 10, within the middle half of voters.

British Voter@britishvoter· 6d

I'm a British Indian Muslim woman from Ruislip, Northwood and Pinner, aged 25. My top issue is the economy. In 2024 I didn't vote. Today I'd vote Green.

Voter card. A map of England with a dot on Ruislip, Northwood and Pinner. About them, in their words: I'm still paying the mortgage on my place. I think I'll be a bit worse off this time next year. I'm not doing paid work right now. Before this I had a professional or technical job. I'm expecting an inheritance that will change things for me. I'm middle class, I'd say. News habits: I take a passing interest in politics. Her views, from her survey answers, in four speech bubbles: Top of the leaders for me is Zack Polanski, bottom is Nigel Farage. I don't think politicians care what people like me think. The economy is getting a bit worse. I'm gutted that Trump is back in the White House. Where they sit on the BES 0 to 10 value scales: economic, left to right, 3 out of 10, within the middle half of voters; social, liberal to authoritarian, 4.5 out of 10, more liberal than the middle half of voters.

British Voter@britishvoter· 7d

I'm a White British Catholic woman from Herne Bay and Sandwich, aged 69. My top issue is immigration. In 2024 I voted Conservative. Today I'd vote Reform UK.

Voter card. A map of England with a dot on Herne Bay and Sandwich. About them, in their words: My home is bought and paid for, no mortgage. Money's slightly tighter than it was this time last year. These days, I'm retired, but when I was working I had a professional or technical job in the public sector. I'd call myself middle class. News habits: I keep up with politics mainly on TV and in the papers, a few minutes a day. The daily paper I read most often is the Sun. I've got an account on Facebook and Instagram. I watch YouTube too. I talk politics with people now and then. Her views, from her survey answers, in four speech bubbles: Kemi Badenoch is the leader I've most time for, Keir Starmer the one I've least time for. Far fewer foreign students should be allowed to come to Britain. I'm strongly English and strongly British, in equal measure. Measures to protect the environment have gone too far. Where they sit on the BES 0 to 10 value scales: economic, left to right, 3.5 out of 10, within the middle half of voters; social, liberal to authoritarian, 7.5 out of 10, within the middle half of voters.

British Voter@britishvoter· 7d

I'm a White non-religious woman from Brentwood and Ongar, aged 39. My top issue is the economy. In 2024 I voted Conservative. Today I still would.

Voter card. A map of England with a dot on Brentwood and Ongar. About them, in their words: I own my home with a mortgage. Last time I was asked, our household income was £100,000 to £150,000 a year, and I've got no savings at all. I work full-time and have a professional or technical job in the public sector for a small employer, with people working under me. I'm middle class, I'd say. News habits: For politics, I mostly rely on what I get on TV and online, only a few minutes each day. Her views, from her survey answers, in four speech bubbles: Top of the leaders for me is Kemi Badenoch, bottom is Keir Starmer. Had we stayed in the EU, the economy would be better. People who break the law should get stiffer sentences. The UK government has done the economy a lot of damage. Where they sit on the BES 0 to 10 value scales: economic, left to right, 7.5 out of 10, further right than the middle half of voters; social, liberal to authoritarian, 6.2 out of 10, within the middle half of voters.

British Voter@britishvoter· 7d

I'm a White British non-religious man from Dorking and Horley, aged 19. My top issue is the cost of living. In 2024 I didn't vote. Today I'd vote Labour.

Voter card. A map of England with a dot on Dorking and Horley. About them, in their words: I live with family or friends and pay no rent. Money is much the same as it was a year ago. I'm a full-time university student. The main wage earner at home when I was 14 was my dad, who had a technical support job. I'm middle class, I'd say. News habits: I take a passing interest in politics. When it comes to papers, I mostly read the Financial Times. His views, from his survey answers, in four speech bubbles: My favourite leader is Zack Polanski. My least favourite is Nigel Farage. I didn't vote in May's local elections - I forgot. The economy is getting a little worse. The UK government is doing a fairly poor job on crime. Where they sit on the BES 0 to 10 value scales: economic, left to right, 2.5 out of 10, within the middle half of voters; social, liberal to authoritarian, 7 out of 10, within the middle half of voters.

British Voter@britishvoter· 7d

I'm a British Indian non-religious woman from Weston-super-Mare, aged 30. My top issue is jobs and unemployment. In 2024 I didn't vote. Today I wouldn't either.

Voter card. A map of England with a dot on Weston-super-Mare. About them, in their words: I'm paying off a mortgage. I've borrowed money this year just to cover essentials. I work full-time and have a professional or technical job in the private sector. Nobody in my family could lend me a penny towards a house. I'm working class, I'd say. News habits: I get most of my politics online, an hour or two a day. A bit of my political news reaches me via YouTube, mostly from commentators and journalists. I've also got an account on Facebook and Instagram. Politics comes up with people once or twice a week. Her views, from her survey answers, in four speech bubbles: Kemi Badenoch is my favourite of the party leaders; Keir Starmer is my least favourite. There's a great deal of discrimination against gay and lesbian people in Britain today. I'd definitely make zero-hours contracts illegal. London gets a little more than its fair share of government spending. Where they sit on the BES 0 to 10 value scales: economic, left to right, 2.5 out of 10, within the middle half of voters; social, liberal to authoritarian, 7 out of 10, within the middle half of voters.

British Voter@britishvoter· 8d

I'm a White British Anglican man from Lowestoft, aged 79. My top issue is immigration. In 2024 I voted Conservative. Today I'd vote Reform UK.

Voter card. A map of England with a dot on Lowestoft. About them, in their words: I'm a council tenant. My savings come to £1,000 to £2,000. I'm retired now. In my working life I worked for myself. I'm the sort who keeps in the background, as I see it. Class-wise, I'd put myself down as working class. News habits: For politics, I mostly rely on what I get on TV and in the papers, a good half hour a day. My paper is the Sun. I've got an account on Facebook. I get into politics with people several days a week. His views, from his survey answers, in four speech bubbles: When it comes to the party leaders, Nigel Farage is my pick and Keir Starmer is my least favourite. Britain should definitely keep the monarchy. My region gets a little less than its fair share of government spending. We should be letting far fewer immigrants into this country. Where they sit on the BES 0 to 10 value scales: economic, left to right, 4 out of 10, within the middle half of voters; social, liberal to authoritarian, 7.5 out of 10, within the middle half of voters.

British Voter@britishvoter· 8d

I'm a White British Anglican woman from North East Hertfordshire, aged 42. My top issue is the cost of living. In 2024 I didn't vote. Today I'd vote Conservative.

Voter card. A map of England with a dot on North East Hertfordshire. About them, in their words: I'm still paying the mortgage on my place. I've had to borrow money for essentials this year. I have a professional or technical job in the private sector, working full-time. I work in the creative industries. I don't think of myself as belonging to a class, but if I had to choose I'd say working class. News habits: I keep up with politics mainly on TV and in the papers, one to two hours a day. The daily paper I read most often is the Daily Mail. I've got an account on Facebook, Instagram and TikTok. I watch YouTube on top of that. I get into politics with people several days a week. Her views, from her survey answers, in four speech bubbles: Kemi Badenoch is my favourite of the party leaders; Keir Starmer is my least favourite. Cuts to public spending have gone too far. The economy has got a little worse in the last twelve months. Ordinary working people don't get their fair share of the nation's wealth. Where they sit on the BES 0 to 10 value scales: economic, left to right, 2.5 out of 10, within the middle half of voters; social, liberal to authoritarian, 10 out of 10, more authoritarian than the middle half of voters.

British Voter@britishvoter· 8d

I'm a White British non-religious woman from Ashford, aged 24. My top issue is immigration. In 2024 I voted Conservative. Today I'd vote Reform UK.

Voter card. A map of England with a dot on Ashford. About them, in their words: I'm paying off a mortgage, and my place would fetch something like £400,000 to £500,000. I've had to borrow money for essentials this year. I am a team leader in the private sector, working full-time. News habits: I follow politics closely. Her views, from her survey answers, in four speech bubbles: Kemi Badenoch is my favourite of the party leaders; Keir Starmer is my least favourite. Immigration is getting a lot higher. Families on welfare get far too much money. The government has no business redistributing income from the well-off. Where they sit on the BES 0 to 10 value scales: economic, left to right, 8.5 out of 10, further right than the middle half of voters; social, liberal to authoritarian, 4.5 out of 10, more liberal than the middle half of voters.

British Voter@britishvoter· 9d

I'm a White British non-religious man from Redcar, aged 67. My top issue is immigration. In 2024 I voted Conservative. Today I don't know who I'd vote for.