Content Design London

@contentdesign

We work with organisations, big and small, to transform their content and help them succeed. Not more content, smarter content. Consultancy, training, books, and all things content design. www.contentdesign.london

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Content Design London@contentdesign· Jul 16

Using GenAI well means using it where it makes sense. These tools can support your work. They can also produce bias and errors. Responsible practice is knowing the difference. 29 to 30 July. Save £100 with code Save100: buff.ly/kkrDCz1 #ContentDesign #UXWriting #GenAI

Content Design London@contentdesign· Jun 3

Psst. Don't tell anyone, but there are 3 places left on our Working with GenAI course, 24 to 25 June. These last spots are £795. Been meaning to book? Now's your chance. 👉 buff.ly/to4j4xZ

Content Design London@contentdesign· Mar 25

Take the next step in content design. Agile, journey mapping and content systems. For practitioners with 12+ months' experience. buff.ly/P9m3nvk #ContentDesign #UXDesign

Content Design London@contentdesign· Mar 23

Learn GenAI. Hands-on practice with experienced practitioners. Dates in May and June. buff.ly/lAVW22A #GenAI #ContentDesign

Content Design London@contentdesign· Feb 20

Content used to be something you read. Now it's something you use. First in a series from our new Content Design Academy by Rich Prowse. buff.ly/iNQesDo #ContentDesign #UXWriting #ProfessionalDevelopment

Content Design London@contentdesign· Feb 13

Build your team's content capability. 2-day courses from fundamentals to strategic leadership. Relevant, practical, ready to apply. buff.ly/3U4BW13 #ContentDesign #TeamDevelopment

Content Design London@contentdesign· Feb 2

Considerate Content by Rebekah Barry. Learn how being considerate of people's diverse needs is central to creating content that benefits everyone. Get your copy now: buff.ly/nfqIeHm #Accessibility

Book cover for Considerate Content by Rebekah Barry. The cover has a teal green background with white text and the subtitle "How to make your content more inclusive and accessible, with a focus on neurodivergence and health conditions". Published by Content Design London.

Content Design London@contentdesign· Jan 23

"Content Design by Sarah Winters and Rachel Edwards is a great starting point for anyone new to content design." Get your copy now: buff.ly/548ZMWO #ContentDesign

Book cover for Content Design, second edition, by Sarah Winters and Rachel Edwards. The cover is white with black text and a magenta banner containing the text "Research, plan and deliver the content your audience wants and needs". Published by Content Design London.

Content Design London@contentdesign· Dec 26

Your tech team is excited about GenAI. Senior leadership wants results. But if your content people are not in the room, you are setting yourself up for expensive mistakes. Rich Prowse explains why content teams are essential to GenAI conversations. buff.ly/nRWfkVB

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Content Design London@contentdesign· Dec 25

As AI becomes core to product building, a new discipline is emerging: content engineering. Jody Allard explores how content designers are now designing systems that write for us. Prompt iteration, tone mapping and editorial strategy at scale. buff.ly/72BwLYh

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Content Design London@contentdesign· Dec 24

Andrew Tipp's practical framework gives content designers 12 testable heuristics covering accessibility, accuracy, consistency, ethics and usefulness. Clear evaluation criteria rather than vague concepts. A brilliant reference for content reviews. buff.ly/EFLNh3H

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Content Design London@contentdesign· Dec 23

The results speak for themselves: 22% fewer webpages, 10% fewer helpline calls, 43% more positive page ratings. This case study shows how user-centred content design transformed Redbridge Council's high demand services. buff.ly/zAYqoy8

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Content Design London@contentdesign· Dec 22

Designing for international markets? Guest author Thomas Chan explores high and low context cultures and how they shape user expectations. What feels overwhelming to a UK user might feel reassuringly comprehensive to a Chinese user. buff.ly/cA83Wyw

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Content Design London@contentdesign· Dec 21

Rachel Edwards explores how to apply trauma-informed principles to content design: safety, trust, choice, collaboration, empowerment and cultural consideration. Essential reading for anyone creating content for vulnerable users. buff.ly/YOKSLS8

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Content Design London@contentdesign· Dec 20

User stories or job stories? This quick explainer helps you choose the right format for your audience. If every user story starts the same way, it's probably time to switch. buff.ly/n4YskuY

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Content Design London@contentdesign· Dec 19

Never seen a content strategy? This detailed example walks you through the core, governance, workflow, substance and structure. A practical template for anyone starting from scratch or selling strategy into their organisation. buff.ly/U0mxClP

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Content Design London@contentdesign· Dec 18

A dusty Word doc on someone's desktop is not a style guide. Clare Elliott shares how to create one that lives, breathes and actually gets used. Invite feedback, document your wins (and battles) and make it accessible to everyone. buff.ly/uA5S3g0

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Content Design London@contentdesign· Dec 17

Writing is just the start. Dawn Kofie's guest post on the skills content designers actually need struck a chord this year: persuading, listening, resilience, presenting and compromising. Plus some brilliant book recommendations. buff.ly/41j6Pu3

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Content Design London@contentdesign· Dec 16

Want to build a better content team? Run crits. This guide shows how critique sessions can improve your product, iterate your style guide and build trust. One rule: talk about the product, not the person. buff.ly/ILNMY3q

Content Design London@contentdesign· Dec 15

Over the next 12 days, we're sharing the most popular posts from our website, social and email. First up: our most visited page. Content design is answering a user need in the best way for them to consume it. This guide covers the full process from research to creation. buff.ly/XxKIh7B

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Content Design London@contentdesign· Dec 15

Looking for something to read over the holidays? Our books cover content design basics you can put into practice right away. Save £5 with code Santa5. buff.ly/9yfA90I #ContentDesign #ContentStrategy #AccessibleContent

Promotional graphic on a teal background. Holly with red berries sits in the top left corner. A stack of books appears on the right. The top book is "Content Design" by Sarah Winters and Rachel Edwards, second edition. White text reads "Holiday reading, sorted." Smaller text says "Get the skills to move your content career forward. Get £5 off with code Santa5."

Content Design London@contentdesign· Dec 8

Want to grow your content skills? The holidays are a good time to start. Our books are practical, easy to read and full of tips you can use now. Get £5 off with code Santa5. buff.ly/9yfA90I #ContentDesign #ContentStrategy #AccessibleContent

Content Design London@contentdesign· Nov 17

Whether you are a lone content person or small content team, this book is for you. Hinrich von Haaren explores how you can turn a whole organisation to a better way of working, or get an established team started on a new project. Buy now: buff.ly/tTsnqh5 #ContentStrategy #ContentTransformation

The book "Content transformation" by Hinrich von Haaren shown against a teal background. The blue book cover features white text with the subtitle "Planning, strategy, culture change". Content Design London branding appears at the bottom with yellow and pink accent colours. Text on the left reads "Content strategy sorted. Get the skills to move your content career forward."RetryClaude can make mistakes. Please double-check responses.

Content Design London@contentdesign· Nov 17

Our Fundamentals course has helped thousands start their content design careers. Live, hands-on, and now with GenAI integrated throughout. See course dates and join the 2026 Content Design Academy: buff.ly/oOMztSs #ContentDesign #UXWriting #GenAI #Training

Content Design London@contentdesign· Nov 15

Drawing on her research experience with people with wide-ranging needs, Rebekah Barry shows that accessibility and inclusion aren't just compliance tick boxes. Being considerate of people's different needs makes content better for everyone. #Accessibility #InclusiveDesign Buy now: buff.ly/w4XHuAC

Content Design London@contentdesign· Nov 14

New to content design? Start with Fundamentals. Two days of live, practical learning that builds the skills and confidence you need and a portfolio piece to show it. See course dates: buff.ly/yMLViDX #ContentDesign #UXWriting #GenAI

Learn content design. Get the skills you need.

Content Design London@contentdesign· Nov 13

Lead with care, clarity and confidence. Our Leading change course helps you build the skills to transform how your organisation creates content. See dates: buff.ly/kQuxQp7 #ContentDesign #Leadership #DigitalChange

Content Design London@contentdesign· Nov 12

Bring the Academy to your team. All our courses are available in-house, tailored to your organisation’s needs. Find out more: buff.ly/jjYhHQO #ContentDesign #DigitalSkills #LearningByDoing

Content Design London@contentdesign· Nov 10

Sarah Winters and Rachel Edwards explain how to use content design techniques to make your content better for your users, and your organisation. Buy now: buff.ly/RxiDNfT #ContentDesign #UXWriting #DigitalSkills

Close-up of the "Content Design Second edition" book cover by Sarah Winters and Rachel Edwards against a teal background. The white book cover features the title in large black text with a pink banner stating "Research, plan and deliver the content your audience wants and needs". Content Design London branding appears at the bottom. Text on the left reads "Content design sorted. Get the skills to move your content career forward.

Content Design London@contentdesign· Nov 10

GenAI, minus the hype. Our 2-day Working with GenAI course gives you practical, ethical, and confident skills for real work. Learn more: buff.ly/WSuGRw7 #GenAI #ContentDesign #DigitalSkills