The malls are back! Well, at least with younger Americans 18-34. New data from the Ipsos Consumer Tracker sees a 9-point bump by this cohort of going to malls often or sometimes, in just the past year. www.ipsos.com/en-us/younge...

In this paper, we explore where AI is gaining traction, where shoppers are drawing clear boundaries, and why trust remains the critical factor. The paper also provides practical guidance for brands and retailers looking to turn these insights into action. www.ipsos.com/en-us/shoppi...

View our live panel discussion exploring the opportunities and pitfalls American brands face in the changing world, and how brands can pivot to win the next 250 years. www.ipsos.com/en-us/webina...

At Ipsos, we wanted to answer a critical question: Does creative quality actually matter in retail media? To find out, we tested 25 ads across 21,000+ simulated shopping experiences on platforms like Amazon and Walmart. Here are the results... www.ipsos.com/en-us/creati...

Spain may have won the World Cup, but which brands won with fans? Ipsos data shows that the most effective ads moved beyond traditional “on the field” and “sports bar” settings and leveraged distinctive product iconography. www.ipsos.com/en-us/ipsos-...

A new Washington Post/Ipsos poll finds that 59% of Americans say they do not think people like them have a good chance at improving their standard of living. In addition, 48% expect the nation’s economy to get worse in the next year (31% stay the same). www.ipsos.com/en-us/Washin...

Majority of Americans say they feel financially secure and optimistic about their financial future, but things are more complicated when you zoom in on the topic of retirement. Further, older generations are far more likely to feel secure. www.ipsos.com/en-us/americ...

Consumer behavior has become faster, more fluid, and more situational than ever. Yet many organizations are using frameworks built for an era when behaviors were stable, categories predictable, and change happened slowly. Shift to real-time insights. www.ipsos.com/en-us/turn-b...

July 29: Join us for a dynamic, forward-looking conversation with executives, corporate strategists, and cultural experts as we explore what fostering authentic connections looks like in an era also characterized by skepticism and economic anxiety. www.ipsos.com/en-us/webina...

At least three in four are satisfied with their homes, jobs, bosses, family life, car, and life in general. Fewer, but still a majority, are satisfied with their incomes. The one outlier: a 15-point jump in being satisfied with their commutes... www.ipsos.com/en-us/we-are...

Download our white paper to understand how pipeline data, capital allocation and physician behavior are converging — and what that means for portfolio strategy, BD, and evidence planning in obesity and beyond. www.ipsos.com/en-us/beyond...

In a world obsessed with noise, winners are the ones who hear what others miss. The magic begins when we stop skimming the surface of consumer insights and dive deep. That’s when products don’t just succeed — they stick, providing growth for the long term. www.ipsos.com/en-us/cpg-gr...

Belief that you can start at the bottom and make it is a barometer of broader economic health. Brands and institutions need to understand not only how that perception varies and what it means for audiences, but how it's evolving by cohort and generation. www.ipsos.com/en-us/ipsos-...

Join us on July 22 as we explore the opportunities and pitfalls American brands face in the changing world, and how brands can pivot to win the next 250 years. www.ipsos.com/en-us/webina...

In recent years, we’ve seen evidence of a “wokelash” on many key metrics, and across a number of countries. Our 2026 Ipsos LGBT+ Pride report shows attitudes stabilising on several key measures, including trans athletes and LGBT media representation. www.ipsos.com/en-us/ipsos-...

How do Americans view the state of the country today? Our new report finds that foundational values – freedom, justice and equality – continue to resonate widely and there is broad agreement around the core principles that the nation should stand for. www.ipsos.com/en-us/americ...

Are rapid technological advancements and shifting geopolitical landscapes redefining the foundations of brand success? Join us as we share new analysis and reflections from the Cannes Lions Festival of Creativity, alongside award-winning Ipsos research. www.ipsos.com/en-us/KEYSwe...

In our latest Insights to Activate, we explore the opportunities and pitfalls American brands face in the changing world, and how brands can pivot to win the next 250 years. ipsos-insight-llc.foleon.com/ipsos-insigh...

How do Americans view the state of the country today? Our new report finds that foundational values – freedom, justice and equality – continue to resonate widely and there is broad agreement around the core principles that the nation should stand for. www.ipsos.com/en-us/americ...

Sustainability conversations around the World Cup are about more than carbon: 46% of ESG-related World Cup conversations mention themes linked to social inclusion - from ticket affordability and accessibility to economic inequality. www.ipsos.com/en-us/world-...

Our new paper breaks down how to use digital twins the right way, helping you speed up innovation development, with insights you trust. Take a look! www.ipsos.com/en-us/humani...

Ipsos’ latest report in conjunction with the Seattle Research Community delivers never seen before data to help UX leaders develop successful strategies for balancing executive pressure and user-centricity in a world changed by AI. Read the report. www.ipsos.com/en-us/trust-...

Connecting with people’s lives is the starting place for sustainability messaging, especially in an era where people are also concerned about other pressing issues: the rising cost of living, domestic and geopolitical instability, uncertainty around AI... www.ipsos.com/en-us/KEYSwe...

The World Cup is here - and Influentials are ready! 81% in Mexico plan to watch. In the US where soccer isn't as dominant, engagement is impressive at 51%. How will audiences watch? Live television remains king, but over 1 in 4 US plan to attend in person! www.ipsos.com/en/ipsos-glo...

Sign-up today for free access + weekly highlights to your inbox every Friday. From ticket prices to red cards, from VAR to national anthems… fans flood social media with their reactions, in real time, and we’ll help you stay in the game. www.synthesio.com/use-cases/fo...

At a recent Ipsos After Hours event in Seattle, experts from the Seattle Research Community, Amazon and Meta explored the tension between the benefits of AI and the need for trust. Listen in! ipsos-insight-llc.foleon.com/your-next-bi...

To help workers make the most of AI, Grow with Google needed data it could trust and insights it could act on. Ipsos research inspired their ‘a-ha’ moment in AI adoption. Read our case study. www.ipsos.com/en-us/how-go...

In our latest Data Drop, we explore fresh generational data about the challenges faced by those starting out in today’s economic landscape, and how brands and institutions can help younger adults live prosperous and happy lives. www.ipsos.com/en-us/ipsos-...

U.S., concern about AI has been persistent, and much deeper — worry that outpaces the wonder felt by a majority of people across 32 countries. Download our latest report for insights that you can activate to make better decisions today and tomorrow. www.ipsos.com/en-us/global...

We analyzed 6 years of U.S. Effie Worldwide entries and mapped them against 10 million human responses from Ipsos. Here is some hard evidence on what actually wins in the market (and at the Effies). 👇🏼 ipsos-insight-llc.foleon.com/effie/beyond...