Max Rohowsky, Ph.D.
@maxrohowsky
Obsessed with SaaS customer acquisition and building leverage • Bootstrapping crosspublish.com • Previously corp. consultant and university lecturer X Profile:
Threads is starting to pull in views on autopilot. By simply cross-posing my content, I reached over 6k impressions over the past ~2 weeks. Not bad for an account I never check.
A strong personal brand is the biggest sales hack. It's far easier to: - Distribute your product - Sell without feeling 'salesy' - Get trust from early customers
Building is the easiest way to stay broke. I've completely re-prioritized: Marketing: Monday - Friday. Building: Weekends. I have to force myself to do this; otherwise I would just build.
Cleaned up the Billing Section today. You can now clearly see all subscription details. Billing flows are now cleaned up.
Getting Meta verification is tough. Took me two attempts; and here’s what actually matters: - Screencasts must match the documentation exactly - Don’t deploy during the review period - Give them a working test account Happy to help anyone who’s stuck on this!
Damn I love this. Transform your face into different styles. Who can guess: AI or Edit?
Just made big improvements to the post previews. Looks much nicer and cleaner now! 😍
Last week I felt completely stuck. I thought I had to do everything at once: - Build the product - Do marketing - Answer support tickets It was super inefficient. This week I made a plan that aligns with my weekly goal, and I’m just executing against it. Making way more progress. 💪
Started sending cold Linkedin messages 🎉 All I'm doing now is: 1. Finding people using competing products. 2. Send connection request + personal message. 3. Engage with their content. Once they connect, they'll keep seeing my product posts.
Build in public progress: Cleaned up error handling. 😍 - Beautiful design. - Errors are easy to understand. - One-Click to edit post separately. Much better than before. 🙏
Just added a chat widget to my SaaS landing 🎉 I think being hyper-responsive helps acquire early users. - People want answers immediately. - Being available shows you care deeply. Every message sent via the widget now pings my phone.
New Goal: Get my first 10 users. I spent 5 months building to solve my own problem. All I wanted was a tool that combines: - Posting to all major social platforms - More than just one text 'caption' per platform It now looks amazing, and feels smooth. It’s time to put it in other people’s hands.
I usually post across X, Bluesky, Mastodon, and Threads. So far I haven't used all the other integrations I've built, such as Instagram, Facebook, and YouTube. I think I'm missing out on a lot of views that could add to my top funnel. Need to change that...
Outlook was my main design inspiration. It gets a lot of hate, but at a glance you know: - What messages you have - Where the selected one is going - What the message contains When I started building Crosspublish, I wanted it to feel familiar instantly. You can clearly see the similarity 👇
Shipped social media analytics v1 today 📣 I post daily w/ Crosspublish, but I don't know how the posts perform. The analytics feature in will reduce that friction. 🤩 📊 View analytics for each channel. 📈 Make data driven decisions. 🔍 Double down on things that work.
Shipped quote tweet support for Crosspublish today. You can now turn X URLs into quotes. After building it, I realized you can only quote post via the API if the original post mentions you. Quite annoying that quote posting is so heavily restricted.
Preparing material for the launch on @ProductHunt This will be the 6th thing that I launch on the platform, but by far the most polished. Will it pop, or will it flop? Whatever way it goes, the grind continues :)
X gives you a graph of your followers' active times. Scheduling posts into the non-active times makes no sense. So I added the most active times to the schedule.
I went though the recordings of visitors to my website. One thing that stood out: Many users click on the background because they think the overlay can be closed. I've also received this feedback from 2 other people. I was trying to avoid it, but I'm redesigning the landing page.
YouTube approved my app and all permissions!!! 🎉 It took 2 attempts 🫠 Luckily the review cycle was much shorter then Meta's. 😂 Only Pinterest, Google Business, and LinkedIn to go. Then I'll be able to support all major social networks 🥲 Keep goin'
Build in public update: - Started working on post analytics. - Redesigned the scheduled tab to make it look better. - Added green icons to show which channels are in Sync. Slow but steady progress :)
Nearly 50/50 browser vs mobile split for my followers. Although most people won't use my product on a mobile, that's where they'll get their first impression. The landing page needs to look great on mobile.
Posting across socials is unlocking new traffic sources 📈 Only a fraction of platforms live, but seeing first hits from Facebook, Threads, and Pinterest. Now the priority is getting more traffic, and converting first trial users while I wait on API permissions for YouTube and TikTok. Hurry up 🙃
Just improved the tags & color coding on calendar cards 🎉 🔵: Scheduled 🟢: Published successfully 🟡: Scheduled & needs attention 🔴: Something failed to publish The aesthetic is inspired by the MacOS calendar.
I don't want to 'spend more time' marketing 🫠 I want the same results in half the time. That's why I send every post to (at least) 6 social networks. You can't predict what the algo will pick up, but you can increase your surface area of luck.
Catching bugs is a big advantage of using my product daily. If I were solving someone else's problem, I I wouldn't be using my product half as much. Are you building to solve your own problem or someone else's?
I'm tired of using AI slop. That's why I obsess about the design. Good design: → Signals quality instantly → Is a nice source of screenshots for X → Makes it easier to look at for a long time In a sea of AI slop, good taste makes you stand out.
My SaaS helps me market my SaaS 🎉 The result was this spike in unique users: - 5 trials - 24 unique page views - Sharp drop after I stopped posting Solving your own problem is underrated.
My marketing activities for the next 3 weeks: - Launch on Producthunt & Co. - Post 4x daily across socials. - Post into relevant subreddits. - Make more YouTube videos. - Create SEO comparison sites. - Cold DM outreach on socials. - Submit into SaaS directories. Anything I'm missing? 👇