Roy Atkinson

@royatkinson

Writer | Analyst | CEO at Clifton Butterfield, LLC.

404 Following596 Followers551 Posts

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Roy Atkinson@royatkinson· 13d

Steve Matchett on fire.

A pair of scorched Formula 1 mechanic’s gloves worn by Steve Matchett when Jos Verstappen’s car caught fire

Roy Atkinson@royatkinson· 17d

Good morning from Nick Greyface.

An old black dog with a grey face rests on a blanket decorated with the cartoon dog Snoopy.

Roy Atkinson@royatkinson· 22d

"Values only matterwhen they show up in how work really gets done." - Justin Robbins, author of More Than a Motto, on the Reach Your Do Point® podcast. podcasts.apple.com/us/podcast/r...

A photo of author Justin Robbins with the text "Values only matterwhen they show up in how work really gets done."

Roy Atkinson@royatkinson· 24d

If you'd rather read than watch or listen, I've posted a lightly edited transcript of my Reach Your Do Point® conversation with @justinrobbins.bsky.social royatkinson1.substack.com/p/more-than-...

A photo of author Justin Robbins showing the transcript title, More Than a Motto: A lightly edited transcript of my conversation with Justin Robbins, Founder, Metric Sherpa

Roy Atkinson@royatkinson· 28d

Coming up next on the Reach Your Do Point® podcast: Metric Sherpa founder Justin Robbins discusses the company and his new book, “More Than a Motto.” @justinrobbins.bsky.social What put the metric in Metric Sherpa?

Roy Atkinson@royatkinson· Jun 17

The "Reach Your Do Point® podcast is now here on Bluesky. bsky.app/profile/dopo...

Blue rounded rectangle with a poscast icon and the text "Reach Your Do Point"

Roy Atkinson@royatkinson· Jun 10

Finished Dead Weight by @hildur.bsky.social last night. Fascinating (in the root sense of attraction and repulsion). The writing is excellent and the story is influenced by things we don’t see (like Planet 9, which is mentioned in it). 👍

Hand hold a book titled Dead Weight by Hildur Knútsdóttir. The cover shows the head of a statue, broken at the neck.

Roy Atkinson@royatkinson· Jun 4

On the Reach Your Do Point® podcast, I asked @berkson0.bsky.social how a strong narrative helps avoid the trap of saying, "We'll be the next Microsoft" or the next Netflix. Full video: youtu.be/F9nDQzsWmO0

Roy Atkinson@royatkinson· Jun 1

Transcripts of the Reach Your Do Point® podcast are on Substack. royatkinson1.substack.com

The Do Point® is where you make your decision. The Reach Your Do Point podcast is all about how you get there.
Available at your favorite podcast site.

Roy Atkinson@royatkinson· May 29

Here’s our boy Nick looking a bit worried about the ending. #DeadWeight @hildur.bsky.social

Black and gray dog on a blanket with a book called Dead Weight.

Roy Atkinson@royatkinson· May 28

Just updated from App Store. Opened Settings.

Screenshot of Settings in Bluesky app for iOS.

Roy Atkinson@royatkinson· May 28

The new episode of Reach Your Do Point® is out! It features my interview with @berkson0.bsky.social on the topic of corporate narratives. Full video: youtu.be/F9nDQzsWmO0 Audio on Apple Podcasts: podcasts.apple.com/us/podcast/r... About the book: www.intelligistgroup.com/ten-commandm...

Alan Berkson holds a copy of the book The 10 Commandments of Successful Corporate Narratives

Roy Atkinson@royatkinson· May 28

This is Nick. He was called “Pumpernickel” at the shelter (back in 2019), we thought that was a bit much. We shortened it to Nick.

A black and gray dog with perky ears lays in the middle of a lawn.

Roy Atkinson@royatkinson· May 27

It has arrived! @hildur.bsky.social

A hand holds the book titled Dead Weight by Hildur Knútsdóttir, translated by Mary Robinette Kowal. The cover shows the head of a statue which has been broken off.

Roy Atkinson@royatkinson· May 27

Co-author of "The 10 Commandments of Successful Corporate Narratives" @berkson0.bsky.social explains how the narrative keeps you focused on your own game. (He's the guest on the next episode of Reach Your Do Point®)

Roy Atkinson@royatkinson· May 14

Luke Keultjes on the function of mentors. Catch the whole discussion on Reach Your Do Point® podcasts.apple.com/us/podcast/r...

Roy Atkinson@royatkinson· May 5

May the Forth [Bridge] be with you.

The cantilever railroad bridge over the Firth of Forth in Scotland.

Roy Atkinson@royatkinson· May 1

RIP great racer Bob Tullius. (My photo from a visit to Jaguar-Daimler Heritage Trust)

A Jaguar E-Type race car used by Bob Tullius from Group 44 racing.

Roy Atkinson@royatkinson· Apr 28

The arrival of this email brightened my mood this morning. @hildur.bsky.social

Roy Atkinson@royatkinson· Apr 14

Just arrived! My copy of @jeannie.bsky.social’s new book, Experience Is Everything a.co/d/07Zc5sLj

A hand holds a copy of the book Experience Is Everything
, by Jeannie Walters

Roy Atkinson@royatkinson· Apr 12

Jeff Toister on getting past the transactional people and finding a human. royatkinson1.substack.com/p/the-skills...

"I remember Ramona's name because she was a human. She starts the call with that "I've got you" energy. And it wasn't her department, but that didn't matter. Ramona said, I'm going to get to the bottom of this. Give me a moment. I'll put you on hold. I will find out who needs to fix this and I'll come right back. And she did. And to me, that's the difference. Ramona was the human I needed" - Jeff Toister

Roy Atkinson@royatkinson· Apr 8

Nick says, “Good morning!”

A dog that was black when he was younger, but now is mostly gray. He is resting on a couch looking at the camera. His name is Nick.

Roy Atkinson@royatkinson· Mar 30

Thank you, @thinkers360.bsky.social (Number9)

A screen shot of Thinkers360 listing of the Top 50 thought leaders in IT Operations for 2026.

Roy Atkinson@royatkinson· Mar 17

@berkson0.bsky.social I’ve got mine!

I am holding a copy of Jeff Gomez and Alan Berkson’s new book, “The Ten Commandments of Successful Corporate Narratives.”

Roy Atkinson@royatkinson· Mar 12

Transforming the Commerce Engine and Delivering a Better Customer Experience #CX www.linkedin.com/pulse/transf...

A black and white image of meshed gears of various sizes.

Roy Atkinson@royatkinson· Mar 10

And we’re off to a busy start here at #CongaConnect!

A large hall with hundreds of conference attendees.

Roy Atkinson@royatkinson· Mar 9

An excellent idea! Conga Connect conga.com/connect

A table sign at the welcome reception for Conga Connect: In celebration of International Women’s Day, this welcome reception is being sponsored by Conga’s Women in Tech Resource Group.

Roy Atkinson@royatkinson· Mar 3

The latest episode of Reach Your Do Point® is up, featuring @rebelbrown.bsky.social Full episode: youtu.be/4i02r3ACyCY?...

"a lot of the people that I coach are professionals. They're successful and yet they've got inside of them, some belief, it's in their mind all the time, belief that came from God knows where, right? Because our minds are so amazing that limits them and they play smaller when they should be playing big and be unstoppable."

Roy Atkinson@royatkinson· Feb 27

New study from The Harris Poll shows how @netflix.com affected the awareness, consideration, usage, preference, and advocacy of the Formula 1 brand. @f1tv.bsky.social go.bera.ai/rs/108-XIT-0...

Roy Atkinson@royatkinson· Feb 10

➡️ Tomorrow (Wednesday) Evening ⬅️ Measuring the value of AI - and much more! You must be registered to attend - free of charge - virtual. RSVP here: www.hdinycmetro.com/events/an-ev...