Brian Cook
@21stcenturycol
Author of Set Your Table !! 🍽️🚀 — Father of 3, Husband of Dr. Sara, Veteran, Thinker, Life Optimizer…. Don’t Believe All You Think
Today's word: UPEKKHA. Pali for equanimity. Not indifference; steadiness. The mind that holds its line whether the news breaks good or bad. Equanimity is a position you take before the pressure arrives. #booksky
Sound stage arrived. Built it. Dialed it in. Audiobook recording for 'Set Your Table' starts today. The page forgives a weak sentence. The microphone does not. Allons. 🇺🇸 #booksky #audiobooksky
What’s the bravest thing I’ve ever said? 4 me, it’s been “HELP.” In my awardly book, Set Your Table, I unpack the strategic power of this word. It’s about redefining strength & reclaiming ur life w/ intention. Join the convo: #SetYourTable #BrianCook #VulnerabilityIsStrength #AskForHelp #booksky
Friday. You made it. Set Your Table: 5 pillars, 4 tables, one system for a life that doesn’t fall apart when it gets hard. Big conversations happening this week that could put this in a lot more hands. More soon. Congrats on the week. #booksky
"Believe in yourself" is the most useless advice on the days you need it most. In 2018 my heart stopped four times, a pacemaker ended my career, & I lost myself in the mirror. So I reached for a fixed point instead: I had my kids. Find the thing you already know. / Rusty #booksky
BREATHE is where the day begins. Before the light comes up I sit; eyes closed; one mug cooling; just the breath in, then out. FOCUS comes after, once you are steady. Ten quiet breaths today before the noise. #booksky
Tuesday morning. Back in Austin. Coffee before sunrise. The ordinary hour tells the truth; declared life meets lived life. Close the gap. Set your table. New book out now; link in bio.
Sunday, 8 a.m., day two of BookThinkers. Hard to get jamming on a Sunday morning; easy when the room is packed with authors & the people who amplify them. This is how I celebrate. 🔥📚#booksky
Day 1️⃣ headed to BookThinkers conference in Boston today!! DM me if ur near! #setyourtable #booksky
The world feels on fire; most of it sits outside my control. What isn't: what I feed my head. Off to BookThinkers with four gems: "Incorrigible," Moonshots on AI building AI, Gio Valiante on mindset, & McConaughey on No Magic Pill. Close the Freedom Gap in the noise. / Rusty
Real quick: Set Your Table paperback; HALF off til 9:00 PM tonight. That's it. You've been meaning to close the gap between the life you talk about & the life you live. Today's a decent day to quit meaning to. Come & get 'em. Stay in the fight.
Karma isn’t a courtroom in the sky. U don’t get punished for ur patterns. U get punished by them. U become what u repeat.Because it’s u. From Set Your Table, Chapter 12: “Am I nourishing the person I’m trying to become, or am I feeding the patterns I’m trying to outgrow?” 🇺🇸 #booksky
The Sunday scaries are a scouting report: your table isn’t set. Set it tonight — sleep, plan, breathe — and Monday loses its teeth. New essay in the morning. Allons. 🇺🇸
250 years old tomorrow. The founders didn't hand us a finished country. They handed us a table & dared us to keep it set. Some days that's hard to remember. Set it anyway. Allons. 🇺🇸 #booksky
The obstacle is the way. Not a slogan. A field report. Every hard thing you avoid stays undefeated. Every hard thing you face makes you dangerous. Nobody is coming. Good. Go anyway. Allons. 🇺🇸 #booksky
A republic is just people who chose to set a table together. 250 years in, the fourth domain still matters most: Community. I'm living it; West Austin Chamber happy hour, 5pm Tuesday Not selling. Showing up. Pull up a chair. #booksky
Set Your Table is NOW at @seashelves inside Coffee Waves, Port Aransas. Books. Coffee. Gulf breeze. Come grab a signed copy & let's talk about closing the Freedom Gap. The table is SET. 🌊📖☕ #SeaShelves
I know it's not that big a deal. Set Your Table hit Barnes & Noble. Talked leadership with BZ Zinga. Signing in Port A Saturday, 9 to 11. Business After Hours, June 30: www.linkedin.com/posts/join-u... #booksky
Port A this Saturday ☕📚🏖️ I'll be at Sea Shelves inside Coffee Waves coffee shop, 9-11 a.m., Sat June 27. Coffee, signed copies of Set Your Table & good conversation. Then hit the beach. Come say hi. #booksky
A Set Your Table Leader doesn't measure what THEY accomplish. They measure what keeps going when they walk away. The test: if ur team struggles without you, you built dependence. If ur team thrives without you, you set your table. 🍽️ Warrior gets it done. Teacher builds the ones who do. #booksky
Patriots Hall. Thursday evening. Thirty-five warriors. One book. One movement. The Freedom Gap doesn't close itself; yesterday proved it closes when people decide to STOP settling. “Set Your Table” LIVE now. Let's go. 🎖️🔥 www.amazon.com/dp/B0GX3733HQ #booksky #patriotshall
GO TIME. 🍽️ Set Your Table: Reclaim Your Life launches TODAY. Tonight at 1730 hrs we gather at Patriots Hall with my great friend COL @Jay Miseli. Close the Freedom Gap. Reclaim your ground. Stay in the fight. Set your table. #booksky #PatriotsHall #Manuscripts
Unless you've been under a rock, you know: SET YOUR TABLE is LIVE. 18 June · 1730 hrs · Patriots Hall, Dripping Springs TX. On this team? Share with your team. Reach is a team sport. Come hungry. #booksky #SetYourTable
85% of your 1st thoughts are negative. I learned to treat mental intel the same way I treated battlefield intel: verify before you act. The enemy is inside the wire. Set Your Table: Reclaim Your Life is live on Amazon. www.amazon.com/dp/B0GX3733HQ #booksky #SetYourTable #leadership
Book is live. Launch party: 18 June, 1730 hrs, Patriots Hall, Dripping Springs TX. Grab it on Amazon. Bring it. I'll sign it. #SetYourTable #BookSky
It’s Sunday night. You can feel the week coming. Bamboo builds roots in the dark for years, then shoots 80 feet in one season. The scaries hit hardest when the table isn’t set. Sleep. Eat. Move. Focus. Breathe. Set it tonight. 📖 Set Your Table → a.co/d/0i6oLPnW #booksky