CMOs are held accountable for revenue goals despite not having a seat at the table for decisions on product development, pricing, and sales execution – all while marketing budgets are shrinking. A huge problem that needs fixing. #RevenueGoals #Accountability buff.ly/Mo4RX0V

Very good article. AI and technology in general, DOES level the playing field between small businesses and “the big guys”. However, planning, strategy, and human critical thinking is still so essential to success. #Strategy #AI #Planning buff.ly/R1fDS2X

It is YOU who can make the grass greener on your side. You create good results or reach goals through consistent care and effort. The power is in your hands to make what you already have better! Happy Friday everyone! #Effort #Goals

AI readiness is a business strategy—not just a technology initiative. AI-ready brands stand out when they get the basics right: executive ownership, clear measurement, strong governance, and tight document control. #AIReadiness #Strategy buff.ly/9XqDgRn

Trust, differentiation, and human connection seem to be a recurring theme as we get deeper into AI. Your customers are looking to escape AI slop and the "Artificial Sameness" trap. Authentic experiences become your most valuable marketing asset. #AI #HumanConnection #Authenticity buff.ly/P8SYG1r?

Challenges are inevitable. Growth is a choice. It’s up to you to see life’s lessons. This is where our strength, wisdom, and character develop. Do not just survive difficult experiences. Learn, adapt, and become stronger. Have a great weekend everyone! #Resilience #Growth

Only 28% of Americans trust AI search, 70% who trust a plain search engine & just 16% of searchers start their journeys with AI. Most users still start with traditional search for key tasks. Trust still generates customers and is your competitive advantage. #AI #SearchEngine #Trust buff.ly/gxKg0O4

Interactive campaigns work well because the psychology is simple — people value what they take part in. Passive attention becomes active participation and changes the relationship with your customer. #InteractiveCampaigns #Marketing #Participation buff.ly/mjrqwyc?

Customers don’t care that you have AI—they care about their problem getting solved. The technology alone isn’t the value. And even with AI readily available, customers still want the option to talk to a real human. #AI #ProblemSolving #CustomerExperience buff.ly/hdmHrHg

On my hike this morning. This was at 5:30am. Quartz Ridge Trail (#8A) at 32nd St. and Lincoln Dr.

The things we most want in our lifetime—success, fulfillment, achievement, stronger relationships, or personal growth—often require us to face fear and risk (of the unknown or change). Go for it! Happy Friday everyone! #Success #Growth #Fear #Risk

Customers don't care if you think the marketing is good — they care whether it makes them feel something worth acting on. Expertise is not always right. Your audience’s opinion is. #Marketing #CustomerFocus buff.ly/9vNahWk

A brand promise doesn't end when a product is delivered—it continues through the unboxing, customer support, and even the return process. Every touchpoint proves your promise. Unboxing is a branding moment. Returns are a loyalty test. #BrandPromise #CustomerExperience buff.ly/gPGGfUd

Had walked out of the room in the 1st inning, came back and it was 3-0. I think I may need to turn this game off. I walked away again, came back, Soto had homered. #LGM #NYMets

Typography is a greatly underrated branding tool — it shows up everywhere: websites, ads, packaging, emails, even invoices and the consistency quietly shapes how people perceive a brand before they read a single word. #Typography #Consistency #Perception #BrandVoice buff.ly/e0j0iMh?

They taketh. They give it away. Oy.

In the words of Gary Cohen - Down to their final out, Juan Soto delivers! In the words of my friend (big Mets fan), Dan Tyre - Oh baby! #LGM #NYMets

First impressions matter, but last impressions often decide loyalty – the last impression often becomes the lasting impression. Companies should put effort into the end of the customer journey too! #CustomerJourney #CX #LastImpressions buff.ly/sg9tPN4

As they just said on Mets radio: “And the Mets finally win the damn thing.” Moments later: “I need a break”. Anna: let’s out a sigh of relief and is just happy that Devin Williams is giving me good fantasy points because he got the save. #LGM #NYMets

Customers want better experiences—not more AI. They are asking for faster, easier, and more human interactions, not more friction or more effort form them, because of rushed AI deployments. #BetterCustomerExperiences #AI #HumanInteraction buff.ly/8wvrdMQ

My neighbor was kind enough to help me put a sign on our front door. This way, the Amazon guy doesn’t come into the courtyard and disturb the bobcats. It may startle them. I didn’t want to open the garage door for fear of startling them.

At this moment.

My neighbor got video.

One was on the roof.

There were three of them.

Some more.

More photos.

In my font courtyard right now. We haven't seen them in quite a while.

An effective marketing plan should be flexible, reviewed regularly, and refined as needed, based on a customer focus. Keep it simple enough that people actually use it. If it’s too complicated, you may not even get started. #MarketingPlan #CustomerFocus buff.ly/Pa0gIab

The goal for well-written meta descriptions is maximizing the odds that what users see accurately and compellingly represents your page. It should be short, unique, and act as a page preview of sorts. #MetaDescription #DescriptiveSummary #PagePreview buff.ly/qnoxA7p