Historic Beer Ads

@beerpuffery

In case you travel back in time and need to pick a beer.

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Historic Beer Ads@beerpuffery· 8d

In tenpin bowling, a right-handed bowler usually aims for the 1-3 pocket, i.e. the gap b/w the 1 and 3 pins. Aiming for the off side pocket (1-2) can still get you a strike but it's trickier. Historically, bowlers in Brooklyn, NY aimed there on purpose, so those strikes are nicknamed Brooklyns.

Historic Beer Ads@beerpuffery· 8d

Better Know a Beer Cap #111: Bell's Oberon Eclipse Raspberry Wheat. From 2025. Because now I feel compelled to prove that Bell's still has the juice, even when their cap game is being deployed to milk core brands dry in a tough market.

Historic Beer Ads@beerpuffery· 8d

Better Know a Beer Cap #110: Bell's Smitten Golden Rye Ale. Beer's still around (I think) but this cap is from mid-2010s. Bell's used to have some of the best cap rizz, no cap. They still put out some good ones but not like they used to.

Crown cap against white background. Cap is light blue with the yellow center of a daisy flower leaning lazily on its stem. A single white petal is still attached to it. No text.

Historic Beer Ads@beerpuffery· 8d

Conrad Seipp Brewing (Chicago), 1890

Newspaper ad for Columbia, by Conrad Seipp Brewing. Shows a sketched image of Columbia as a mythical woman with an American flag tucked in her arms.

Text below reads "A Bavarian Beer! Brewed of the Finest Barley, Malt, and Hops, well aged. Will be ready for delivery in wood or glass April 26. Please send orders through out agents or delivery men, by mail or telephone 8350."

Historic Beer Ads@beerpuffery· 8d

Placing the glass against the pocket really helped this ad resonate with target demos...except in Brooklyn. Michelob, 1970.

Print ad showing bottles of michelob arranged in a triangle pattern mimicking bowling pins, sitting on a wooden bowling-lane like surface. A full glass of Michelob beer is set before the pins, placed against the 1-3 pocket...a bowling term referring to the space between the first and second row of pins (on the right side in the bowler's view) that is the typical target for right handed bowlers. A shot that hits the opposite side 1-2 pocket (again, for right handed bowlers) is referred to as the "Brooklyn" side, because historically bowlers in Brooklyn preferred aiming for that.

Tagline says "Bowl 'em over." and "Surprise people...serve Michelob."

Historic Beer Ads@beerpuffery· 13d

Better Know a Beer Cap #109: Leinenkugel's Canoe Paddler, circa 2010s design. Originally a summer seasonal kölsch, later taken year round. Never got the Nick Offerman spokesperson...uh, -ship that it deserved.

Historic Beer Ads@beerpuffery· 13d

"Don't be a dope and spread inside dope." British and American Ambulance Corps, 1942.

Propaganda poster showing two men talking over a beer at a bar. The one on the left is gesticulating animatedly, as though telling a story while the other listened with rapt attention. Behind them, drawn faded against the back wall, is an image of Hitler's head with an overly large ear, as though listening.

Caption is "Don't be a dope and spread inside dope." and "Loose Talk Can Cost Lives"

Historic Beer Ads@beerpuffery· 13d

Biere Pantherbräu, out of Brasseries Union Messine in Metz. That's in the Alsace-Lorraine region, hence the lingual mashup.

Photo of a brewery tin tacker style sign. Shows an animated lion's head growling or roaring against a white background. Below is the phrase "Biere Pantherbräu," and below that "Brasseries Union Messine"

Historic Beer Ads@beerpuffery· 24d

Sierra Nevada wouldn't let me have even one beer cap. Some tour, 1/5 stars.

Glass case at Sierra Nevada Brewing's Chico location, containing numerous past bottle designs for SN beers. Includes numerous cap designs. Not pictured: me drooling.

Glass case at Sierra Nevada Brewing's Chico location, containing numerous past bottle designs for SN beers. Close up showing Beer Camp design caps

Glass case at Sierra Nevada Brewing's Chico location, containing numerous past bottle designs for SN beers. Includes numerous cap designs. Close up showing past Bigfoot caps

Historic Beer Ads@beerpuffery· Jul 4

Happy 250th Fourth of July. Let's move forward from the fantasy seen here instead of hiding in its fiction. Let's build the free and equitable America that was promised. The one worth lighting all these fireworks over. (US Brewers Foundation, 1955)

Magazine style ad by the US Brewers Foundation, 1955. Shows seven young white men and women in period garb (suits and dresses) lounging on a lawn while fireworks light in the distant sky. Around them are lawn chairs and glasses of beer, and to the left is a pleasant suburban house.

Historic Beer Ads@beerpuffery· Jul 3

Sometime in the 1930s, Schepp's beer in Dallas offered a promotion: All you can drink for 60 cents an hour. Unrelated, Schepp's went out of business in 1939.

Historic Beer Ads@beerpuffery· Jul 2

Better Know a Beer Cap #108: Stiegl Pils out of Salzburg, Austria. Sorry, Spain.

Crown cap against white background. Cap is silver with white circle in center, including red "Stiegl" with inclining red steps and "Pils" underneath in script lettering.

Historic Beer Ads@beerpuffery· Jul 2

Spexial hell...a beer for Austrians who talk at the theater. Wiener Stadtbräu, 1953, via Wien Bibliothek.

Print ad for Wiener Stadtbräu, showing two drawn bottles of beer representing two brands, Porter and Spexial Hell. Behind them is the crest of the brewery, showing a shield with Austrian colors (red and white) surrounded by depictions of barley and hops. In front of the two glasses are a stemmed chalice and a shaker style glass, appropriate for each of the beers.

Below is the tagline "Euer Bier zum Fest," referring to some unknown holiday celebration. Maybe Christmas, who knows.

Historic Beer Ads@beerpuffery· Jul 1

Echtes Weizenbier für ein echtes Weizenbierbuch! Check it out (Wilhelm Remmer Brauere, Bremen, circa 1900-1913)

animated poster ad. Yellow background with "Wilhelm Remmer Brauere" printed across top banner. Shows beer barrel with shadowing, label reading "Echtes Weizenbier aus der Brauerei von Wilhelm Remmer - aus Weizen-und-Gerstenmalz ohne Zusatz"

Meaning: real wheat beer from the Wilhelm Remmer brewery, made from wheat and barley malts without additives.

Historic Beer Ads@beerpuffery· Jul 1

This is just a skosh more Dantean than I'm used to seeing in beer ads. Bonne Biere de Mars, 1842

Drawn poster image with a dull/muted color palette. Showing an outdoor scene in a garden with hedges. At a round table sit trhee men drinking beer, being served by a hauty looking waiter. The men are reasonable well dressed but look listless and derelict, like the 1842 version of sad barflys. A garden trellis over the scene curls over them all from above, giving a feeling of closing in.

Historic Beer Ads@beerpuffery· Jul 1

I can only assume some Florence + the Machine fan fell into a time warp and posed for this in 1894. "Can You Beat It?" by Henry Jerome Schile, 1894.

Lithograph image of a happy young man leaning with his leg on some platform, pointing at a glass of lager beer in his other hand. The man is dressed in a vest, slacks, and white shirt with yellow tie, wearing a boater-type hat tilted back. He has a large waxed mustache.

Historic Beer Ads@beerpuffery· Jun 30

Better Know a Beer Cap #107: Goose Island 312 Pale Ale (Chicago, IL) Th forgotten middle child between 312 and Goose IPA. Did this beer survive post-sale to AB-Inbev?

Historic Beer Ads@beerpuffery· Jun 30

Americans rooting for Sweden today.

Screenshot from the Simpsons episode "The Springfield Files," showing Moe in his bar, presenting a bottle of "Düff" beer from Sweden, which is actually a regular Duff where he has drawn an umlaut over the u.

Historic Beer Ads@beerpuffery· Jun 30

Borussia Malzbier, 1912. From the Borussia Brauerei in Berlin (Borussia is the Latin word for Prussia)

Animated poster of a tilted bottle of beer (short, flip top) against an orange background. Black box in top right corner has printed in white text "Borussia Malzbier"

Historic Beer Ads@beerpuffery· Jun 30

Pabst outpost in Birney, Montana (1939) via NYPL.

Black and white photo of a classic style wooden saloon building against an open, natural backdrop. Two saddled horses are loitering outside with two men and one woman in western garb. Over the awning of the saloon is a Pabst sign.

Historic Beer Ads@beerpuffery· Jun 24

We can't stop now. Turn the reflecting pool brown. It's the only way to keep it from getting skunky.

Screenshot from 2000s Sam Adams beer commercial, an animated diagram showing light penetrating two beer bottles (one clear, one green) before being reflected off a brown beer bottle. It was meant to show how Sam Adam's brown bottles protected its beer from light damage, unlike beers resembling but legally distinct from Heineken and Corona.

Historic Beer Ads@beerpuffery· Jun 14

Sorry Astra, there's a new Biermischungsgetränk named after local river water in town.

Ad for Alsterwasser, a Radler-style beer from Astra. Named after the Alster river that runs through Hamburg, Germany. Shows a bottle of the beer on a table, with a man holding up a ruler to it vertically. Tagline (in German) is "17.5 centimeter. Alster set free."

Ad for Alsterwasser, a Radler-style beer from Astra. Named after the Alster river that runs through Hamburg, Germany. Shows an aerial top down view of the city, modified to make the river into the shape of a beer bottle. Tagling (in German( is "Finally: Alster in a bottle."

Historic Beer Ads@beerpuffery· Jun 12

They bringing this back too?

Close up image of Bud Light bottle label, reading "The Perfect Beer for Removing 'No' from Your Vocabulary for the Night."

This tagline was briefly used in 2015 and then pulled when everyone pointed out how rapey it was.

Historic Beer Ads@beerpuffery· Jun 10

Can Kona put out a purple cap so I can finish my stupid little rainbow?

Historic Beer Ads@beerpuffery· Jun 10

Someone forgot to set the newspaper to 4:3 for this ad. (Olympia, in Alaska's Nome Nugget newspaper, Dec 5, 1958)

B&W newspaper ad. Shows a large bottle of Olympia next to an ovular map of the globe, centered on the Americas. The cities of Olympia, Burton-on-Trent, Munich, Dortmund, and Pilsen are marked.

Tagline reads "Wherever superb beer is brewed...It's the Water that makes the difference."

Historic Beer Ads@beerpuffery· Jun 10

Ballantine, 1957. This ad's got layyyers...shifting consumer tastes, early nods to light beer, highlight specific hop varieties (in the 50s!), and using ale vs lager distinctions to juice the stats.

Magazine ad for Ballantine Ale. Shows animated image of two couples in a middle class home parlor. One couple is playing the piano together while the second couple entertains, the man watching the players and the woman arriving with a tray of beers in glasses. Left of the image is a large bottle of Ballantine Beer and a foaming glass.

Text reads: "Enjoy the Genuine -- It's the trend, friend!

Only Ballatine Ale brews "Brewer's Gold" into Genuine Golden Ale Flavor!

Today's trend to Ballantine light Ale fits right in with the modern taste for the genuine in food and drink. "Brewer's Gold" is a rare, choice hops...one big reason for Ballantine's deep, rich, genuine flavor! Ballantine alone uses its famous true ale recipe to capture the precious, delicate flavor of "Brewer's Gold". In all the world, no other beverage brewed has such extra excellence brewed into it. No wonder Ballantine is today's favorite ale by 4 to 1.

It's the trend, friend! They all ask for ale--Ballantine light Ale!"

Historic Beer Ads@beerpuffery· May 25

Better Know a Beer Cap #106: Budweiser cap promoting Folds of Honor, a nonprofit supporting scholarships for families of fallen or disabled U.S. service members. I don't recall specifically what this cap came from, but Budweiser has partnered with Folds of Honor for 15+ years.

Historic Beer Ads@beerpuffery· May 16

Move up to the East Side...er, Schlitz! (1959)

Drawn magazine ad. Shows a Black couple up close, with the man raising a pilsner glass of beer as though toasting to his partner. Caption reads "Know the real joy of good living. When it comes to refreshment, the best is always yours. Make your move to Schlitz, the beer with just the kiss of hops. It's one of life's post refreshing pleasures. Move up to quality...move up to Schlitz!"

Historic Beer Ads@beerpuffery· May 16

When was the last time you saw tablecloths, picnic baskets, and non-plastic flatware at a tailgate? Now how about a Giants tailgate? Schlitz, 1978

Historic Beer Ads@beerpuffery· May 16

"Watch out! You'll Drop the Schlitz!" (1951)