With AI, “everybody is an expert now. And when everybody is an expert, no one can be.” Excellent article that explores the concept of "Synthetic Expertise," a reckless conviction that access to a fluent machine makes you an expert in something you never actually learned. worth.com/synthetic-ex...

More than a decade ago, I created a trailer for my book, X: The Experience When Business Meets Design. For reasons I can no longer remember, I never released it. The idea behind it may be even more important in the AI era. Here it is 🎥 medium.com/@briansolis/...

The psychology of AI...are you doing better work or more work? Are you creating new value or extending yesterday's value? Are you growing with AI and AI growing with you or are you running in place? allwork.space/2026/07/why-...

This is so good! 🤌 Frank Cottle and I explore how AI business transformation is redefining leadership, innovation, and the future of work. What a legend! Please listen: allwork.space/2026/07/why-... Or watch: www.youtube.com/watch?v=1_L7...

The AI ROI Debate: How much productivity are we gaining? How many hours are we saving? How much cost can we take out? When will the investment pay back? The question CEOs should answer now is: “What kind of company are we becoming because of AI?” ceoworld.biz/2026/07/13/t...

The 4 AI cultures defining the future of business...each at different speeds and scale 📈 New ServiceNow Futures research with none other than Jeremiah Owyang! briansolis.com/2026/07/the-...

More than a decade ago, I created a trailer for X: The Experience When Business Meets Design, and never released it. Its message feels even more urgent in the AI era...technology changes, human experience must still come first. 🎥 www.youtube.com/watch?v=VzHI...

People aren’t rejecting AI as a technology. They’re rejecting the future they were told to expect because of AI. My latest newsletter explores what happened and what to do about it (Please subscribe and share!) 🙏👉 briansolis.substack.com/p/the-ai-tru...

Experience innovation is a topic that is near and dear to my heart, more so in an era of AI. AI cannot build intuition. AI cannot feel understanding. AI cannot internalize empathy. And intuition, understanding, and empathy is where true experience design begins. open.substack.com/pub/briansol...

Steve Jobs introducing the iPod nano is marketing legend.

"AI Darwinism Starts With Culture" My new report for @ServiceNow Futures explores why survival of the fittest starts with a leadership mindshift! Please read and share! briansolis.substack.com/p/ai-darwini... No email gate or pay wall!

We would love it if you would order our new book, "Infinite: How Visionary Leaders Transform Today's Businesses into AI-Forward Companies." We're at #2 and we'd love to make this an Amazon best-seller with your help!🙏 Get copies for your team or your executives! 💪 🙌 www.amazon.com/dp/1394439024

The first Amazon review for "Infinite" is in! ⭐️⭐️⭐️⭐️⭐️ 🙏 www.amazon.com/dp/1394439024

Please pre-order 🙏 Available June 23rd. infinitecompany.ai

“No customer or user wakes up and says, ‘I hope I get to talk to a chat bot or an AI agent today.’ Human-centered design is truer today with artificial intelligence. Ironically, the answer is using AI to be more human.”

🚨 "Infinite," my next book, is now available for pre-order! 🎉 briansolis.substack.com/p/some-news-...

You can't automate your way to innovation. And you can't cut your way to growth. briansolis.substack.com/p/ai-darwini...

Maybe people aren’t rejecting AI as much as they’re rejecting a future that's being imposed on them. briansolis.com/2026/06/ais-...

The race between AI Darwinism and leadership decides who evolves and who doesn't... Please read and subscribe 🙏 briansolis.substack.com/p/the-new-ai...

Guy Kawasaki and I go way back to a very different Silicon Valley. We finally sat down again to talk AI, innovation, optimism, and why the future belongs to those willing to outgrow the present. Here's a pic of us 15 years ago...it's the last time we talked 1:1! 🤩 briansolis.com/2026/05/are-...

Nike staff memo, written by Rob Strasser, Nike's first head of marketing, in 1977. #principles

70% of Americans think AI is moving too fast, over 50% have negative views of it, and just 18% of young people say they feel hopeful about it. www.semafor.com/article/05/1...

I joined The Meg & Amy Show and it's like a 1-hour masterclass on surviving AI Darwinism. youtu.be/ZrNWHzmWpJU 1) AI maturity = reinvention. 2) Automation makes the old business efficient. Augmentation makes the next business possible. 3) The defining question is “What if?” Please 👀🎧

"Thank you for your interest in rejecting my application..."

A proud moment... While at ServiceNow's Knowledge 2026 this week, a colleague surprised me with a book signing for new customers. What a wonderful thing to do!

My recent conversation with the one-and only Guy Kawasaki on his podcast, Remarkable People, was one of those rare moments that felt like a reunion, a reflection, and in many ways, a reckoning with the past, present, and future of innovation. briansolis.substack.com/p/a-rare-con...

Navigating AI Darwinism: Why companies that augment human potential will evolve, while those obsessed with cost-cutting and efficiency face extinction. open.substack.com/pub/briansol...

Goodbye digital transformation, Hello AI-First business transformation 👋 20 minutes to change your mindset from iteration to innovation. 🎬 briansolis.com/2026/04/good...

Fear is rising. Trust is falling. And the AI industry has no one to blame but itself. AI leaders like Dario, Sam, Zuck, and Mustafa can do something about it. briansolis.substack.com/p/ai-has-a-b...

I've started several companies. Some failed. 2 sold and 1 merged another successful company. No life changing exits. But each set the stage for what came next, and I'm thankful. "The things that will make the biggest difference in your business will not be in your business plan." – Jesse Itzle