Heather McCulloch

@hmcatjbi

Research dissemination, global communications and strategic digital media to promote evidence-based healthcare and combat misinformation #SciComm

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Heather McCulloch@hmcatjbi· 15d

There are diverse types of #EvidenceSynthesis because the questions health care needs answered are diverse. Different types of questions require different synthesis methods. More on what the journal publishes: edmgr.ovid.com/jbisrir/acco... Find the methodology synthesismanual.jbi.global

Heather McCulloch@hmcatjbi· 16d

🗨️ Where science improves lives, we have a responsibility to explain that impact clearly, consistently and in ways that connect with people wherever they are. When science is less directly practical in its benefit, we must work even harder to explain why it matters🗨️ Dr Doug Hilton, CSIRO #SciComm

Dr Doug Hilton, CSIRO Chief Executive, speaking at a lectern in front of a National Press Club of Australia backdrop on 'How sovereign science can help Australia navigate the decade ahead'.

Heather McCulloch@hmcatjbi· 16d

Your science communication might be accessible, but is it inclusive? 6️⃣ assessable dimensions of inclusive science communication From: www.frontiersin.org/journals/com... #SciComm

Screenshot from published paper, 'Power, voice, and accountability: how artificial intelligence reshapes inclusive science communication in evidence-based healthcare—a narrative literature review'. Screenshot shows a table titled 'Assessable dimensions of inclusive science communication derived from the inclusive science communication literature,' with columns for Dimension, Derived from, Definition, Key evidence, and Implied assessment focus. Six rows: (1) Access barriers, from Tension 1 (access vs. power) — whether infrastructural, communicative, and epistemic barriers are identified and addressed. (2) Epistemic authority, from Tension 1 — whether the process examines who holds authority over how evidence is framed and whose knowledge is recognised. (3) Knowledge system inclusion, from Tension 2 (universal vs. contextual) — whether knowledge systems beyond Western biomedical paradigms are recognised, included, or acknowledged as absent. (4) Contextual adaptation, from Tension 2 — whether practices are adapted in dialogue with the communities served rather than designed at a distance. (5) Individual reflexive practice, from Tension 3 (individual vs. institutional) — whether the communicator examines their own assumptions, positionality, and the effects of their choices. (6) Institutional enabling conditions, from Tension 3 — whether governance, evaluation criteria, and funding structures support or constrain inclusive practice. Each row cites relevant literature (e.g. Dawson, Hansen, Orthia, Fähnrich, Roedema, Roche) and lists an implied assessment focus as a guiding question.

Heather McCulloch@hmcatjbi· 17d

AI outputs can reproduce the very exclusions that inclusive science communication exists to prevent. Read more in our new review: www.frontiersin.org/journals/com... #SciComm #HealthEquity @biancapilla.bsky.social

Infographic titled "Proxy participation: the appearance of inclusive practice while the underlying knowledge hierarchy stays intact." The top panel, "What you do see," shows an interface offering information that is easy to understand, personalised and inclusive, with nine diverse people below it. The lower panel, "What you don't see," shows the pipeline that shapes the output before it reaches you: training data, ranking, optimisation, defaults and presentation. Each stage rests on the questions whose evidence, whose voices, whose language, whose standards and whose context, all built on a foundation labelled "Power and knowledge hierarchies." A footer credits Pilla B, Mohan A, Elanga Elanga A, Dean L, McCulloch H, "Power, voice, and accountability: how artificial intelligence reshapes inclusive science communication in evidence-based healthcare, a narrative literature review," doi: 10.3389/fcomm.2026.1879185, and notes that the image was generated using AI, directed and refined by the authors.

Heather McCulloch@hmcatjbi· 21d

When AI communicates health evidence, who decides what counts? Traditionally, a communicator sits between evidence and the audience. Their decisions are visible and accountability is direct. AI changes that. Our new paper is open access: www.frontiersin.org/journals/com... #SciComm

Infographic comparing two ways health evidence reaches people. Traditionally a human communicator's judgement is visible and accountable. With AI mediation, the system makes hidden decisions about framing, language and context, creating risks to voice, access, accountability and power.

Heather McCulloch@hmcatjbi· 23d

Undertaking or completed a project/research on AI and #EBHC? Here's your chance to share it with a global audience! You don’t need #SciComm experience or a professionally edited video. We just want to hear from the global evidence community keeping it real worldebhcday.org/videos #WorldEBHCDay

Heather McCulloch@hmcatjbi· 23d

"How AI reshapes inclusive science communication in evidence-based healthcare". This new paper is open access 👇 www.frontiersin.org/journals/com... #SciComm #EBHC @biancapilla.bsky.social

Infographic titled 'Accuracy is not enough'. A balance scale weighs accuracy (a data report) against inclusion (a diverse group of people). Surrounding risks: power blind spots, language gaps, missing context, unvalidated assumptions. A health message can be accurate and still exclude people.

Heather McCulloch@hmcatjbi· Jul 21

My video was created for the #WorldEBHCDay 2026 campaign, 'Evidence and AI: People at Centre'. Now it's your turn! Record yourself talking about your research on your phone, or use a free video creator app and stock images or clips. Learn more: worldebhcday.org/videos #EBHC #SciComm 🧵3/3

Submit a video. #WorldEBHCDay. worldebhcday.org.

Heather McCulloch@hmcatjbi· Jun 3

“A larger and larger database of failures tells you about more failures. Uncovering how things work tells you about the system working normally, and well.”

Slide from PowerPoint presentation by Jeffrey Braithwaite on patient safety

Heather McCulloch@hmcatjbi· Jun 3

Prof Jeffrey Braithwaite at @jbiebhc.bsky.social gLocal Solution Room in Adelaide. “Safety I is looking at what goes wrong and trying to prevent harm from happening. Safety II is working out what is going well so you can do more of that.” 1/2

Snapshot of audience at SAHMRI building for JBI gLocal Solution Room

Slide from presentation on the road to 2030

Heather McCulloch@hmcatjbi· Mar 18

Dr Edilene Lopes McInnes, Adelaide University presents at JBI's research symposium, explaining that there is a spectrum of research methods of PPI. On this spectrum we find methods spanning informal discussions, to partnership research approaches such as action research, co-production & co-learning

Dr Edilene Lopes McInnes presents by a slide, which reads: “How PPI methods are changing to include marginalised communities”. The slide text says: “Cultural Responsiveness. Methodological frameworks must be adapted to reflect cultural values, knowledge systems, and communication practices of the target community, moving beyond surface-level sensitivity toward structural reform.” “Ethical Imperatives. Rigorous attention to power asymmetries, informed consent, data sovereignty, and community benefit is essential — particularly in research involving historically exploited populations.” “Barriers and Facilitators to Participation. Systematic analysis of structural, logistical, linguistic, and trust-based barriers, alongside enabling mechanisms, is prerequisite to equitable engagement design.” “Operational Capacity & Infrastructure. Sustainable PPI with marginalised communities requires adequate resourcing, relationship investment, researcher training, and institutional commitment over time.” On the right side of the slide is an illustration of people in a group discussion.

Heather McCulloch@hmcatjbi· Nov 12

Really looking forward to #JBIKochi and delivering a workshop on Inclusive #SciComm of #EBHC using Gen-AI. Co-facilitators are @biancapilla.bsky.social of @jbiebhc.bsky.social and our friends at the @campbellreviews.bsky.social and eBASE Africa.

JBI Colloquium
Diversity in healthcare | Unity in evidence
Kochi, India | 19-21 November
Kochi 2025
I'm presenting at #JBIKochi 2025

Heather McCulloch@hmcatjbi· Oct 24

MEXA shares an adaptable academic poster template that makes scientific posters clearer, more accessible, and more effective. Downloadable at: docs.neuromatch.io/p/g0uskpKuJp... #SciComm

“Resources to learn more about evidence-based design for scientists.” It lists links to the ScienceUX website, ScienceUX on Reddit, and videos about the #BetterPoster movement. Below the text, there’s a cartoon illustration of a person gesturing excitedly toward a large screen displaying a colorful chart. At the bottom, there’s a thank-you note to contributors: ScienceUX, Mike Morrison, Rieke Schäfer, and Muriah Umoquit.

Heather McCulloch@hmcatjbi· Oct 23

The first of the 7 steps of research dissemination: define your goals and objectives. What do you want to achieve? The 7 steps of research dissemination are a practical resource at: jbi.global/research-dis... #SciComm

Transcribed Text from Image:

Invest time in defining key objectives.
Define your goals and objectives.
What do you want to achieve with your dissemination activities?
Consider whether you are trying to simply share knowledge, shift an attitude, change a behaviour etc
OBJECTIVES

Image Description:

The image is a colourful cartoon-style illustration featuring people in a work or presentation setting.

A large screen shows the word “OBJECTIVES” at the top, along with a circular chart and an giant pencil pointing toward the centre, reminiscent of a target.

One person in a turban is pointing at the screen talking, while another stands with folded arms and listens intently.

At the bottom, a person at a desk appears to be thinking while using a mouse, and another person is surrounded by different styles of charts. The person has pinpointed one chart using a pencil. a light bulb surrounded by a flash emanates from the chart, symbolising ideas.

Small icons near the main image show an eye, a megaphone, a thumbs-up, and a thumbs down, and a speech bubbl containing a graph, representing communication and goal-setting themes.

The overall theme emphasises definin objectives and goals clearly before starting dissemination or communication activities.

Heather McCulloch@hmcatjbi· Oct 20

An overview of the steps for disseminating research presented a visual format. For step by step guidance, go to: jbi.global/research-dis... #SciComm

Center text:
RESEARCH DISSEMINATION

Surrounding sections (clockwise):

MESSAGES
PRODUCTS
PLATFORMS
RESOURCES
EVALUATE
RESTART
OBJECTIVES
AUDIENCES

jbi.global

Image Description:

The image is a colourful circular diagram labeled "Research Dissemination" at the centre. Around it are 8 connected sections with titles: "Objectives," "Audiences," "Messages," "Products," "Platforms," "Resources," "Evaluate," and "Restart." Each section has small icons that represent its theme (e.g., envelopes for messages, charts for evaluation). Around the circle are cartoon-style illustrations of diverse people engaging in research, presenting data, and discussing ideas.

Heather McCulloch@hmcatjbi· Oct 14

So excited about the #SciComm workshop I'm co-facilitating with @biancapilla.bsky.social and colleagues from Campbell South Asia & eBASE Africa at the JBI colloquium in Kochi, India. Registrations for #JBIKochi close 17 October: jbi.global/jbi-colloquium #EvidenceSynthesis #HealthEquity

Inclusive science communication in healthcare: integrating AI and EDI principles workshop. Heather McCulloch, JBI; Bianca Pilla, JBI, Ashima Mohan, Campbell South Asia; Andrea Elanga, eBASE Africa. Backdrop shows chinese fishing nets at purple twilight, Kochi, India. Also known as cheena vala, these giant structures are cantilevered, using counterweights and pulleys to lower and raise large fishing nets into the water. These nets have become a symbol of Kochi.

Heather McCulloch@hmcatjbi· Oct 1

"A video abstract is like a movie trailer; it introduces a wide audience to a research paper. As with a movie trailer, a video abstract should be short, engaging & easy to understand ... [It] aims to pique interest & direct viewers to the published article." jbi.global/sites/defaul... #SciComm

Screenshot of JBI's guide for authors:
CREATING A VIDEO ABSTRACT

INTRODUCTION
This guide is for published authors who would like to disseminate their research to a wider audience using digital media.

WHAT IS A VIDEO ABSTRACT?
A video abstract is like a movie trailer; it introduces a wide audience to a research paper. As with a movie trailer, a video abstract should be short, engaging and easy to understand while summarising key points of the research. A video abstract aims to pique interest and direct viewers to the published article.

Video abstracts are associated with an INCREASE in research reports citations, views and social media attention.

Heather McCulloch@hmcatjbi· Sep 18

#SciComm peeps are invited to share a visual representation that addresses the #WorldEBHCDay 2025 theme, Collaborative Knowledge Communication. Your submission can be in any language, but an English transcript is needed with submission. See examples and how to submit: worldebhcday.org/visual-media

Screenshot of World EBHC Day 'Visual Media' webpage showing top menu: About, Take Action, Blog, Short Video, Visual Media (highlighted), Events, Evidence Ambassadors, Resources. A clickable bar of text: 'Submit visual media' sits above 3 submissions from Brazil, Colombia and Australia: A cartoon of a 'evidence superhero'; a graphic about the emerging voices from the global south which is a summary of discussions from the Evidence Synthesis Infrastructure Collaborative (ESIC) meeting in Cape Town earlier this year, and an infographic on how to engage knowledge users when conducting a scoping review using JBI methodology.

Heather McCulloch@hmcatjbi· Sep 18

Excited about the workshop on prompt design for inclusive #SciComm at #JBIKochi. I will be co-facilitating with @biancapilla.bsky.social @jbiebhc.bsky.social; Ashima Mohan @campbellreviews.bsky.social South Asia; Andrea Elanga eBASE Africa. #HealthEquity & #EBHC program at jbi.global/jbi-colloqui...

Chinese fishing nets at purple twilight, Kochi, India. Also known as cheena vala, these giant structures are cantilevered, using counterweights and pulleys to lower and raise large fishing nets into the water. These nets have become a symbol of Kochi. JBI Colloquium. Diversity in healthcare. Unity in evidence. Kochi, India. 19-21 November. Logos of the host organisations: JBI Amrita Centre for Evidence Based Oral Health; and JBI Evidence Synthesis and Implementation for Indigenous Health

Heather McCulloch@hmcatjbi· Sep 4

An “underwater bushfire” is devastating #OceanLife on South Australia’s coast. Around 450 species washed up on shore have been documented by citizen scientists, including sharks, dolphins, penguins and sea turtles. worldebhcday.org/blog/2025/re... #WorldEBHCDay #SciComm #OceanChat #CitizenScience

A leafy seadragon lies on a sandy shore. The leafy seadragon is the marine emblem of South Australia and is near threatened with extinction.

Heather McCulloch@hmcatjbi· Sep 3

If advancing equity-centred and culturally appropriate evidence-based healthcare is your thing, take a look at the program just released for the JBI Colloquium in Kochi, India: jbi.global/jbi-colloqui... "Diversity in healthcare | Unity in evidence" #HealthEquity #EBHC #JBIKochi

Chinese fishing nets at Kochi, India. Also known as cheena vala, these giant structures are centuries old. The structures are cantilevered, using counterweights and pulleys, and are operated by several fishers, to lower and raise large fishing nets into the water. These nets have become a symbol of Kochi. JBI Colloquium. Diversity in healthcare. Unity in evidence. Kochi, India. 19-21 November.

Heather McCulloch@hmcatjbi· May 16

Advancing Health Equity for All This #IDAHOBIT, JBI spotlights research driving culturally safe, inclusive, and non-discriminatory care for 2SLGBTQIA+ people. Because equity in healthcare must be evidence-informed. 🌈 jbi.global/news/article...

A rainbow effect is applied over a ripple in the water, symbolising the ripple effect

Heather McCulloch@hmcatjbi· Mar 29

🎤 Such a pleasure to present a pre-conference workshop on inclusive science communication at Education Indaba with Andrea Elanga from eBASE Africa. Engaged participants and really great questions. #SciComm

Screenshot from workshop: INCLUSIVE SCIENCE COMMUNICATION: CORE PRINCIPLES: intentionality; reflexivity; reciprocity

Heather McCulloch@hmcatjbi· Jan 20

JBI's research dissemination resources are developed for authors who want to amplify their research impact. These resources are practical, providing step-by-step guidance to help researchers reach audiences beyond academia 👉 jbi.global/research-dis... #SciComm

Heather McCulloch@hmcatjbi· Nov 19

Find practical research dissemination guides that are particularly useful for authors who want to share findings from their research! Go to jbi.global/research-dis... #SciComm #ScienceCommunication