Katherine Watier Ong
@kwatier
Accomplished multi-industry digital marketer. Owner, WO Strategies --we work to ensure that #science is found in search. #SEO speaker. Podcast host of Digital Marketing Victories. #hEDS/MCAS
Migrating your journal to a new platform? Don't let your SEO start from zero. 📉 The #1 mistake I see: redirects pointing to URL variants with parameters instead of the clean canonical URL. QA your redirects (with a tool like ScreamingFrog) before launch. #TechnicalSEO #AcademicPublishing
How important has your professional network been to your journey? Eleven years ago, I started WO Strategies with a baby who often didn’t sleep, a laptop, and a supportive professional network that pointed me toward my first client...
Want to know how to get better at storytelling? Patti Sanchez says: • Read great writers. • Study people. • Practice empathy. • Tell more stories. These are simple advice that compounds over time. Do you agree? #softskills #communicationskills #marketingtips
Helping people accept change starts with a story. Patti Sanchez shares a simple storytelling framework every marketer and leader can use. A great lesson in soft skills. Listen now! #communicationskills #softskills #storytellingframework
SEO isn't dead in the age of AI, it's the foundation. The top two AI citation ranking factors are URL accessibility and search rank. Microsoft confirms crawlability, metadata, and internal linking still matter. Build on solid ground. 🧱🔍 #SEO #LLM #AcademicPublishing
Reddit and YouTube now drive 78.2% of all AI citations. The twist: 94% of those go to long-form video, not Shorts. If AI answers are becoming the new search results page, organic visibility now runs through video built to be cited, not just watched. #YouTubeSEO #AIOptimization
Technical skills matter in marketing — but emotional intelligence does too. This episode explores how empathy and relationship-building can strengthen your career. #TBT #emotionalintelligence #softskill #marketingskill
Your website's best content might be invisible to AI. Tabs and expandable menus get skipped, PDFs lack the structure LLMs rely on, and text baked into images can't be parsed at all. Worth checking what's actually crawlable. #TechnicalSEO #AIVisibility #AcademicPublishing
Elizabeth Linder of Kick Point joined our podcast last month to talk about staying grounded through AI overwhelm in SEO. She just published a framework to go with it: a self-audit to help you figure out what's actually worth learning. kickpoint.ca/ai-prioritiz...
AI can edit your writing. It can't replace your perspective. Patti Sanchez shares why your human experience is your biggest communication advantage—and how to become a good storyteller in the AI era. #softskills #storytelling #marketing #communicationskill
Storytelling isn't just a marketing tactic—it's a competitive advantage. Patti Sanchez explains why storytelling is a soft skill that starts with empathy, why AI can't replace it, and how to get better at storytelling in today's marketing world. Listen now 👇
AI creates endless information. Successful marketers learn how to prioritize. Elizabeth Linder explains why prioritization may be the most important skill for SEO professionals today.
Learning AI optimization doesn't have to be overwhelming. Start with one topic. One article. One lesson. Elizabeth Linder shares practical advice for building an AI learning habit that actually sticks.
Thanks to those who joined me at the summit on how to optimize content for AI answers last week. As promised, here's my deck. Feel free to reach out if you have questions!
What happens when SEOs think like product managers? Adam Gent shares how product thinking can help get SEO recommendations implemented. #softskills #seotip #productmanagement
All non-Google LLMs crawl your accessibility tree. Clean accessibility = bot-friendly site. Learn how to make your site accessible AND optimized for AI in one move. Join Marcy Rye's session today at 3PM ET / 12PM PT! #Accessibility #LLMs #A11y
AI is changing search, but many of the most valuable SEO skills aren't going away. Elizabeth Linder shares why communication, adaptability, and strategic thinking may become even more important in the future.
Mentorship is one of the most powerful ways to grow in digital marketing. In this episode, Silvia Martin discusses how to find mentors, become one yourself, and build stronger career connections. #softskills #mentorship #careergrowth
Feeling behind on AI and SEO? You're not alone. Elizabeth Linder joins me to discuss how SEOs can stay current without trying to learn everything at once, and why strong SEO fundamentals still matter. Tune in to learn more! #prioritization #seo #ai #podcast
Automation can free up time for the work that really matters. In this episode, Joe Casabona talks about using automation and storytelling to make your marketing more effective. #tbt #automationtip #softskill
Google Discover traffic can spike quickly when your content resonates. But it requires a different strategy than traditional SEO. This episode shares a few tips to get started. #tbt #contentstrategy #seotip
In 2026 you need to become more comfortable with sounding confident with your recommendations even though the SEO space is filled with uncertainty. This episode explores how learning to work with uncertainty can help you become more creative, curious, & confident in your strategy. #tbt #softskill
Asking AI "how did you find that source?" doesn't verify anything — LLMs are probabilistic and people pleasing. They'll just hallucinate a plausible explanation. Always verify sources yourself. Great breakdown from @sparktoro.bsky.social. #ailiteracy #seo #tooltuesday #researchskills #llm
When was the last time your UX surprised someone? If you ever encountered a chatbot that instantly canceled a subscription AND refunded it – unprompted. That's compassionate design in the wild! More on that in this interview with Michelle Keller.
Want to know the best way to sell compassionate design to leadership? Stop at the back of the room and ask them to read your mailer. If they can't, your users can't either. #compassionatedesign #ux #contentmarketing
Are you writing to your user’s stress level? Did you know reading comprehension goes down when people are stressed? Are you adjusting your reading level and formatting to cope with stress? Tune in to find out what you should do instead. #compassionatedesign #plainlanguage #UXdesign
Compassion is a soft skill that all digital marketers should have. Did you know that there’s also #compassionatedesign? And you need it for your audience: The stressed parent. The person who's just lost someone. They're all on your website. So does your #content meet them where they are? #UXdesign
5K DOWNLOADS! Thank you everyone! Pretty wild for a podcast that’s still finding listeners even though I haven’t released a new episode since Sept 2021.
You’re letting Google crawl the junk drawer — and it’s hurting visibility. Crawlable internal search pages trap bots, waste crawl budget, and surface low-quality URLs. AI pulls what it can access. If that’s junk, that’s what it sees. #SEO #AI #AcademicPublishing