Nothing looks wrong in your ad account. 👀 That's the problem. Campaigns hit every benchmark, but conversions cost more. I'm speaking on this at @heroconf.com San Diego this Sept: "When Ad Platforms Betray You." My 6th, across two conference ownerships. Get My Speaker Discount: bit.ly/4576u7b

Most B2B lead gen ads accounts don't have enough conversion data for AI optimization to work. @SophieLogan rates auto-applied recommendations a zero. Hear what she's doing to get Google Ads results on my latest podcast episode Ai Ads & Beyond. Full vid: bit.ly/4xLgDU4 #ppc

Meta's Ads AI backgrounds looked promising until one of Akvile's shoe clients got sandals on a snowy background. Real budgets, real clients, real consequences. Akvile DeFazio is an expert on Meta Ads and a guest on my podcast, Ai Ads & Beyond. Watch the full episode. bit.ly/4enyEPF #paidmedia

Meta Ads auto-enables AI features - and sometimes re-enables them after you turn them off! I interview Akvile DeFazio on my podcast Ai Ads & Beyond where she breaks down what to keep, what to cancel, and why you're still the one responsible for ad results. youtu.be/mI-8DnmAm7k #paidmedia #metaads

Your Google Ads budget may be funding the wrong campaigns! Not the campaigns driving the best customers. Just the easy conversions for Google’s AI. In my new @sejournal.bsky.social article: • Smart Bidding budgets • PMax + brand demand • attribution growth mistakes Read here: bit.ly/4nCy70i

John Williams rates PPC advertising skills at 2 out of 10. His reasoning is hard to argue with. In this ep of my pod, AI Ads and Beyond, we talk about what's driving PPC skills gaps, how AI brings to the surface. Plus, what separates a *lever-puller from a *coach. Full vid: youtu.be/ZYUpfzx9ChE

Platform AI doesn't know what $3,000 a month means to a small business. It recommends budget increases, new tests, and AI copy without context. Jeremy Yang on why skepticism matters. Watch full episode: bit.ly/4n7qVJr #ppc

For the nerdy mom or grad in your life 🎓📚 The print edition of AI Everywhere, Volume 1 is now on Amazon. A thoughtful gift for someone curious about how AI is shaping life and work. I’m proud to be a co-author with my chapter on AI in advertising and marketing. bit.ly/4elH8s6

AI raises the floor for small business. It doesn't raise the ceiling with unlimited potential. Bigger advertisers have more data. That means AI works better for them. So where do small businesses win? Offer, tracking, + human judgment. Watch the full episode with Jeremy Yang bit.ly/4ugoQgN

"When an AI chatbot recommends a different brand, nearly half of active users say they'll try it." Now, will *advertising* in the AI Chatbots will be seen as a recommendation? 🤔 (Source: EMARKETER, Chart of the Day)

The remarketing memo nobody sent: Your audience lists are no longer targeting. They’re signals training Google’s AI. That means many “remarketing” campaigns are actually expanded prospecting by default. If you haven’t checked your settings, this matters 👇 bit.ly/4sF8ddt

Campaigns are easier to launch, but harder to challenge. AI handles execution, but who is questioning the decisions behind your spend? ❓❓❓ I break down in-house vs hybrid teams and what drives accountability. Read it here on @sejournal.bsky.social -- www.searchenginejournal.com/building-an-...

Excited to be named one of Top 50 Most Influential PPC Experts globally, coming in at #18.✨ Grateful to be recognized alongside people pushing for better and more ethical PPC advertising. Full list: www.ppcsurvey.com/top-50-most-... PPC industry report: www.ppcsurvey.com/the-state-of...

Most advertisers are using AI recommendations AS IS. 🤯 Why would a machine understand your business better than you? Use AI for ideas, not final ads. Review + refine based on your goals and customers. Full conversation with Lorraine Ball on her pod, More Than a Few Words: bit.ly/4aFxrCN

Excited to be contrib author in AI Everywhere! ebook 👉 Mar 8 Preorder now only $0.99! @lovephilosophy.substack.com, @biz4nerds.bsky.social, @cassandraconnects.bsky.social, @eaglesimbeye.bsky.social, @katrinawatson.com, @lilyspacebsky.bsky.social, @whitneywhealdon.substack.com, @karensmiley.com

The 10 Best PPC Ad Networks 🔥 But “best” depends on what aligns with your goal? Reach? Conversions? In my @sejournal.bsky.social article I break down Google, Microsoft, Meta, LinkedIn, Amazon, TikTok & more. Plus how each platform’s machine learning impacts performance. 👉 bit.ly/3ZUfoT5

AI ads are here! 🥳 From Super Bowl warnings to OpenAI confirming ads in ChatGPT, we’ve entered the trust era of AI advertising. Search taught us this: when trust drops, performance drops. Here’s what advertisers should really be watching 👇 bit.ly/4aWbrCr

Ad automation creates “same same” marketing. Same visuals. Same hooks. Same structure. AI can create ads fast, but the speed doesn’t create differentiation. Listen to the full conversation with I had with Lorraine Ball on her pod, More Than a Few Words: bit.ly/4aFxrCN

AI does not think in channels. It thinks in signals. Most PPC budgets are still split by platform, even though AI optimizes around buyer intent. My new article on @sejournal.bsky.social is live breaking down a signal-based budget model built around intent, discovery, and trust. bit.ly/4qsamIf

AI can scale PPC fast. But it can quietly erode judgment, signal quality, and differentiation. The real cost doesn’t show up as failure. It shows up as slow decay.

AI search is changing everything about paid visibility. ChatGPT, Google AI Mode, and Copilot are all testing ad placements inside the answers themselves. Ads signal strength and conversational intent are the new battlegrounds.😳 New breakdown here ⬇️ bit.ly/3MDI1Ao

The State of PPC survey is live. If my work in AI driven PPC and Google Ads has helped you this year, I would be grateful 🙏 for your vote. It takes less < 10 min and offers early access to the industry report, prizes 🎁 and a tree 🌳planted for each response. www.ppcsurvey.com

Search behavior isn’t what it used to be. People talk to Google now. They ask questions, not keywords. This week on The Paid Media Mix, I break down how AI is reshaping PPC and what advertisers can do to stay relevant. Read it here → bit.ly/3JPGQgh

I just dropped a new post for The Paid Media Mix breaking down 3 frameworks I use to make AI work smarter in Google Ads. Includes real prompts, client results, and takeaways from Hero Conf. bit.ly/3L0qJwM Let’s stop wasting budget and start scaling what works.

Eye-opening conversation with Crissy Connor on The Visibility Impact Podcast about why running paid media solo can waste budget and deliver poor results. #ppc bit.ly/45xlRG1

Mid-funnel is where paid media wins or stalls. Many campaigns go quiet as buyers are starting to compare. In SEJ, I break down 3 AI-powered ways to build mid-funnel traction: ✅ Predictive segmentation ✅ Consideration-focused creative ✅ Smart remarketing Full article: buff.ly/tmjV1hF

Been thinking about writing this for a long time because many advertisers treat social video and PPC video the same. They are not! Different platforms, intents, and formats require different creative strategies. I break it down in my latest on @sejournal.bsky.social 👇

Fabulous Friday Reads ⭐️ Event ads don’t get enough credit. Webinar or launch coming up? Run it like an event, not a line item. I share how to make them count in an article for @sejournal.bsky.social‬ “How To Use Paid Search & Social Ads For Promoting Events” Red carpet optional. 👉 bit.ly/4jYmaPe

AI is a tool and my thinking partner. Not to hand over strategy, but to ask questions, find mistakes, move faster. The best results come when I bring my experience and AI together. 🎧 Clip from my chat on The Unscripted SEO Interview Podcast: bit.ly/45VzT5Q #AIinMarketing #DigitalAds #PPCstrategy

The best ads aren’t just AI-driven. They need real strategy behind them. Here’s the magic mix: - Platform-native AI - External AI tools - Human brain connecting the dots Quick clip from Marketing in the Age of AI with Emanuel Rose Full ep: bit.ly/4l8DwtR