NORC at the University of Chicago

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News and relevant research findings from NORC at the University of Chicago. Posts and reposts do not indicate endorsement.

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NORC at the University of Chicago@norc· 11d

Ready to level up your survey research skills? NORC experts lead two new, self-paced online courses on mixed-mode survey design and applied generative AI. Explore the courses: go.norc.org/4x8yu6h

A person writing on a clipboard with a pen. The text on the image reads, "Mixed-Mode Survey Designs" followed by a description that says, "A three-part series on designing mixed-mode surveys for today's research environment."

A person using a laptop displaying a generative AI interface with the text "How can I help you?" and a send button. Overlay text reads "Generative AI in Survey Research" and "Learn practical frameworks to use generative AI in applied research, from prompt engineering to evaluating output quality."

A computer screen displaying the NORC at the University of Chicago website page titled "Research Training Courses." Text describes the benefits and details of NORC's courses for survey researchers and social scientists, available on Udemy. A link at the top invites users to explore courses at go.norc.org/research-science-courses.

NORC at the University of Chicago@norc· 14d

NORC is at The Quirk's Event in New York, July 29-30. Catch Alex Chew's presentation on AI-enabled research and sample quality or visit booth #803 to connect with our AmeriSpeak team on strengthening data quality and reaching representative audiences. #QuirksEvent Find out more: go.norc.org/4wtmj44

NORC at the University of Chicago@norc· 15d

Program evaluations are often treated like a final score at the end of a program to determine if funding continues. NORC senior fellow Matthew Stagner makes the case for continuous learning: testing, adapting, and improving programs in real time. Explore the full brief: go.norc.org/44zP5nu

A person is speaking in front of a board with charts. Text on the image reads, "How Continuous Learning Helps Social Programs Improve in Real Time" and "The best programs and systems aren’t just 'evaluated'—they learn continuously."

NORC at the University of Chicago@norc· 19d

NORC’s Walsh Center for Rural Health Analysis marks 30 years of partnering with rural communities and federal, Tribal, state, and local leaders to strengthen health care systems, workforce development, and public health. Explore three decades of impact: go.norc.org/4wjrMdG

NORC at the University of Chicago@norc· 20d

New NORC ChicagoSpeaks data find Chicagoans grappling with two concerns: perceived safety and affordability. Forty-four percent of Chicagoans believe violent crime has risen city-wide and 67% call their area unaffordable, well above the national rate. Explore the full findings: go.norc.org/4fNIvjr

NORC at the University of Chicago@norc· 21d

Today, NORC convened civic, nonprofit, philanthropic, and public safety leaders for a ChicagoSpeaks roundtable on perceptions of safety in Chicago, reflecting the initiative's mission to elevate resident perspectives in data-informed conversations about Chicago communities.

Participants at the ChicagoSpeaks roundtable discussion. One person points towards the screen while others attentively look on.

A group of people at the ChicagoSpeaks roundtable discussion sitting at long tables in a conference room. Presentation screens display a slide with charts and text.

NORC at the University of Chicago@norc· 21d

Men now make up less than a quarter of the K-12 teaching workforce, down from 30% in the 1980s. What draws the ones who do enter? New NORC survey data, mainly from Wisconsin, show 78% cited a desire to help kids and 86% were encouraged by their own teacher. View the blog post: go.norc.org/4gPMAF0

NORC at the University of Chicago@norc· 22d

Survey costs are rising and response rates are declining. So, what actually gets people to participate? A new NORC innovation brief tests six incentive strategies and shares what works, what doesn't, and what it means for survey design. View the findings: go.norc.org/4yLg4ue

NORC at the University of Chicago@norc· 25d

Eight in 10 custodial parents in Colorado experienced a sudden drop in child support payments. New NORC research with the Colorado Evaluation and Action Lab explores how this instability affects child welfare system contact. Explore the study: go.norc.org/4w3NzWP

NORC at the University of Chicago@norc· 26d

As America turns 250, a recent WSJ-NORC poll finds just 48% think capitalism is working well, down from 60% a decade ago, and only 12% say the same about democracy. Read the full WSJ article: go.norc.org/4vDp2H0

Chart depicting survey results on perceptions of capitalism's effectiveness among different age groups, showing percentages: 42% for ages 18-34, 46% for 35-49, 48% for 50-64, and 56% for 65+. The source is Wall Street Journal-NORC, with a survey conducted in June 2026 and included oversamples of Black, Latino and Asian American adults with a margin of error +/- 3.4pct. pts.

NORC at the University of Chicago@norc· 28d

New NORC research finds 6% of U.S. adults trust health information from AI more than their own health care provider. Another 15% trust it just as much. NORC’s Amelia Burke-Garcia on who fills the gap when trust erodes, at Aspen Ideas: Health. Watch her insights from the panel.

NORC at the University of Chicago@norc· 29d

NORC has named Prashila Dullabh and John Roman distinguished senior fellows, our highest distinction. The honor recognizes their enduring contributions to NORC's mission, growth, and thought leadership. Explore the announcement: go.norc.org/4vDdKmk

NORC at the University of Chicago@norc· Jul 10

Public health communicators face a challenge: nearly 40% of U.S. adults don't know that alcohol increases their cancer risk. New NORC research shows what works to raise awareness and motivate people to drink less: warning labels and simple guidance. View the findings: go.norc.org/4bB3Ji1

Bar chart by NORC at the University of Chicago: Spotlight on Health. About half of U.S. adults believe alcohol increases cancer risk, while nearly 40 percent are unsure. The figures indicate: All Adults: 47% say it increases risk, 1% say it decreases risk, 13% say no effect, and 38% are unsure. Drinkers: 50% say it increases risk, 1% decreases risk, 14% no effect, 34% unsure. Non-Drinkers: 40% say it increases risk, 3% decreases risk, 13% no effect, 43% unsure. Data is from an April 2026 AmeriSpeak Omnibus survey of 1,070 adults.

Bar chart by NORC at the University of Chicago: Spotlight on Health. U.S. adults prefer general guidance to consume less alcohol for better overall health when making drinking decisions. The data compares 'Consume less alcohol for better health' and 'If you choose to drink, limit drinks to one for women and two for men per day.' All adults: 68% prefer consuming less; 29% prefer limiting drinks. Non-drinkers: 75% prefer consuming less; 23% prefer limiting. Drinkers: 61% prefer consuming less; 36% prefer limiting. Data is from an April 2026 AmeriSpeak Omnibus survey of 1,070 adults.

Bar chart by NORC at the University of Chicago: Spotlight on Health. More than half of adults support cancer warning labels on alcohol containers. Overall, 54% support, 38% neither support nor oppose, and 7% oppose. Drinking status: drinkers 51% support, 48% neither/oppose; non-drinkers 61% support, 38% neither/oppose. Alcohol-cancer risk awareness: increases risk 67% support, 30% neither/oppose; no effect/decreases risk 27% support, 71% neither/oppose. Race & ethnicity: Hispanic 57% support, Black 55% support, White 54% support. Age groups: 18-49 years 54%, 50-64 years 56%, 65+ years 51% support. Data is from an April 2026 AmeriSpeak Omnibus survey of 1,070 adults.

NORC at the University of Chicago@norc· Jul 8

AI chatbots can sound right even when they're not. NORC principal data scientist Mehmet Celepkolu explains how building in source transparency and human oversight from the start is what makes conversational AI trustworthy. Find out more: go.norc.org/4f9weVe

NORC at the University of Chicago@norc· Jul 6

How are Americans using federal data? A new NORC study finds nearly 1 in 10 U.S. adults are regular users, from tracking neighborhood crime rates, to monitoring inflation to fact-checking arguments. Find out more: go.norc.org/44aU8KW

Word cloud featuring prominently the word "research" in large red text. Other significant words include "paper," "school," "college," "report," "job," "rate," "analysis," "project," and "personal," varying in size and shades of orange and gray.

NORC at the University of Chicago@norc· Jul 6

NORC is hiring part-time call center supervisors in Chicago, Albuquerque, and Wichita. Coach a dedicated team and grow your career in research. Apply here: go.norc.org/4goJPKA

NORC at the University of Chicago@norc· Jul 2

NORC's Center on Indo-Pacific Social & Economic Research now has offices in Koror, Palau, and Barrigada, Guam. Located within local education agencies, the new offices help deepen collaboration to improve outcomes for students and communities across the region. Find out more: go.norc.org/4b4cwsB

A group photo of the NORC at the University of Chicago Palau office. Individuals are arranged in two rows. The front row features six individuals seated in front of a long table, while the back row displays a larger group standing. Everyone is facing the camera against a backdrop of a plain beige wall.

A group photo of five individuals from the NORC at the University of Chicago team at the Guam office inside the Guam Department of Education.

NORC at the University of Chicago@norc· Jul 1

Last week in Bilbao, René Bautista accepted the BBVA Foundation Frontiers of Knowledge Award in Social Sciences on behalf of NORC, recognizing 85 years of objective public opinion research. View the highlights from the ceremony below. Video © BBVA Foundation

NORC at the University of Chicago@norc· Jun 18

Today in Bilbao, René Bautista accepted the BBVA Foundation Frontiers of Knowledge Award in Social Sciences on behalf of NORC and the General Social Survey (GSS) team. The recognition celebrates 85 years of objective public opinion research. More on the award: go.norc.org/4eF9egG

NORC principal research scientist and General Social Survey (GSS) director, Rene Bautista, stands at a podium speaking into a microphone at the18th edition of the BBVA Foundation Frontiers of Knowledge Awards in Bilbao, Spain.

NORC principal research scientist and General Social Survey (GSS) director, Rene Bautista, speaks at a clear podium with a microphone, facing an audience at the 18th edition of the BBVA Foundation Frontiers of Knowledge Awards in Bilbao, Spain. Several individuals are seated on a stage in the background, dressed in formal attire.

Four individuals are on a stage during an award ceremony. The two people in the center, Kate Cagney, director of Institute for Social Research at the University of Michigan, and NORC principal research scientist and General Social Survey (GSS) director, Rene Bautista, are holding framed certificates.They are flanked by two others who are clapping. The background is a blue and white design.

Kate Cagney, director of Institute for Social Research at the University of Michigan, and NORC principal research scientist and General Social Survey (GSS) director, Rene Bautista, pose for a photo, each holding a certificate for the BBVA Foundation Frontiers of Knowledge Award in Social Sciences.

NORC at the University of Chicago@norc· Jun 17

AI is easy to use but hard to trust. Our new Center on AI & Data Quality (AIDQ) brings together experts from across NORC to help determine when that trust is earned. Find out more: go.norc.org/4vi6fBC

NORC at the University of Chicago@norc· Jun 15

NORC has launched the Partner & Community Engagement (PACE) Research Center, an interdisciplinary hub that co-designs research with the communities at the center of the work, sharing decision-making power with partners and elevating community voice. Find out more: go.norc.org/3S9rJCc

Text about PACE, an interdisciplinary research hub at NORC. The header text reads "Partnering with organizations and engaging communities to advance research for the public good." It highlights collaboration with researchers, nonprofits, local governments, and universities to co-design research focused on community, sharing decision-making with partners to elevate community voices. The first bullet point reads: "PACE is an interdisciplinary hub for community-engaged research, housed within The Bridge at NORC." The second bullet point reads, "PACE brings together researchers, nonprofits, local governments, and universities to co-design research with community at the center of their work." And the third bullet point reads: "It designs collaborations that share decision-making power with partners and elevate community voices." The NORC at the University of Chicago is at the bottom right corner.

NORC at the University of Chicago@norc· Jun 11

NORC researchers shared our latest insights in digital health at AcademyHealth 2026 Annual Research Meeting (#ARM26) in Seattle, with featured presentations on clinical decision support, AI in care, and patient engagement.

NORC at the University of Chicago@norc· Jun 10

Drowning is preventable, yet an average of 11 people in the United States die from it every day. After decades of decline, the death rate is rising again. NORC’s Naomi Greene on why reducing drowning risk means studying whether water safety programs work, but also how and why: go.norc.org/4vF7vP2

NORC at the University of Chicago@norc· Jun 9

A new AmeriSpeak® Omnibus survey puts No Kings rally turnout near 3% of U.S. adults, about 8 million people. But that figure shifts with question order and how people define participation. Explore the analysis: go.norc.org/4aocN9l

NORC at the University of Chicago@norc· Jun 8

This week, NORC's Center for Panel Survey Sciences is convening national and international experts to set clearer transparency standards for probability-based survey panels. The two-day workshop is supported by the National Science Foundation. Find out more: go.norc.org/49EtOty

NORC at the University of Chicago@norc· Jun 5

NORC is a sponsor and exhibitor at the 15th Annual Conference of the American Society of Health Economists (ASHEcon) in Minneapolis! Our team will share insights across health economics research, survey methods, and data analytics. #ASHEcon2026 Visit us at booth 8: go.norc.org/4oaONMA

NORC at the University of Chicago@norc· Jun 1

Most Asian American, Native Hawaiian, and Pacific Islander (AANHPI) adults have heard of AANHPI Heritage Month, but far fewer feel a strong connection to it. New Amplify AAPI Omnibus surveys explore the gap between awareness and engagement. View the findings: amplifyaapi.norc.org

NORC at the University of Chicago@norc· Jun 1

NORC's Michael Davern presented the Gail Wilensky Award for Impact in Health Policy to UCLA's Ninez A. Ponce at AcademyHealth's 2026 Annual Research Meeting. The NORC-sponsored award honors the late health economist and former NORC trustee. #ARM26 Find out more: go.norc.org/4vmaMTk

NORC at the University of Chicago@norc· May 29

NORC is at the AcademyHealth 2026 Annual Research Meeting in Seattle! Our team will share innovations and insights across health services research, health communication, program evaluation, and data collection. #ARM26 Visit us at booth 400 and learn more at: go.norc.org/4dTcapk

NORC at the University of Chicago@norc· May 27

Only 7% of Asian American, Native Hawaiian, and Pacific Islander (AANHPI) adults are uncomfortable using financial apps due to security concerns, about half the rate of U.S. adults overall. New NORC data reveal distinct AANHPI consumer patterns. View the Spotlight: go.norc.org/4dAyHsj