Alex Jimenez
@alexisrjimenez
FinServ Consultant | Strategy, Fintech, Payments, Banking, Innovation | 13x Marathoner, 4x Dopey, 5x Goofy | Views my own! 🇨🇴🇪🇸🏳️🌈🫏✡️☸️
Amazon is quietly becoming a grocery run for half of online shoppers More than half (51%) of US digital buyers purchased food or beverage on Amazon in the past 30 days, including from AmazonFresh and Whole Foods content-na1.emarketer.com/amazon-quiet... #eCommerce #DigitalMarketing
Home Depot dominates home improvement's digital aisle HomeDepot com drew 47.8 million US unique visitors in April 2026, more than double Lowes com's 20.2 million and over 6x HarborFreight com's 7.3 million content-na1.emarketer.com/home-depot-d... #eCommerce #DigitalMarketing
YouTube tops the list when Gen Z presses play on audio 63% of US Gen Z digital audio listeners use YouTube or YouTube Music, making it the top platform for both Gen Z and the total population (53%) content-na1.emarketer.com/youtube-tops... #DigitalMarketing
Most digital shoppers still aren't sold on AI shopping Nearly half of US digital shoppers (47.1%) have not used AI to shop and aren't interested content-na1.emarketer.com/most-digital... #eCommerce #DigitalMarketing
Millennials tune in more than any other generation 56% of millennials listen to digital audio daily, the highest share of any generation and well ahead of Gen Z's 47% content-na1.emarketer.com/millennials-... #DigitalMarketing
Volkswagen is a case study in what’s wrong with many of our biggest industrial companies There’s a lot to learn from what’s happening with one of the world’s most consequential employers. www.fastcompany.com/91572028/vol... #Strategy #Leadership
Amazon Prime stretches its lead over Walmart+ Amazon Prime membership fell to 54% of US adults in June 2025 before rebounding to 64% by May 2026, keeping it the most widely held retail membership by a wide margin content-na1.emarketer.com/amazon-prime... #Retail #eCommerce #DigitalMarketing
Discord has grown into a mainstream reach play, not just a gamer hangout Discord pulled in 64 million unique US visitors in April 2026, a scale that puts the gamer-first platform in the conversation for mainstream brand reach content-na1.emarketer.com/discord-has-... #DigitalMarketing #Gaming
Gen Z reaches for digital audio to lift their mood 41% of US Gen Z digital audio listeners tune in to improve their mood, compared with 33% of all listeners content-na1.emarketer.com/gen-z-reache... #DigitalMarketing
Most shoppers aren't sold on retail #AI chatbots 38.2% of US digital shoppers have not used a retail AI chatbot and aren't interested in doing so, the single biggest response to tools like Amazon Rufus and Walmart Sparky content-na1.emarketer.com/most-shopper... #DigitalMarketing #Retail
Home improvement ads returned the most bang for the buck Tools and home improvement delivered the strongest ad returns of any industry at $4.56 for every dollar spent in Q4 2025 buff.ly/eSXF46T #DigitalMarketing
UK regulator warns of “arms race” to keep up with #AI use in financial services FCA official makes case for greater powers for watchdog as millions use technology for personal finance decisions www.ft.com/content/7f50... #FinTech #FinServ #Banking #CyberSecurity
Shoppers increase average order values in most categories Health and beauty AOV fell 7.8% YoY to $62.26 in March 2026, the only industry to decline while eight other categories posted gains content-na1.emarketer.com/health-beaut... #DigitalMarketing #Retail
Finance apps keep users engaged longer than any other industry Finance apps retain 17.6% of users 30 days after download, the highest rate of any industry in North America and nearly 4 times that of shopping apps (4.51%) buff.ly/4ZQe7QB #DigitalMarketing #FinTech #FinServ #Banking
Shoppers act on electronics ads more than other categories Electronics ads convert best of any retail category at 7.58%, nearly four times the rate of home and kitchen ads (1.94%) at the bottom of the pack content-na1.emarketer.com/shoppers-act... #DigitalMarketing
Habit-driven categories like finance keep new app users coming back Finance apps lead Day 2 app activation in North America at 23.76%, the only category besides health & fitness (20.32%) to clear 20% and roughly 3x the return rate of food & drink apps (7.93%) buff.ly/U9T7mve #DigitalMarketing
Wellness brands are racking up TikTok views TikTok video views for wellness brands grew 646.9% YoY in Q1 2026, even as views across all industries fell 6% content-na1.emarketer.com/wellness-bra... #DigitalMarketing
Playlists outrank podcasts across every generation Music playlists top digital audio time for every generation, from 55% of millennials to 65% of Gen X content-na1.emarketer.com/playlists-ou... #DigitalMarketing
Viewers move on before TikTok videos end TikTok audiences watch just 21% of the average branded video, meaning 4 out of 5 viewers drop off before the end content-na1.emarketer.com/viewers-move... #DigitalMarketing
Afternoon is digital audio's prime time 45% of US digital audio listeners tune in during the afternoon (12pm–5pm), making it the top daypart for digital audio content-na1.emarketer.com/afternoon-di... #DigitalMarketing
Peacock is the only streamer adding time in US living rooms Peacock TV was the only major streaming service to grow its average daily household viewing time, climbing from 2.0 to 3.0 hours between December 2025 and February 2026 to tie Netflix and Hulu buff.ly/2EgSXw8 #DigitalMarketing
Music playlists dominate where digital audio listeners spend their time 57% of US digital audio listeners spend the most time with music playlists, far ahead of podcasts (35%) and every other format www.emarketer.com/content/musi... #DigitalMarketing
Listeners are turning to YouTube for audio more than any other platform YouTube/YouTube Music is the most-used digital audio platform, reaching 51% of US digital audio listeners and standing alone as the only option to clear the halfway mark buff.ly/paE1qmx #DigitalMarketing
Advertisers pay the most to run video ads alongside the news News and media topped all verticals with a $7.93 video ad CPM in Q4 2025, the priciest audience to reach via video content-na1.emarketer.com/advertisers-... #DigitalMarketing
The FBI just issued an urgent warning for anyone using Microsoft Teams, Outlook, or OneDrive over a new phishing scheme A fast-spreading cyberattack kit called ‘Kali365’ allows low-skill scammers to hijack a user’s account without ever stealing their password. buff.ly/BIJXjxM #CyberSecurity