Bredemarket (John E. Bredehoft)
@bredemarket
Marketing and writing services for identity/biometric and technology firms. bredemarket.com
Even at the late hour, someone at the air conditioning service answered the phone. I held a conversation with the person and scheduled a service appointment, but I couldn’t help but notice the unusual manner of speech. bredemarket.com/2026/07/15/2...
Just for fun I created an alternate version of my June “Swivel and Solve” video, dumping the late shift. (And the strike force.)
Do your user consent procedures drive your users away? bredemarket.com/2026/07/14/w...
Why do people limit replies to social media posts? It hampers engagement. I do it when I reshare another person’s post and want my readers to respond to the original post, not mine.
Coincidence again? I discussed something from long ago and found myself dealing with it today. Sort of. Prove me wrong.
Be forewarned that I’m gonna hawk my book later in the week. This is NOT my book.
United States passport applications may soon become easier, allowing you to do nearly everything online. Even the passport photo, saving you a trip to a location where someone or some machine wilk take the passport photo for you.
I’m Not a Small Business, Monday Edition bredemarket.com/2026/07/13/i...
Luckily all the different standards have some basic similarities, but if you have a mobile biometric device that must submit to DOJ and DoD and DHS, you need to switch to the proper profile for each submission. bredemarket.com/2025/07/30/f...
It’s a marvel I can get anything done. bredemarket.com/2026/07/11/m...
Why automate responses? bredemarket.com/2026/07/11/w...
Biometric product marketing expert (not just iris) bredemarket.com/bpme/
Were Worlds of London. It’s been an iris week. From Bredemarket on Facebook: www.facebook.com/reel/3419129...
I Saw Lon Chaney Walking With the King…Doing the Were Worlds of London (Venues Take Note) bredemarket.com/2026/07/10/i...
How Can Iris Firms Stand Out? bredemarket.com/2026/07/10/h...
So I am watching the ad when one of the players says: “Life is too long for bad poker hands.” Read that again. Life is too long? Shouldn’t the player be saying that life is too short? The statement makes no sense the way it was said. #writing bredemarket.com/2026/07/09/t...
Are the major tech firms about to drive the relatively miniscule identity/biometric firms out of business?
There are some interesting similarities between facial recognition and iris recognition. Scale is not one of them. bredemarket.com/2026/07/07/f...
One Specific Ask For Iris Firms If you’re a marketing leader at an iris biometric firm, this video is for you.
If you’re a marketing leader at a fingerprint or face biometric firm, don’t waste your time watching this video. But if you’re a marketing leader at an iris or a DNA biometric firm, this video is for you. bredemarket.com/2026/07/06/t...