Prof. Caroline Roux

@carolineroux

Professor of marketing at Concordia University (Montreal) | I study the psychology of resource scarcity | Geek, anglophile, wannabe foodie, not-so-crazy cat lady.

101 Folgt873 Follower193 Posts

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Prof. Caroline Roux@carolineroux· Feb 19

What is going on?
o It's annoying or not interesting
x I'm in this photo and I don't like it
o It's spam

Prof. Caroline Roux@carolineroux· Oct 30

In an academic publishing context...

Prof. Caroline Roux@carolineroux· Oct 30

The old debate persist! Where there is Nature, there is also...

Screenshot of part of an email. The subject is "Call for Papers: Nurture." The email snippet reads "Call for papers. Nurture, a trans-disciplinary research journal."

Prof. Caroline Roux@carolineroux· Aug 31

🤷🏼‍♀️

Orange Persian cat lying on his back on a blue yoga mat.

Prof. Caroline Roux@carolineroux· Feb 11

🤷‍♀️

Google Map from February 10, 2025 showing the Gulf of Mexico (Gulf of America)

Prof. Caroline Roux@carolineroux· Jan 21

Apropos of nothing... Comic by @lizclimo.bsky.social

Frame 1: A small cartoon hamster wearing glasses and holding a notebook is talking to a large green cartoon alligator/crocodile holding a blank piece of paper and a pen: "Studies find that if you write down what you're worried about it can help you calm down."
Frame 2: The large green cartoon alligator/crocodile shows his piece of paper with "everything" now written on it to the small cartoon hamster.
Credits: @lizclimo.bsky.social, thelittleworldofliz.com

Prof. Caroline Roux@carolineroux· Jan 6

New Year, (not so) new me! 😆 Comic by @lizclimo.bsky.social

Frame 1: A brown cartoon tanuki (Japanese racoon) and a a green cartoon alligator/crocodile are both sitting in an empty white space facing each other. The tanuki is telling the alligator/crocodile: "It's important to acknowledge and celebrate your feelings."
Frame 2: The tanuki and alligator/crocodile are still both sitting in an empty white space facing each other. There now is a multicolored banner with letters spelling "stressed" hanging at the top of the frame. The tanuki is holding a purple balloon in its right paw and is wearing a blue party hat with a yellow pompom. The alligator/crocodile is wearing a yellow party hat with a blue pompom.
Credits: @lizclimo.bsky.social, thelittleworldofliz.com

Prof. Caroline Roux@carolineroux· Dec 19

A review and conceptual model that attempts to integrate various resource discrepancies (e.g., resource scarcity, power, status) and reconcile conflicting findings. doi.org/10.1002/jcpy... (Open access: drive.google.com/file/d/1o4AE...)

Figure illustrating the integrative theory of resource discrepancy. Figure 1 in the linked article. There are two dimensions: Self/other-dependence and high/low control. These dimensions allow the mapping of various resource discrepancies: High power, upper class (self-dependence/high control); Socioeconomic status, prestige (other-dependence/high control); Scarcity, low status (self-dependence/low control); Low power, low class (other-dependence/low control). This mapping allows identifying why and when various resource discrepancies can produce both converging and diverging findings.

Prof. Caroline Roux@carolineroux· Dec 19

A review and conceptual framework that helps bridge the resource scarcity and poverty literatures (from a marketing/consumer behavior perspective). doi.org/10.1002/jcpy... (Open access: drive.google.com/file/d/1_3j4...).

Figure illustrating the integrated model of resource scarcity. Figure 1 in the linked article. There are two dimensions: High/low intensity and high/low duration of the scarcity. These dimensions create four forms of scarcity: Incidental (low intensity and duration), conditional (low intensity/high duration), episodic (high intensity/low duration), and chronic (high intensity and duration). The center of the figure highlights factors that impacts these forms of scarcity: availability of and access to resources, resource slack, and sensitivity to resource shocks.

Prof. Caroline Roux@carolineroux· Dec 19

A review and conceptual model that helps bring together findings from the resource scarcity literature. doi.org/10.1002/jcpy... (Open access: drive.google.com/file/d/1abMj...)

Figure illustrating the self-regulatory model of resource scarcity. Figure 1 in the linked article. There are two routes through which consumers attempt to cope with resource scarcity: 1) Scarcity-reduction. When consumers believe they can change the situation (high mutability), they invest efforts to acquire and/or save the scarce resource. 2) Control-reduction. When consumers believe they cannot change the situation (low mutability), they attempt to restore their sense of control and/or security.

Prof. Caroline Roux@carolineroux· Nov 12

I don't post very often and mostly re-skeet things I find interesting/insightful/funny. My general vibe tends to be the following: [See comic]. (Taken from www.instagram.com/lizclimo/p/C...)