CharityComms

@charitycomms

CharityComms is the membership network for communications professionals working in and with UK charities. Find out more about us and our membership at www.charitycomms.org.uk

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CharityComms@charitycomms· 28d

Social media, search and AI are more connected than ever. Google's latest Search Console update lets organisations see how social content performs in Google Search and Discover. In our latest blog, James Armstrong at Social Firefly explains what this means for charities: https://bit.ly/3SUAJeV

CharityComms@charitycomms· 29d

Many charity newsletters fall into the same cycle of updates and links. But the best ones build trust, create connection and inspire action. Join Alex Fearon for our next Comms Practice Studio and rethink your charity newsletter with practical, hands-on guidance. Book now: https://bit.ly/49QBOdi

CharityComms@charitycomms· 29d

Social media is so much more than what gets posted. As part of #SocialMediaMatters, we're celebrating the unseen work behind every post – from strategy and planning to creativity and community management. What would you add beneath the surface? Share in the comments.

Split graphic depicting an iceberg. The top half, on a pink background, is labelled "What people see" and includes: social posts, campaigns, carousels, videos, engagements, paid ads, community replies and user-generated content. The lower half, on an orange background, is labelled "What people don't see" and includes: strategic planning, content planning, audience insight, accessibility checks, community moderation, keeping up with platform changes, risk management, reporting, cross-team collaboration, creative thinking, stakeholder sign-off and testing and optimisation.

CharityComms@charitycomms· Jul 13

Ready to climb the career ladder? Check out the latest opportunities on our jobs board and see where your skills could take you next: https://bit.ly/CCSectorJobs If you're a CharityComms organisational or corporate member, add your jobs for free here: https://bit.ly/3IVEuMu #MembershipMonday

Squirrel on pink background next to text that reads: Ready to climb the career ladder? Check out our jobs board to see where your skills could take you.

CharityComms@charitycomms· Jul 9

That's a wrap on our Next-Level Digital Engagement Conference! We spent the day exploring what's next for digital engagement in the charity sector, hearing from experts and sharing ideas with peers. Here are three headlines. We would love to hear your takeaways from the event. Comment below.

Three key takeaways from CharityComms #CCDigital Conference, including: 1. From broadcasting to belonging – Trust is becoming the foundation of digital engagement. As AI, private communities and changing platform behaviours reshape how people connect, meaningful conversations, authentic voices and relationships become more valuable than simply reaching bigger audiences. 2. Being found and staying relevant – Creating content that's easy to discover, answers real questions and is tailored to different audience needs helps the right people find the right message. As AI and zero-click search reshape discovery, clear and structured content is becoming increasingly important. 3. Measuring what matters – Meaningful measurement goes beyond vanity metrics. Focus on the story behind the data, the outcomes behind the numbers and the role digital plays in creating wider organisational impact.

CharityComms@charitycomms· Jul 8

How many open loops do you have? They're the unfinished tasks or decisions that quietly take up headspace, making it harder to focus on what's in front of you. For charity communicators already juggling competing priorities, that mental load soon adds up. Here are four steps to close your loops.

Four steps to close your loops, including: 1. Capture it - Write it down so you don't have to keep holding it in your head.
2. Decide the next step - You don't need to finish the task, just identify the next action.
3. Schedule it - Time-block it in your calendar so it stops competing for your attention.
4. Let it go - If it's no longer important, give yourself permission to remove it from your list.

CharityComms@charitycomms· Jul 7

Data is only useful if it helps you make better decisions. To help charities do just that, the social media team at Cancer Research UK have created a free social media reporting template to measure performance consistently, identify what's working and demonstrate value: https://bit.ly/3RiYfBL

Purple banner highlights a social media monthly stats spreadsheet by Athar Abidi and the social media team at Cancer Research UK. A pink speech bubble includes a white spreadsheet icon. A sticker reads 'Free resource'.

CharityComms@charitycomms· Jul 7

What does effective digital engagement look now? One way to think about it is through four connected layers: visibility, value, connection and action. Join us on 9 July at our Next-Level Digital Engagement Conference as we explore these themes with sector experts and peers: https://bit.ly/40ONmsH

CharityComms graphic titled "The four layers of digital engagement". It outlines four questions: Visibility – Are the right people finding your content amid algorithm changes and AI search? Value – Does your content help, inspire or inform audiences? Connection – Are you building relationships and trust? Action – Are you creating opportunities for people to get involved? The graphic also promotes the Next-Level Digital Engagement Conference for Charities on 9 July 2026, online, 10:00–15:35.

CharityComms@charitycomms· Jul 6

Every social media professional needs a community. As part of #SocialMediaMatters, we're celebrating the value of learning from one another and finding your community through our mentoring scheme. Could you be the mentor someone else needs? Find out more: https://bit.ly/43UWGxf #MembershipMonday

CharityComms@charitycomms· Jul 3

With a well-earned weekend ahead, here are three ways to wrap up your week, including clearing your space, planning the week ahead, and reflecting on your wins. What's one thing that's always part of your Friday log off routine? We'd love to hear in the comments.

One of the three ways to wrap up your week, which reads: Clear your space – Both physically and digitally. Close the tabs, shut the laptop, and clear your desk or space before stepping away this afternoon.

Second of the three ways to wrap up your week, which reads: Plan for next week - Spend a couple of minutes brain dumping any thoughts and your priorities for next week. It can help clear your mind now and gives you a focused place to start when you're back.

Final of the ways to wrap up your week, which reads: Reflect on your wins – We’re sure this week has been full of moments (big or small) that are worth celebrating. Take time to reflect on what you and your team have accomplished.

CharityComms@charitycomms· Jul 2

Alongside a day of inspiring talks, your conference ticket gives you exclusive access to a digital delegate bag packed with everything you need to put your learning into action, plus complimentary advice appointments with some of our expert partners. Book your ticket here: https://bit.ly/40ONmsH

Six speech bubbles highlight what you get with your live ticket to CharityComms Next-Level Digital Engagement Conference for Charities, including: Event recordings and presentation slides . Speaker Q&As. Practical templates, frameworks and resources. Curated blogs and case studies. Exclusive access to free advice appointments. Free accessibility tool from Ave. And so much more.

CharityComms@charitycomms· Jul 2

Does your charity work with ambassadors? Our latest blog by Abi Aldridge explores why ambassador partnerships aren't always the quick win they're expected to be – and what actually makes them work, featuring a case study that helped raise over £120,000. Read more here: https://bit.ly/4fdsuTM

List of seven tips for effective ambassador engagement: 1. Be clear on the role from the start: what are they actually there to do? 2. Bring them in early: give them the chance to shape the story, not just share it. 3. Think beyond just social media: PR, events and networks can often deliver value. 4. Connect storytelling to action: make sure there's a clear link to fundraising or next steps. 5. Play to their strengths: match people to the right roles and you're more likely to build long-term commitment. 6. Focus on relationships, not volume: fewer ambassadors, done well, will go further. 7. Be realistic about capacity: if you can't support it well, it won't land properly.

CharityComms@charitycomms· Jul 1

What has stood out to you? Which of these updates do you think will have the biggest impact over the coming months? Share your thoughts in the comments below or join the conversation with your own post using #SocialMediaMatters: https://bit.ly/4dU3lvv

Questing prompting you to share what stood out to you and share in the comments.

CharityComms@charitycomms· Jul 1

Meta has launched a new app call Forum, which aims to convert its existing Groups infrastructure into a Reddit-like experience focused on community discussions. Read more: https://bit.ly/44Eq9uZ

The fifth social media update on a red background. Text reads: 5. Meta's new Forum app is designed to encourage community conversations. Could this become a useful space for charity communities?

CharityComms@charitycomms· Jul 1

LinkedIn have also changed how carousels are displayed, with the size reduced and the first two frames presented as a pair. Advice for adapting your carousels includes designing your opening hook across both slides and increasing text size. Read more here: https://bit.ly/4gPyjbd

The forth social media update on a orange background. Text reads: 4. LinkedIn has changed how carousel posts are displayed. How could you make your carousel content stand out in the feed?

CharityComms@charitycomms· Jul 1

WhatsApp is moving to usernames over phone numbers and is now prompting users to reserve their username ahead of the coming launch. If your charity uses WhatsApp, they have reserved the option to claim your existing Instagram and Facebook username. Read more here: https://bit.ly/4wo77VK

The third social media update on a light green background. Text reads: 3. WhatsApp is rolling out usernames to make connecting easier. Does this create new opportunities for WhatsApp in the charity sector?

CharityComms@charitycomms· Jul 1

LinkedIn has announced a new collaborative posts feature, allowing you to invite up to five collaborators. Company pages will also be able to collaborate with individuals and other company pages. This feature is rolling out gradually, but find out more here: https://bit.ly/4gPTsC4

The second social media update on a light blue background. The text reads: 2. LinkedIn is introducing collaborative posts to help expand content reach. Where could this feature add value to your content strategy?

CharityComms@charitycomms· Jul 1

Instagram has launched a long-awaited feature that lets you rearrange and 'refocus' your profile grid. Any pinned posts will remain fixed at the top of your profile. Read more: https://bit.ly/4gljnl7

CharityComms@charitycomms· Jul 1

#SocialMediaMatters is all about creating space for conversations that champion the value of social media and the professionals behind it. It's also a place to share practical insights and connect with others. With that in mind, here are five social media updates that have caught our attention.

CharityComms@charitycomms· Jul 1

As we head into a new month (and the second half of the year), here are five things we'd love communications professionals to leave behind. What would you add? Share in the comments.

Series of green speech bubbles listing five things we'd love communications professionals to leave behind, including:
1. Apologising for capacity limits or boundaries. 2. Measuring your value through outputs and performance alone. 3. Skipping needed breaks to catch up. 4. Feeling like you have to have all the answers. 5. Thinking strategic work has to wait until things quieten down.

CharityComms@charitycomms· Jun 30

We've loved seeing conversations emerge across the sector about why #SocialMediaMatters. Here's some posts we've enjoyed from the community so far. There's still time to get involved by sharing why it matters to you and your charity. Get started with our conversation pack: https://bit.ly/4dU3lvv

CharityComms@charitycomms· Jun 29

Looking to develop your career or support your comms team? Created by and for CharityComms members, our member-exclusive Career Framework provides practical guidance for communications professionals at every stage of their careers. Find out more here: https://bit.ly/458UTEa #MembershipMonday

Diagram showing three pillars of CharityComms Career Framework, an exclusive guide for organisational members. The pillars read: 1. Plan your career – Understand the skills, knowledge and behaviours needed to progress. 2. Support your team - Use the framework for appraisals, development and identifying training needs. 3. Recruit with confidence - Build job descriptions, interview questions and assessment exercises around recognised competencies.

CharityComms@charitycomms· Jun 29

What does the future of charity branding look like? We're resharing this Knowledge Hub blog from Max du Bois and Dan Dufour, exploring the trends shaping charity brands in 2026 and beyond – and why no brand can get away with 'business as usual'. Read more here: https://bit.ly/4blvtYW

Two more of the 8 trends shaping charity branding, including: 5. AI as a creative partner. AI can help charities maximise time, resources and impact, but it isn't the magic solution to everything. Think 'problem first, strategy next', then see how AI can help. 6. AI vs. authenticity. In a world saturated with synthetic content, authenticity is becoming more valuable, not less. AI can generate ideas and assets, but real connections, real experiences and real craft will matter more than ever.

CharityComms@charitycomms· Jun 26

Last year, we asked the CharityComms network to share their best advice for solo and small charity comms teams. They didn't disappoint, and as part of #SmallCharityWeek, we couldn't resist resharing some of their valuable tips. What advice would you add? Share your top tip in the comments.

Advice for solo and small charity comms teams that reads: 1. Don't try to do everything. Prioritise what is most aligned to your audience/business needs, and what will make the biggest impact. 2. Focus on quality over quantity. Prioritising a few core channels keeps your communications effective, rather than spreading yourself thinly and confusing your audience. 3. Don't let the fact you're a one-person team limit your ambition. Think big and execute smartly.

Continued advice for solo and small charity comms teams, that reads: 4. Learn how to say "no" or, even better, "how about..." with attractive and sustainable alternatives to requests that align with your priorities and plans. 5. Bring in expertise (freelance) that can take your work to new levels.
Freelancers don't just get work done. They bring in new ideas and are founts of knowledge about their specific skill set. 6. Try and get the most value out of everything you produce: repurpose content, have good copy for your key messages so you can rejig it.

CharityComms@charitycomms· Jun 25

As AI reshapes search, audience behaviours evolve and platforms become less predictable, charities face new risks and opportunities. Join us at our Next-Level Digital Engagement Conference for Charities on 9 July as we explore what's shaping the future of digital engagement: https://bit.ly/40ONmsH

Table comparing risks and opportunities in digital engagement for charities. Risks include: 1. Reduced visibility and discoverability as search, algorithms and audience behaviours evolve. 2. Growing dependence on platforms and algorithms that charities do not control. 3. Misinformation, misrepresentation and loss of authority in increasingly complex information environments. 4. Prioritising activity over outcomes, limiting the ability to demonstrate value and impact. 5. Fragmented audiences consuming information across more channels and communities. Opportunities include: 1. Building greater digital resilience through stronger owned channels and diversified engagement strategies. 2. Adapting content and digital strategies for a future shaped by AI-powered search and discovery. 3. Increasing trust and reach through employee and volunteer-generated content. 4. Responding to changing audience behaviours with more relevant and effective content strategies. 5. Designing more personalised and meaningful engagement journeys for diverse audiences.

CharityComms@charitycomms· Jun 23

Small charities are at the heart of communities, bringing creativity, expertise and determination to some of society’s biggest challenges. Meet some of the small charities who have inspired and shared their insights with our community over the past year: https://bit.ly/4gBWZnm #SmallCharityWeek

Meet three small charities for Small Charity Week: Chartered College of Teaching, The Sleep Charity, and Youth Concern, from CharityComms.

CharityComms@charitycomms· Jun 23

More than a third of charitable giving happens in the final three months of the year. How is your newsletter building trust, connection and engagement before then? Join our Comms Practice Studio on 23 July to workshop a newsletter and get peer feedback: https://bit.ly/49QBOdi

List of what shapes people decisions to give according to charity leaders and insights in CAF's UK Giving Report 2026, including: Personal connection. Clear impact. Feeling part of something bigger. Trust. Regular engagement.

CharityComms@charitycomms· Jun 22

Behind every small charity is a communicator helping stories reach the right people, campaigns gain momentum and communities feel heard. This #SmallCharityWeek, we're celebrating the people behind that impact. #MembershipMonday

CharityComms@charitycomms· Jun 22

There’s just one week left to enter The Saltways' Charity Film Festival Awards, a one-day celebration of charity films and the people who create them. If you’ve created impactful, ethical storytelling in the charity sector, find out more and submit your entry by 30 June: https://bit.ly/3SmdgD4

CharityComms@charitycomms· Jun 19

Build confidence using AI with a tool designed for the sector. Deloitte is funding 150 free six-month places on Worthwhile Chat – the generative AI tool developed by CAST - Centre for the Acceleration of Social Technology and The Developer Society. Apply by 26 June: https://bit.ly/4eeXRNl