Chris Norton
@chrisnortonpr
Host of the World's Number 1 Marketing Mistakes Pod 👉 and Founder of Prohibition PR, PRCA Grand Prix Award Winner 2023. Lecturer on Integrated PR, PR Stunts and LFC fan. Talks about #Crisis, #socialmedia, #PRstunts #FuckUps
Thanks to the lovely Robert Minton-Taylor for coming in to tell us his war stories from his 60-year PR career. Some very amusing mistakes in here made me wince - he is great value, particularly the story about hiding in the toilet. Podcast will be out in a couple of months.
Just getting ready to present at Worldcom in Paris this year. Don't worry it will get busier than this - it starts after lunch. 🤣 #PR
I MADE A PROPER RESEARCH F*CK UP ON THE POD RECENTLY🙈 In the only way I can, I thought I had to share it. Thanks to the lovely Dom Dwight for being so understanding. What's your worst "I thought I'd done my research" moment? Come on, don't leave me hanging. #fuckup
People on their speaker phones on trains or buses thoughts pls? #speakerphones
A shop in San Francisco is being run entirely by an AI called Luna. It lied to a journalist, pretended to be human in job interviews, and told an art vendor it would pop by their studio. I've spent 20 years telling clients that honesty is non-negotiable. Nobody told Luna.
I enjoyed our chat with Emeric Enoult, Agorapulse's CEO, so much. We discussed the reality of building a social platform for 15 years without any VC money, not paying yourself for years, and the people mistakes that hurt the most. #founderstories
So Will and I are chatting with the author of this book at 1pm. Does anyone have any burning questions for him? #adland
I need a hand, we are Number 1 in Apple's UK Marketing Charts, but to ensure we keep getting better, I am looking for some brilliant female marketers who would make great guests with interesting stories. Who do you think we should speak to next? Thanks for your help. Chris
Ever tried running your projects like Pokémon cards? Turn each project into a card with stats, play it in the boardroom, and the “weak” cards become obvious. Then there’s a simple fix: remove them and your deck improves. Watch the full episode on our YouTube Channel. #DecisionMaking #Leadership
Would you like automatic entry into our prize draw to win a free copy of the best‑selling marketing book, The Illusion of Choice, by our very good podcast friend, the brilliant Richard Shotton 👉 Start the 2‑minute survey: www.surveymonkey.com/r/P2HZCLC
We hit number 1 marketing podcast in the UK this week. Thanks so much for the support, guys, we really appreciate it. My mum will be thrilled. 🤣 Thanks to all of the guests and to everyone who works on the show, even Will. #marketingpodcast #applepodcast
Marketers love saying the data is clear. Then the numbers clash with your gut. On Embracing Marketing Mistakes, Richard Shotton said his first move is to interrogate the research. How was it gathered, who was asked, were answers forced? If it is shaky, trust your gut. The skill is knowing whe
This is my take on the whole Jaguar debacle. Thanks to Andy Milligan for having me on his brilliant show. You can catch it here: www.mmgdesign.net/podcast #jaguar
Emeric's take is blunt: your analytics miss most word-of-mouth and dark social. Don’t bin measurement. Track the visible “tip,” use it to spot where value clusters, then double down. #DarkSocial #Analytics
Before Rachel Reeves ruins our Christmas, look who popped into the office for a quick chat. The lovely and brilliant Asif Choudry came in to discuss all things community and CommsHero, and of course, to share his biggest mistakes. The episode will be coming out in a few weeks.
Tired of business waffle that says nothing? Sarah Townsend shows how direct, human copy cuts through, speaks to one person, and drives action. #Copywriting
“I literally commissioned it whilst we were talking.” Imagine getting a detailed document that would normally take weeks and cost thousands… in minutes. This is the power of Google Gemini and how AI is changing the game. Always a pleasure to have @andismit.bsky.social on the show. #AIRevolution
"I wasn't even that creative." Louise Brogan shares her experience about following where your passion is, despite the odds. Sometimes the wrong start leads to the right path. You can’t always know the ending, but isn’t the chance worth taking? Full video here 👉 www.youtube.com/watch?v=-S2f...
We chat about when Banksy set up a $10 street stall in New York, none of the passersby bought the cool artwork. Why? They thought they were fakes, when in reality, the real originals were worth thousands. #EmbracingMarketingMistakes #MarketingPsychology #ConsumerBehavior
Why It’s Called The Tenth Man If nine people agree on a plan, you appoint one person to argue the opposite. That’s the tenth man. It stops groupthink and catches bad decisions early. Follow for more UK Marketing Tips. #UKBusiness #Marketing #BrandStrategy
“I’m not even looking at the camera, I’m sitting sideways,” she laughs but that awkward start was the key to her growth. Sometimes, it’s the uncomfortable moments that lead to the biggest breakthroughs. #OvercomingFear #MarketingTips #MarketingHacks #ProhibitionPR #EmbracingMarketingMistakes
I was pretty shocked to see that our little podcast has made it to the 2nd position in the Apple Marketing Chart today. Thanks to everyone who has been listening to the show, I am so thrilled you like it, and it's days like this that make working on it worthwhile. I suppose we should look for the
Here is a quick clip of me saying that nobody trusts politicians or anyone in 2025. Shocker. 🙈 #trust
Our little podcast entered the top ten in marketing podcasts in the UK this week. 👋 @UncensoredCMO @p_agnew - good to be in and around old friends.
We've just joined @WorldcomPRGroup. What does that mean? We can now run global campaigns with brilliant local flair. 🌍 I'm in Stockholm this week with @Will, meeting our new partners and old friends. Big things to come this year. #GlobalPR #ProhibitionPR
In the strange world of marketing podcasting, we are first in Bosnia today. We are a big deal in Sri Lanka too. 🤭🙈 We are 28th in the UK this morning, but does Bosnia mean I can claim we are now the top 1? I think my mates Jon Evans and Phill Agnew might have something to say about that. 🤣
The BBC’s @spenley.bsky.social once: 📱 Called the iPad a “stupid idea” (6 hrs before launch) 🎵 Told Spotify’s founder it would never work 🚁 Survived a £2,000 drone crash We talked about what these failures taught him about innovation, storytelling and comms. 🎥 www.youtube.com/watch?v=YStB...
