IndieGameBusiness
@indiegamebusiness
A Powell Group initiative that teaches the #GameDev business side for the Game Industry. Join the community via podcast, Discord, virtual events and more!
Know your audience! There's a 100% difference between VC, PE, and angel investors. You aren't just pitching a CEO; you're giving team members the tools to champion you internally. Does your game even fit their portfolio? 🔗 Check out more on the Art of Pitching: www.youtube.com/watch?v=oXvf...
Darren Williams explains how indie devs can use their inherent credibility and speed to stand out. Instead of listing features, he suggests practicing a 20-second elevator pitch that provokes curiosity rather than just answering questions. Learn more via the link in our bio! #IndieGameDev
You can find Jay Powell and Ash Cason at GCX in Orlando,FL on July 24th-25th, 2026. Jay will be available for meetings on MeetToMatch, he is open to talking to Publishers, Investors, Developers and Service Providers. Ash will be on the floor and available for meetings with Content Creators. #GCX
Turning a game into a successful business is a challenge. The Powell Group helps developers, publishers, and investors navigate the industry through viability assessments, refined pitch decks, and accessibility audits. Build a better game business at the link below. 🔗 powellgroupconsulting.com
Want real sales success after launch? 📈 Join IndieGameBusiness® Sessions: The Path from Storefront to Success on Sept 30th for strategies on: ✅ Store Page Optimization ✅ Platform Algorithms ✅ Effective Promotions Upgrade for 1-on-1 MeetToMatch meetings! 🔗 tinyurl.com/deep-dive-se... #gamedev
We are giving a spotlight to teams without major backing or helping those searching for a publisher get discovered. 💰 Cost: Free 🎯 Deadline for submission: TOMORROW 📅 Event date: September 7 - 11, 2026 Check out all the details and apply below! ⤵️ 🔗 tinyurl.com/prismatic-sh...
Our Discord is available for industry members of all areas and levels of expertise to learn and share about video game business, marketing and licensing, along with events only available within our Server. Join today and don't miss out! discord.gg/cNqC3686hS #IndieGameDevs #IndieGameBusiness
We're back today with a brand new YouTube Pitch Deck Review! Omar Khalil will be reviewing a new pitch deck, giving you expert insight and analysis from a seasoned industry pro. Don't miss out on this incredible opportunity! 👨🏫 Live on YouTube at 5 ET / 10 BST www.youtube.com/live/wx_bag-...
The 2026 Battle Pass gives you access to the remaining year's lineup at a reduced price! Receive full access to expert talks, practical workshops and direct industry insight designed for developers, publishers, and service providers. See the lineup in the link below! 🔗 tinyurl.com/2026battlepass
Chelsea Anglin reveals what’s below the surface of due diligence. While many start with Google or LinkedIn, pros dive deeper into corporate registries, litigation, beneficial ownership, and sanctions databases. Watch the full video here 🔗 www.youtube.com/live/Ou9Ka00...
Guy Blomberg breaks down gaming events into 3 types: consumer, localized, and global "must-attend" beats. While large events like GDC offer scale, he notes they are best for those already connected. 🔗 Watch the full fireside chat with Jay and Guy: www.youtube.com/live/6C3SI6J...
Running a game studio takes more than a great idea. Jay Powell's Introduction to the Business of Video Games covers budgeting, marketing, pitching, and more — free, self-paced, and available now. 🎮 the-powell-group.teachable.com/p/introducti... #IndieGameDev #IndieGames #GameDevTips #Publishing
Turning a game into a successful business is a challenge. The Powell Group helps developers, publishers, and investors navigate the industry through viability assessments, refined pitch decks, and accessibility audits. Build a better game business at the link below. 🔗 powellgroupconsulting.com
Want real sales success after launch? 📈 Join IndieGameBusiness® Sessions: The Path from Storefront to Success on Sept 30th for strategies on: ✅ Store Page Optimization ✅ Platform Algorithms ✅ Effective Promotions Get your ticket here: tinyurl.com/deep-dive-se... #gamedev #indiegamebusiness
Every Thursday in our Discord channel we host a weekly Pitch Deck Review. This is YOUR chance to get real time feedback on your pitch from industry experts in an hour long review. Submit your application here! 🔗 tinyurl.com/igb-pitchdec... #IndieGameDev #Publishing
Turning a game into a successful business is a challenge. The Powell Group helps developers, publishers, and investors navigate the industry through viability assessments, refined pitch decks, and accessibility audits. Build a better game business at the link below. 🔗 powellgroupconsulting.com
Nathaly Kalantar argues authenticity in games isn't about "purity" or total realism. Games like "Thirsty Suitors" use over-exaggerated cultural details, like a "massive flip-flop attack", to build a coherent world players can relate to. See more here: www.youtube.com/live/SlLgf7Z...
Join Heather Chandler, veteran producer with 25+ years of experience for Masterclass: The Production Toolkit Every Game Team Needs. Grab your ticket and join us tomorrow at 11:00 EST! tinyurl.com/masterclassh...
What is a fair royalty split? It depends on the publisher's involvement in development. Since royalties are a business negotiation rather than a legal one, developers must ensure the big picture makes sense for them. 🔗 Watch the full video here: www.youtube.com/watch?v=YqhU... #IndieGameDev
Avoid over-explaining history or apologizing for your specific inspirations. Don’t make your game sound "fragile" by glossing over its roots - give its cultural weight the attention it needs. 🔗 Watch the full video here: www.youtube.com/live/SlLgf7Z... #GameDev #IndieGameDev #GameBusiness #Culture
One pitch does NOT rule them all. Hugo Castro shares why you must tailor your pitch: 💰 Economy: Focus on development. 🎨 Culture: Focus on the player experience. 💻 Tech: Focus on your custom engine. Learn to match your message to your audience: 🔗 www.youtube.com/watch?v=FOx2...
You can find Jay Powell, Founder of The Powell Group at North American Games Industry Summit in Canada on June 17th-20th, 2026. He will be available for meetings on MeetToMatch, and is open to talking to Publishers, Investors, Developers and Service Providers. #GameDev #IndieGameDev #GameBusiness
Mwaaba Mugala says your game pitch needs more than just a list of facts. Treat your "hook" like a tutorial level: make it a captivating opening that grabs an investor's attention without over-explaining. 🔗 Watch the full video here: www.youtube.com/live/ruMKXG9... #IndieGameDev #IndieGames
The 2026 Battle Pass gives you access to the remaining year's lineup at a reduced price! Recieve full access to expert talks, practical workshops and direct industry insight designed for developers, publishers, and service providers. See the lineup in the link below! 🔗 tinyurl.com/2026battlepass
You’re pushing for terms that protect your work, but then you hear those dreaded words: "It’s industry standard". It’s a common tactic used to shut down negotiations, but here’s the truth: there is no such thing as an "industry standard". 📺 Watch the full video www.youtube.com/watch?v=YqhU...
You can find Jay Powell, Founder of The Powell Group at Dev.Play in Bucharest on June 8th-9th, 2026. Jay will be participating in a panel during the event. He is will be available for meetings on MeetToMatch, and is open to talking to Publishers, Investors, Developers and Service Providers.
You can find Esmeralda Hoffman, Lead Producer, The Powell Group at INDIGO in Rotterdam, The Netherlands on June 2nd-3rd, 2026. Esmeralda will be available for meetings on MeetToMatch and is currently accepting pitches for Blue Ridge Games.
You can find Eline Muijres, Lead Producer, The Powell Group at INDIGO in Rotterdam on June 2nd-3rd, 2026. She will be giving a talk on “Developer Decisions That Scare Publishers". Eline will also be available for meetings on MeetToMatch and is currently accepting pitches for Blue Ridge Games.
Is a 100% recoup rate a red flag? While it depends on the advance size, it can be a warning sign. High recoup rates stop developers from reinvesting initial sales into post-launch updates that players expect. 🔗 Watch the full video on Indie Legal Basics here: www.youtube.com/watch?v=YqhU...
Breaking down gaming industry terms. 🎮 First Party: Owns the game & console (Nintendo). 🎮 Second Party: Works directly for a console owner (Insomniac). 🎮 Third Party: Independent (Ubisoft). Don't assume everyone knows the lingo! 🔗 Watch the Art of Pitching: www.youtube.com/watch?v=oXvf...