A lot has changed since the 80s and 90s, including our travel plans, diets and aspirations. We've tracked 40 years of Ipsos trend data to see what's changed, what hasn't and what's next. Gideon Skinner spoke to Times Radio about our latest report 👉 https://t.co/7qgcHmwk8I

WE BRITISH: From Walkmans to Wi-Fi to What?🎧📲 We’ve analysed 40 years of Ipsos data to explore how British society, culture, and public expectations have evolved over the decades. What's next for Britain? Read our report to find out 👉 https://tinyurl.com/WeBritish2026

73% say the investigation should continue even if Farage wins the Clacton by-election 📊👉 https://tinyurl.com/5n8er7mc

Just under half (45%) of Brits think Andy Burnham should be based in London, should he become the next Prime Minister. 35% think he should split his time between London and Manchester 👉 https://tinyurl.com/2r6a5yav

Andy Burnham has said that as PM he will set up a “No. 10 North” in Manchester, while Parliament would continue to be housed in Westminster. 4 in 10 (40%) of Brits don't think the Government should create another No.10 outside London 🚫 But 1 in 4 (24%) think that it should be in Manchester.

Majority (58%) of Brits support England receiving an additional bank holiday if the English national football team win the 2026 FIFA World Cup ⚽ This drops to 39% amongst 55-75 year olds.

The Green Party is most likely to be on the side of "the people" (39%), followed by the Liberal Democrats at 33% and Reform UK at 28%. The Conservative Party is most likely to be seen as on the side of "the establishment" (62%) 👉 https://tinyurl.com/5n8er7mc

Have you got the Sunday scaries? 4 decades later and Brits still dread Monday mornings... 😨 Big Ipsos report on how Britain’s changed coming soon👉https://bit.ly/PreRegisterWeBritish

Brits are leaving local classics like fish and chips behind for more international flavours. More to come – pre-register for our report 👉 https://bit.ly/PreRegisterWeBritish

69% support Count Binface's proposed policy of restoring the price of a 99 flake to 99p🍦 🥐 Half of Brits (53%) support capping the price of croissants at £1

Clacton faces the ultimate choice 🗑️ 33% of Brits would prefer Count Binface to win the by-election in Clacton, while 21% would prefer Farage to win.

In 2024, Brits were more favourable to Count Binface (16%) than they were towards Liz Truss at the time of her resignation as PM (7%). And Brits aged 18-34 were more favourable towards Binface (31%) than Sunak (16%) 🗑️🧑‍🦲👉 https://tinyurl.com/jm8f9vpv

Everything you need to know about our latest political polling in just under 60 seconds ⏱️ A poll-in-1 by Sarah McHugh and Keiran Pedley 🏌️

Ipsos headline voting intention so far this year 📊Reform continue to lead each month but their lead narrows to +2 as Labour records its highest vote share of the year this month (24%). 📊Little change in Conservative VI. 📊Slight dip in vote share for Greens and Lib Dems since April.

30% say Burnham would make the most capable PM, nearly doubling the 15% who chose Farage, and the 13% who selected Badenoch.

NEW headline voting intention from Ipsos 📊Reform’s lead over Labour drops by 4 since May (+6 down to +2). 📊Labour have risen 4 points to 24%. 📊Lib Dems and the Green Party are both down -1.

More Brits expect another world war than they did at the height of the cold war. Big report on 40 years of British life dropping soon. Pre-register here 👉 https://bit.ly/PreRegisterWeBritish

Half (52%) of Brits think it’s unacceptable for men to walk around in public places without a shirt on during hot weather. ☀️ This rises to 3 in 5 (57%) among women - falling to 47% among men. ☀️ 18-34s are least likely to consider it unacceptable (36%), rising to 64% of 55-75s.

How does Keir Starmer compare to past leaders? 🔵1985: 67% thought Britain had become more divided under Margaret Thatcher. 🔴2026: 61% think Britain has become more divided under Keir Starmer. Big report dropping soon. Pre-register here 👉https://bit.ly/PreRegisterWeBritish

Despite the upcoming leadership transition within the Labour party, there isn’t much public confidence in any party to provide Britain with strong and stable leadership.

Exclusive Ipsos polling featured in @therestpolitics.bsky.social newsletter this morning shows that Brits don't believe having a new PM will make any difference to their lives or their local area.

Starmer’s Monday exit aligned with prevailing public opinion. Our data, taken before his resignation, shows 55% of the public thought he should resign – up 3ppts from the previous week, and 8ppts since late May.

The position for Labour leader and PM is still open, but when comparing front runner Andy Burnham with former PM Keir Starmer, Britons believe Labour’s chances at an election victory are much higher with the former in the top job.

The public and 2024 Labour voters are agree (39% and 38%) that there should be a Labour leadership contest rather than Andy Burnham taking over the post unchallenged.

Andy Burnham leads a list of politicians as the politician most likely to do a good job as Prime Minister. 35% of Britons believe Burnham would do a good job, putting him ahead of Kemi Badenoch at 29% and Nigel Farage at 27%.

In Sept '25 Starmer’s satisfaction rating (-66) was worst on Ipsos record going back to 1977. He achieved this in just 438 days. Prior to these results, Major and Sunak shared the spot for the worst with a rating of -59. Latest politics polling 👉 ipsos.com/en-uk/uk-opi...

Younger Brits are more positive about refugees than older Brits, and young people globally. 👉https://bit.ly/4b3I5mh

Burnham commands a significant support base in the North West. He has a net favourability rating of +23 among people in the North West – which is significantly better than the Labour Party’s -30, and Starmer’s -37.

Burnham beats Starmer on a range of leader image questions, including having a lot of personality, being in touch with ordinary people and being likeable. His lead narrows on being an experienced leader, understanding the problems facing Britain and sharing Britons’ values.

And when looking at all the party leaders and Burnham - Farage leads with 63% saying it’s clear what he stands for, followed by Badenoch and Burnham. (Polling 12-16 June 26)