alex roberts
@lexlanham
law professor teaching & writing about trademark, false advertising, IP, & entertainment law at northeastern
accompanied my husband to his half ironman this weekend & my jobs were just read novels, eat shellfish, & gaze at the ocean 🦞 📚 ☕️ 🦪 💦
me: a jewish trademark lawyer trying to write an article westlaw: can i interest you in a 27-page pun-packed decision about a trademark fight over PIG SANDWICH
novo also objects to lilly's ads comparing mounjaro & ozempic's effects on A1C that relies on a clinical trial from 5 years ago & does not reflect current approved dosing for ozempic
lilly did update its tv & print ads after receiving a C&D from novo, incl. a disclaimer acknowledging that "wegovy 7.2 mg was not evaluated in this study. it has since been approved." it also launched new ads on tiktok & facebook last month highlighting the 50 vs. 33 claim
novo argues lilly's bold-print claims, including that people lost an average of 50 pounds on zepbound compared to an average of 33 pounds on wegovy, are based on outdated trials fda has since approved a higher dose of wegovy & its results come much closer to matching zepbound's
federal court finds rebel ice cream infringed & diluted the trade dress for van leeuwen ice cream, enjoining rebel's use of its current packaging & awarding van leeuwen $23.79 million in damages www.bloomberglaw.com/product/blaw...
what is your favorite moment in this comment posted in response to a facebook ad for low-carb protein gnocchi
when you know a secret but you can't tell but you want to tell and you feel like your audience would understand your story much better if only you could tell
welp. @uspto has fully climbed aboard the personal brand train with its new page designed to educate student-athletes & other influencers & public figures on NIL. www.uspto.gov/trademarks/n...
my entertainment law students know how much this means to me #flavoroflove 🥰🤩 🎆
taylor’s trademark lawyer like “ugh can a girl get one weekend off to enjoy a wedding”
::perry mason voice:: "all they had for evidence was 4 cartons of winston lights & a stack of printouts from lexis/nexis"
extremely middle district of florida lawsuit over FREEDOM POP pre-workout powder
should i buy this blanket? appears well-suited to all my favorite demographics: pet friends; elderly/baby; women!
bogg bag sues great wolf lodge over what it alleges are confusingly similar bags sold in GWB's gift shop, "from the patterned holes in the bag down to its zigzag lines" bogg is having a moment--its sales in 2025 approached $200m, twice what it brought in the year before
another new york politician, another cease & desist from the knicks for trademark infringement
capitalization matters because i was like "oh who is this trademark activist named 'bill seeks'"?
my sweet 15.5 y/o doggy is just home from the hospital & doesn’t have a ton of time left with us 😭 girls & I are planning a day of sadie-centered activities: pick out a toy at the barkery; starbucks for pup cup; paw print art; picnic. what else should we put on the list?
kdukesboxing, a boxing equipment company founded by kevin dukes, sues duke university for trademark infringement over its use of the phrase PUT UP YOUR DUKES on billboards, social media, & ads for apparel www.law360.com/articles/248...
perdue sues competitor over chicken nuggets in the shape of the numbers "6 7" it alleges infringement of its 6 7 marks, applications for which are pending, & its packaging trade dress, including hands holding the 6 7 nuggets
“burnd” for sunblock deceptively misdescriptive and protectable with secondary meaning, I guess? but still a bizarre choice