Happy Friday! We had a very full week at W. Lots to do, but also a lot of important things keep moving 🚀

Summer nights and salsa vibes! Here’s to evenings that don’t need filters. What’s your favorite spot in your city to slow down for an hour?

Another day building W. Another office setup. The only non-negotiable? An iced coffee to keep a cool head while we’re building our new social home ☕️ #WTeam

Throwback to our huge W public beta launch in Brussels back in June. @anna.wsocial.eu took this photo just a second after @sundstrand.wsocial.eu ripped the tag off my brand-new W cap… along with a couple of hairs. The little sacrifices we make when building W 😅 #WSocial #WeLoveEurope

I wasn’t planning to post a cat photo… but can you really build a new social home without one? Consider this my contribution. Found this little (tired) guy during an evening stroll.

Summer book recommendation for my German-speaking 🇩🇪 friends: „Alles, was dazwischen liegt“. A good read on ambiguity tolerance and a reminder that not every question has a simple answer. Learning to embrace ambiguity helps us stay curious, connected, and grounded—even when we disagree. #WSocialBooks

Spotted at Cannes Lions Festival this week: “Bot or Not?” This was a super fun audience game - but it’s already a real-world skill and one of the reasons we built W. #WRoadShow #TrustYourFeed

Affogato season. The best way to stay cool these days.