Aleyda Solis (@aleyda.bsky.social) warns against chasing trending topics without considering how they connect to your core brand, expertise, and business goals. maj.to/4811l2R

Joshua Squires shares that as zero-click searches and AI overviews increase, brand search remains a high-intent, high-CTR opportunity and valuable ranking signal. maj.to/3LXhRbD

Joshua Squires recommends collaborating with our friends in the brand channel to devise strategies that drive more branded search, as well as taking steps to support the brand teams in delivering their work and communicating those results. maj.to/3LXhRbD

Ashley Liddell (@ash-liddell-seo.bsky.social) explains that SEO now extends beyond traditional search, so we should be actively optimizing for emerging platforms like TikTok, Instagram, Reddit, and Pinterest as part of the modern search journey. maj.to/48yc4lA

Ashley Liddell (@ash-liddell-seo.bsky.social) explains that brand search can measure the success of offline campaigns and that you should track increases in branded searches following physical activations to gauge awareness and impact. maj.to/48yc4lA

Jason Kramer believes that the most important thing about finding a CRM isn't the CRM. It's first understanding your process: how you capture, engage, nurture, and sell. If you don't define that, not even a $100,000 CRM will help. maj.to/4agDUDB

Jason Kramer explains that choosing a CRM matters less than first defining your sales process because even the most expensive CRM can't compensate for an undefined approach to capturing and nurturing leads. maj.to/4vQ9dgN

James McLoughlin wants you to ensure both search engine and LLM crawlers can easily discover, understand, and index your desired content. maj.to/4p283f6

James McLoughlin explains that you need to ensure your important content is easily discoverable by minimising the crawl depth and prioritising high-quality, valuable pages. maj.to/4p283f6

Charlie Whitworth (@whitworthseo.bsky.social) wants you to focus on the core SEO principles, ignore the hype around new things, prioritise data-driven growth, and avoid getting bogged down in industry jargon. maj.to/4rC967l

Charlie Whitworth (@whitworthseo.bsky.social) explains that if you're an e-commerce website, you're fairly limited in what you can put on your website, but it's about being pragmatic with the data and figuring out the most elegant way to present it for both SEO and LLMs. maj.to/4rC967l

Nikolas Monti-Potsolakis (@nikolasmp.bsky.social) believes that you need to shift your focus to writing more unsurfaced content, instead of just "blabbing" about the topic and showing off that you know something about it. maj.to/48lSpnP

Nikolas Monti-Potsolakis (@nikolasmp.bsky.social) explains that SEO strategies must be localised, so avoid simply translating English-centric tactics and consider local culture, regulations, and market nuances for success. maj.to/48lSpnP

Adrijana Vujadin (@adrijanavujadin.bsky.social) recommends focusing on client results, not your own skillset, so look to understand their needs first, then deliver solutions, even if it requires bringing in external expertise. maj.to/4rkyjTt

Adrijana Vujadin (@adrijanavujadin.bsky.social) explains that transitioning to freelance SEO requires new skills beyond normal SEO expertise, so if that's your goal, you should focus on developing your business development & client acquisition strategies. maj.to/4rkyjTt

Ben Howe says you can expect inflated website traffic & metrics from increased AI agent activity, which will create challenges in accurately interpreting data and assessing performance. maj.to/4ikX8dH

Ben Howe explains that Agentic AI is an emerging technology, so you need to treat it as both a hygiene factor and an opportunity to expand your business. maj.to/4ikX8dH

Martina Kölsch shares that SEO is continually evolving, yet one thing remains the same: prioritising a solid SEO foundation, a clear structure, and excellent content. maj.to/4oZwbPk

Will Rice encourages you to ask AI to suggest improved calls to action for an existing page because it generates useful options quickly, and tools or calculators tend to stand out as the most compelling choices. maj.to/3Qzbhuu

Will Rice explains that LLMs can quickly prototype client deliverables, even something as simple as a spreadsheet, and keeping it straightforward is what tends to win enterprise clients over. maj.to/3Qzbhuu

Jack Chambers-Ward (@JLWChambers) shares that thanks to AI search, the traditional content-to-conversion funnel is evolving because users are no longer reliably clicking through to websites for detailed answers. maj.to/4ab3j1V

Jack Chambers-Ward (@jlwchambers.bsky.social) believes that you should still focus on delivering truly valuable content that satisfies customer needs, even if research now happens within AI interfaces. maj.to/4ab3j1V

Keith Goode (@keithgoode.bsky.social) explains that Google is making good on its promise to become an answer engine, not just a search engine, and that some publishers are seeing reported drops of around 50% in referral traffic from organic. maj.to/48i10HQ

Keith Goode (@keithgoode.bsky.social) recommends using ChatGPT for ideation & content creation, but advises to ALWAYS sanity check its output against your brand & organizational standards before presenting it. maj.to/48i10HQ

Jack Chambers-Ward (@jlwchambers.bsky.social) shares that hosting a podcast has accelerated his personal brand and industry visibility, and hundreds of hours editing his own recordings served as ultimate training to eliminate filler words and become a better public speaker. maj.to/4aCw1Zl

Tazmin Suleman shares that structuring a podcast requires letting the conversation flow and suggests following a clear two-part blueprint: identifying relatable listener problems and delivering simple, actionable steps to address them. maj.to/4aCw1Zl

Tazmin Suleman explains that her core mission of delivering actionable career and well-being advice remained unchanged. She advises filtering every episode through your true purpose and letting genuine hosting chemistry build the audience trust. maj.to/4aCw1Zl

Sarah McDowell (@sarahmcduk.bsky.social) explains that keeping podcast listeners engaged requires constant optimization, like replacing standard intros with immediate hooks and trading rigid interview scripts for conversational talking points. maj.to/4aCw1Zl

Taylor Kurtz wants you to focus on being the expert in your field because shifts in human behaviour will have a greater impact on search than AI itself, so anticipating those changes matters most. maj.to/4loHfVb

Taylor Kurtz believes that Anyone claiming to know exactly how to win at AI search is overconfident because even right now, it's all trial, observation, and shared learning across the industry. maj.to/4loHfVb