Thank you @influentialwomen.bsky.social for including me in your 2026 Women to Watch series! I'm honored to be recognized for my work advancing civic engagement, voter participation & democracy innovation. influentialwomen.com/women-to-wat...

Across 2026 House, Senate and gubernatorial ad transcripts, messaging splits sharply depending on whether a race is competitive. whosinyourmediamarket.substack.com/p/a-record-s...

Campaigns spend millions on advertising, but they rarely know everything voters are seeing across the broader media landscape. The July issue of "Need to Know" explores the spending surge, differing party strategies, and Crypto & AI PAC spending patterns. substack.com/home/post/p-...

In my recent Substack Live with Erica Williams Simon, we spoke about her important new endeavor, Soul Story, and why progressives must reclaim faith as a source of hope, purpose and meaning — not cede it to the Right. Watch here: substack.com/@innovatingf...

$769 Million & Counting — the July issue of Need to Know: Who's in Your Media Market is live on Substack! This month's issue highlights the explosion in spending, the different spending strategies among Democrats & Republicans, and Crypto & AI PAC spending. open.substack.com/pub/whosinyo...

The corruption story needs telling — and retelling. That's the argument strategist Frank Smith makes in a recent guest column on my Substack. Going into the #2026Midterms, Dems should focus on Trump's self-dealing and governance failures — not candidate labels. open.substack.com/pub/pagegard...

Double Negative voters—those who hold unfavorable views of both parties but still plan to vote—could make up 25% of the 2026 electorate, according to @pewresearch.org. In my latest Substack, I explore why they matter & @ifpg.bsky.social's work to target them: pagegardner.substack.com/publish/post...

The 2026 and 2028 cycles matter — but treating every election as a standalone event while ignoring political infrastructure, state legislatures, narrative power and redistricting is a losing strategy. We need a 2032 lens and investments that match it. Read more: substack.com/home/post/p-...

While outside groups keep spending millions on divisive "us vs. them" messaging, voters may have other things in mind. Our Need to Know newsletter breaks down the ad spending shaping the narrative and informing voter decisions: whosinyourmediamarket.substack.com/p/redrawn-ma...

In my latest webinar, I spoke with Daniel Squadron, author of The Fourth Branch, to explore one of the most consequential — and often overlooked — forces shaping American democracy: state legislatures. Watch the full conversation: www.psgconsulting.com/videos/v/new...

Today @ 12: Join me & Daniel Squadron at noon ET as we tackle a central question: Why aren’t we investing more time & energy in rebuilding our democracy through the states? Daniel’s book, “The Fourth Branch: How State Government Can Save Our Union,” offers an answer. us02web.zoom.us/webinar/regi...

Join me tomorrow at noon ET for a discussion w/ Daniel Squadron on his book, The Fourth Branch: How State Government Can Save Our Union. States are central power centers in America—tune in to hear why paying closer attention to them is key to strengthening the US. us02web.zoom.us/webinar/regi...

Sarah Jessica Parker knows what’s what… Join me on Thursday at 12 pm ET for a discussion w/ Daniel Squadron — co-founder of The States Project, The States Forum, and Future Now — about his new book, “The Fourth Branch: How State Government Can Save Our Union.” us02web.zoom.us/webinar/regi...

I wanted to share a guest column from Frank Smith, a seasoned strategist and observer of the American political landscape as well as a respected advisor to the top democratic donors. You can read it on my Substack: substack.com/home/post/p-...

Join me June 18 at noon ET for a discussion w/ Daniel Squadron on his book, The Fourth Branch: How State Government Can Save Our Union. States are central power centers—hear Daniel’s case for why paying closer attention to them is key to strengthening our country. us02web.zoom.us/webinar/regi...

Competitive race spending reached $455M after the largest monthly jump of the cycle. But campaign spending is only part of the story. Redistricting & $274M+ in independent advertising from DHS, ICE, TikTok, Meta & others are shaping the broader media environment for voters. tinyurl.com/yy6k5dvu

The June edition of Need to Know: Who’s in Your Media Market is out! What's inside: — New data showing total competitive race spending & diverging party strategies — 3 deep dives, including one on the millions DHS & ICE are spending to shape voters’ views. tinyurl.com/tyutbn3e

“Democratic money is structurally optimized for campaigns, while Republican money is structurally optimized for infrastructure.” My latest Substack explains the consequences of this imbalance and the need for a longer-term strategy beyond the next election. pagegardner.substack.com/publish/post...

Republicans & Dems are spending nearly the same on ads — but fighting very different wars. GOP is directing 35% of spending to what the Cook Political Report defines as competitive races (GA, NC, ME, MI, OH, AZ and PA), compared to 15% for Dems. whosinyourmediamarket.substack.com/p/growth-and...

The biggest story isn’t how much money is being spent — it’s where & how it’s being deployed across competitive races, TV, streaming & social media. This is what we uncover in Need to Know: Who's in Your Media Market newsletter: whosinyourmediamarket.substack.com/p/growth-and... What we're seeing 👇

Thanks again to @influentialwomen.bsky.social for highlighting my career and leadership journey in this video! I’m grateful for the opportunity to reflect on the experiences that have shaped my work and the values that continue to guide me today. vimeo.com/1190192556/5...

I wanted to share a guest column from Frank Smith, a seasoned strategist and observer of the American political landscape as well as a respected advisor to the top democratic donors. lnkd.in/g2x8eKcC His guest columns usually appear in the “Need To Know” newsletters: lnkd.in/eEgxmMTj

1️⃣Data showing the acceleration & partisan divergence in ad spending 2️⃣ Deep Dives looking at message architecture across competitive races & divergent D vs. R ad spending strategies

How did “the system is rigged” become such a powerful force on the Right? It wasn’t an accident. The narrative was built and reinforced over decades. Read my Substack on why culture change is a 24/7 job — and what it takes to compete. pagegardner.substack.com/p/democrats-... #Narrative #Democracy

Thanks @influentialwomen.bsky.social for spotlighting my career, which I have spent building orgs that test new approaches & use rigorous measurement to expand participation in our democracy. I’m excited to share what I’ve learned alongside other women leaders! influentialwomen.press/influential-...

@ifpg.bsky.social seeks to understand & address foundational challenges facing our country. Robert P. Jones of PPRI has done a magnificent job in "Backslide: Reclaiming a Faith and a Nation After the Christian Turn Against Democracy" explaining the Christian Right & Christian nationalism's impact.

In our most recent #FirstMondaysWebinar, Corrie Hunt of Hart Research breaks down how to combat the Right's "Us vs. Them" strategy of othering, which is used to pit Americans against each other. Some research-backed ways to create counter-narratives ⬇️

Why do “us vs. them” narratives work so well — and how do we push back without playing “whack a mole?” During Monday's #FirstMondaysWebinar, we explored new research on “othering” — one of the Right’s most powerful strategies for pitting Americans against each other and gaining power.

TODAY: Join us at 12pm ET for the next PSG Consulting #FirstMondaysWebinar, which will share the latest work by @ifpg.bsky.social on the "Us vs. Them" strategy of othering, and how it is being used to pit Americans against each other as a path to power. REGISTER: us02web.zoom.us/webinar/regi...

Happening Monday! Register for PSG Consulting’s next #FirstMondaysWebinar, “No More Whack A Mole,” happening April 13 at 12pm ET. In this clip, Corrie Hunt of Hart Research gives a speak peak of Monday's discussion ⬇️ Register: us02web.zoom.us/webinar/regi...