Why is Google making all this new data available in Google search console now PLUS how to do competitor research properly. You can listen or watch to this heroic edition via: Apple: lnkd.in/eJDBZNjn Spotify: lnkd.in/euNw2Bah YouTube: lnkd.in/e44bHtx6

How clear is your own proposition, and what does the audience actually experience? The most useful insight is often closer to home. open.substack.com/pub/publishi... #marketing #publishing #contentstrategy #seo

Remember: 🚀 Five trillion searches a year is... 🚀 87 billion clicks a month.... 🚀 2.8 billion clicks per day... 🚀 119 million clicks an hour... 🚀 33,000 clicks every single second that Google sends to the open web. #seo #publishing #contentmarketing #journalism

In my latest Publishing Strategies post, I look at why brands need to be much more thoughtful about methodology, business objectives, buyer journeys and qualitative analysis when it comes to prompt tracking. www.publishingstrategies.co.uk/p/ai-visibil... #seo #journalism #marketing

It's been a bit of a Google-heavy week and I have thoughts. Also, I have slides, well, Ezra Eeman's slides from his excellent keynote at the World News Media Congress to be precise. I'll bring the 🍷 open.substack.com/pub/publishi... #journalism #seo #google #publishing

I've just released my third electronic music album - think Boards of Canada, Luke Vibert and Orbital and you'll be in the right space. 12 months of hard graft without an AI prompt in sight, can you imagine? Spotify: open.spotify.com/album/5N8WHJ... Apple: music.apple.com/gb/album/a-q...

Most blogs fail in their brand objectives because the content isn’t connected to buyer intent or even a clear next step. If your blog is getting views but not enquiries, leads or sales conversations, this one is for you. www.publishingstrategies.co.uk/p/why-your-b... #marketing #publishing

What to focus on when optimising your podcast titles and descriptions to drive more audience. Find out more in my article: www.publishingstrategies.co.uk/p/podcast-seo Beers & SEO with Barry and Steve podcast www.youtube.com/@BeersandSEO... #podcasts #journalism #seo #publishing

Setting an ineffective goal for your podcast is the No.1 reason why it will fail. Find out more in my article: www.publishingstrategies.co.uk/p/podcast-seo And catch up more on the Beers & SEO with Barry and Steve podcast www.youtube.com/watch?v=YN5F... #podcasts #journalism #seo #publishing

Here's my key takeaways from The Podcast Show which was fantastic opportunity to hear from the very best about where they think the industry is heading. www.publishingstrategies.co.uk/p/five-thing...

The squinty-eyed brigade have arrived!

This week @polemicdigital.com and I have gone VERY meta on our latest pod - talking about all things PODCAST SEO. Tips and strategic advise. Apple: podcasts.apple.com/gb/podcast/h... Spotify: open.spotify.com/episode/3FXl... YouTube: youtu.be/YN5FKZDPqys #podcast #seo #journalism #publishing

Editing the next exciting Beers & SEO podcast with @polemicdigital.com and me. I don't seem to be impressed by his comments.

Can. not. wait

Experiment! Experiment! Experiment! was a core theme from yesterday's Newsrewired with loads of great case studies and practical tips for journalists. I've listed those that resonated most with me on my Substack below. open.substack.com/pub/publishi...

At #newsrewired kicking off with Ezra Eeman talking about how publishers can adapt to agentic ai.

I went to the fantastic event yesterday and I would like to tell you all about it. www.publishingstrategies.co.uk/p/flashes-an...

Saw this, made me chuckle.

I'm pleased to announce I'll be joining the WTF is SEO? team on their spring community call on Wednesday, May 20 at 11 a.m. ET/4 p.m. GMT! Register to receive a reminder and ask a question: lnkd.in/eKd9TAUr And here's my latest article on the topic: lnkd.in/egqBv2qs #podcast #seo #podcasting

Find out: 🚀 The No.1 reason why some podcasts fail 🚀 A strategic framework to help you think about how to approach podcasting 🚀 Answers to questions like 'Does my podcast NEED to be a Video Podcast? www.publishingstrategies.co.uk/p/podcast-seo #podcasting #seo #marketing #journalism

Big push on video podcasts in the new iOS update.

Interesting session last night with Profound's Jasman Singh - you may be familiar with some of the insights here, especially if you went to a certain Google conference. I'll go into further depth in my substack. Thanks to Ryan Siddle and the team at Merj for organising.

Another great session with Similarweb on AI Visibility last night courtesy of Adelle Kehoe and the team. Here's Ethan Smith helping us understand how to find the truth - which is a topic I thought I'd left back in my philosophy lectures at Uni.

I thought bro was dead?

Are you a publisher that is going to be affected by Google's new spam policy for back button hijacking? @polemicdigital.com had a few words to say about this on our latest podcast... Spotify: lnkd.in/e-fFM3B4 Apple Podcasts: lnkd.in/euZMxJze YouTube: lnkd.in/eidC83ZQ #publishing #journalism #seo

@polemicdigital.com and I have just recorded our latest pod! Discover more.... 🚀 AI crawling and bot behaviour and how it impacts news publishers 🚀 LOTS of tactics to BOOST your visibility in AI search Spotify: lnkd.in/e-fFM3B4 Apple Podcasts: lnkd.in/euZMxJze YouTube: lnkd.in/eidC83ZQ

Google Trends, or rather the audience insights it shows, never ceases to amaze me. Most people search 'b to b' rather than 'b2b.' Mind BLOWN.

I had a great time presenting on the topic of 'How To Survive The Zero Click Web' courtesy of @journalismnews.bsky.social and their fabulous new Source Code event. Stay tuned for more events very soon. www.journalism.co.uk/source-code-...

Luke Halls describes how the SEO team at The Times of London are responding to AI Summaries in the latest Beers and SEO podcast Listen to the full episode now! Spotify: lnkd.in/eYFZkBSP Apple Podcasts: lnkd.in/eAvNhGst YouTube: lnkd.in/eyDuZQjb #seo #journalism #publishing #contentstrategy

On the latest 'Beers & SEO with Barry and Steve' podcast @polemicdigital.com and I dive into the SEO and content strategy at The Times of London with Luke Halls. Listen to the episode now! Spotify: lnkd.in/eYFZkBSP Apple Podcasts: lnkd.in/eAvNhGst YouTube: lnkd.in/eyDuZQjb #seo #journalism