James Clark | Technically Product
@technicallyproduct
Freelance web analyst, and writer of how-to guides for digital marketing and product people. A dash of technical SEO, a sprinkle of ad ops. Lives at
Use Slack for your business and want to save a bit of money? Go to cancel your paid plan and chances are you'll be offered a 50% discount instead. You're welcome.
Maybe it's just the hot weather, but this Meta setup option seems confusing. Have I toggled automatic advanced matching on or off? Don't show me an 'on' toggle with the word 'off' alongside!
Facebook moderation is an absolute joke. This comment (in blue) didn't qualify as "calling for violence". Preparations are underway that require baseball bats and stun guns but it's not calling for violence, oh no
Hey Search Console, slow down, you're putting the rest of us to shame
Hmm, just checked one of my clients' properties and they're all separate there
One of my clients is absolutely smashing organic search! I'm supporting them on ad ops mostly so can't take credit for this, but still good to see
Today I learned that analytics tools sometimes report iPads as OS X devices rather than iOS devices. Here's Mixpanel reporting on a device that I'm 99% sure is an iPad - note the portrait aspect ratio #analytics
Them: "Would you like an email receipt?" Me: "Sure, where's the harm"
For me, this is low-key horrific. I want to leave a review by writing a review! Probably "Form" is the least bad option but it still forces me to follow their preferred structure, not my own.
I love email personalisation, it makes me feel so valued
Here's one for @graphcrimes.bsky.social. Without a label on the Y axis, it took me way too long to work out that it is showing me 'knife offences in schools per 100,000 people'. And wouldn't 'per 100,000 pupils' be a more useful metric?
I did my first Parkrun today! Apparently "VM" stands for "Veteran Male", not sure how I feel about that
If you're a blogger or any other type of creator with a website, I'd recommended adding a 'buy me a coffee' widget. It isn't a big money spinner (at least not for me), but when someone takes the time to thank you like this it's an amazing feeling. Kudos to everyone who supports independent creators.
#GA4: It took me a moment to work out why these sessions with source 'Direct' and medium 'Direct' were being placed in the Unassigned channel! And I still have no idea why they are Direct / Direct and not (direct) / (none)
I have to say that the Royal Institution is a fantastic venue. And very fitting in a way for an analytics conference! Nice choice, Mixpanel
Google Ad Manager is threatening me now. "Remove dimension 'Week', or else..."
If money can expire, it isn't money. I don't know what PayPal has sent me but it isn't £5 GBP
Looks like GA4 has got that Friday feeling!
Imagine your political system being controlled by a few rich men
I'm glad #GA4 has Custom Insights (triggered alerts) but they seem weirdly limited. For example, the metric 'Sessions' isn't available. I think it's reasonable to want an alert if there is a sudden change in the number of sessions on your site
My favourite thing at Confex yesterday was Sketchbot. It takes your photo and then the little robot arm draws your picture. I thought it might have struggled with my beard and glasses but no! I do have a slight Obi-Wan Kenobi vibe going on though
Most of my clients are involved in the events sector, either because they provide event tech they are publishers that run their own events. So today I'm at International Confex to learn about new trends and catch up with old faces...
Google Ads question! I have a Google Tag set up in GA4. Is there any benefit to also adding Google Ads as a 'Destination' for this tag? (I have already linked GA4 and Google Ads, and imported my key events as conversion actions)
More playing around in Looker Studio today. I came up with a new way to make annotations (sort of) using calculated fields rather than a second data source. Sadly if you hover over the data point it shows a numeric value - because it is a metric rather than a dimension. So that's annoying
Google Tag Manager's preview tool was acting glitchy for me. Turns out I had both the 'Tag Assistant' and 'Tag Assistant Companion' Chrome extensions running! Not sure how that happened. The Companion one is being deprecated so you can deactivate or remove it. #gtm
Just used the 'Group' feature in Looker Studio for the first time. It's basically a friendlier interface for writing CASE statements. That's good, but maybe the two things need to have the same/similar names? Someone looking to create a CASE statement wouldn't necessarily know to click on Group
An example of AI being completely incorrect about #GA4, as per usual