THAT'S RUFF

@thatsruff

We’re combining playful & cool for exceptional apparel and accessories! Come see our new store in Melbourne! 79 Johnston St Collingwood.

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Ist das dein Profil?Übernimm es — dann gehört dir thatsruff.dirty.social.Profil übernehmen

THAT'S RUFF@thatsruff· 21d

We're off to @aurawra.org 2026: "Solar Succession!" See you soon, Sydney! Let's hope it's as sunny & warm as the theme suggests? If not, we've got new & your favourite heavyweight tees, a sweater (& even a new hoodie 👀?) to keep warm while you tend to your gardens & keep that eco-dream alive 🌻☀️

See you soon sydney, Melbourne store back open wednesday 29/07/2026

THAT'S RUFF@thatsruff· 22d

Thank you so much for the outpouring of support from all across the world. Being stolen from is always disheartening. But since posting about it, we quadrupled our avg. orders walking out the door 🥲 The global drive this community has to support artists and keep us going is insane ❤️‍🩹

A photo of all our orders from just this morning, heading out the door to their new homes.

THAT'S RUFF@thatsruff· 25d

PLEASE DON’T STEAL FROM SMALL BUSINESSES 🙏😿 Times might get ruff, but we're one of the little guys too. We are just 3 self-funded independent artists, & theft can really impact us 💔

THAT'S RUFF@thatsruff· 26d

WE'VE BEEN EXPOSED

THAT'S RUFF@thatsruff· 27d

Little signage upgrade. We finally invented Gay Ruff 🏳️‍🌈

A sign on the ruff store door that says “proud to be lgbt+ owned” with ruff the dog holding a pride flag below

THAT'S RUFF@thatsruff· Jul 9

Did someone say restock? resock? 🧦 We’ve got our @angypaws.com collab Vandal socks & arm warmers back in the physical store! And you can even come in and fondle their upcoming Angy Pants underwear... oh my~

A display showing all the Angy Paws socks and arm warmers in the thats ruff store

THAT'S RUFF@thatsruff· Jul 8

Ruff’s gonna be in a highlight segment on channel 9 TV! 📺🐶 Pretty huge deal for our little independent Melbourne store.

THAT'S RUFF@thatsruff· Jul 3

At Anthrocon this year? Normally shipped from Australia, don't miss @muttasaur.bsky.social's dealers den table where she's selling a limited amount of our brand new, ultra fancy, embroidered & screen printed heavyweight TOTE BAGS alongside her incredible merch! #Anthrocon2026 #Anthrocon

A photo of MUTTASAURS Dealers Den table setup at anthrocon with our THAT'S RUFF tote bags to the side!

THAT'S RUFF@thatsruff· Jun 25

THE CAT GOT OUT AGAIN! 💥 The Vandal Scratch Sweater is back in stock! But don’t wait long, this mischievous cat is hard to catch.

A photo of vandal the cat wearing a vandal scratch sweater with another tied around their waist!

A photo of the back of the Vandal Scratch Sweater with a tail poking up!

A photo of Vandal hanging off a rope while wearing their scratch sweater!

THAT'S RUFF@thatsruff· Jun 24

After HUNDREDS of hours of real world testing & 3 separate revisions, we are proud to launch our Tote Bag online! 👜 It’s the nicest one you’ll ever see for $45 AUD ($31 USD). Featuring Linguine the Fox! 🦊

THAT'S RUFF@thatsruff· Jun 21

ITS ALIVE !! ⚡️ (For now… still some overheating issues) The RUFFMAC is back spreading important messages to the world 💬

THAT'S RUFF@thatsruff· Jun 20

Might have accidentally set off the fire alarm testing whether our new iron-on/sew-on patches use Rayon thread... The burn test confirms: no polyester! 🔥 Whoops.

THAT'S RUFF@thatsruff· Jun 18

Pulled our Mac out of storage to run silly little video loops in the shopfront. Unfortunately, looks like the hard drive has finally died 😿🪦 That’s Ruff… 🫡

THAT'S RUFF@thatsruff· Jun 16

Hi I'm Clover and I'm a 🦌...

THAT'S RUFF@thatsruff· Jun 13

We go away for 1 day and something catches fire next door... 🚒😰 (everything appears to be fine, reopening tomorrow)

fire truck out the front of the ruff store

THAT'S RUFF@thatsruff· Jun 4

Brand new shifted around space, brand new (long awaited) in-store launches! Don’t miss out 👀‼️

THAT'S RUFF@thatsruff· May 24

Back to our favourite part of running the store: knocking holes in the walls! 💥 We’re shifting things around for more space for some long awaited launches! 🤩 See you Wednesday! P.S. if you can’t live without us that long, thatsruff.com is open all day, all the time!

THAT'S RUFF@thatsruff· May 9

When we go abroad to conventions around Australia, we love to get a little silly with it from time to time 🔥 Our theme-adjacent setups (mainly made of recycled materials) bring a Ruff World to life! Which ones did you see? (or wish you saw?)👀❤️‍🩹 Where should we go next!?

"Not Safe @ Work", our chaotic late 90's/Early 2000s office setup for Aurawra 2025!

"Not Safe @ Work", our chaotic late 90's/Early 2000s office setup for Aurawra 2025's corporate theme!

"Fish & Chip Shop" themed setup for MFC 2026's "tropical tails" theme

"Boat/Ship" setup for FurDU 2026's "underwater" theme

THAT'S RUFF@thatsruff· Apr 23

We've made it back to the Ruff Store! 🩹❤️‍🩹 Our physical Collingwood, Melbourne location is back open to visit! With all the tasty in-person exclusives that are getting ready to launch online 👀 We just may be still unpacking a bit, so be ready for a couple boxes on the floor!

THAT'S RUFF@thatsruff· Apr 20

Thanks to all who braved Ruff waters and visited us on the high seas for our 2nd @furdu.com.au ! ⛴️🌊 Such a fun theme to work with, the challenge of designing, building, & getting to the Gold Coast was made worth it by the support & joy from our hard work 🥰 #furdu #furdu2026

THAT'S RUFF@thatsruff· Apr 16

We made it on our voyage across the sea to FurDU! 🌊 With only a few casualties on the way… Come see us as your first stop at den 2! Brand new treasures 👀

THAT'S RUFF@thatsruff· Apr 15

You’re gonna need a bigger bandage… 🩹 Launching this weekend @furdu.com.au 👀 #FurDU2026 #FurDU

THAT'S RUFF@thatsruff· Apr 12

We're now commencing our adventure to the gold coast for @furdu.com.au !! Lets hope there's no ruff weather 🌊 Our Melbourne store will open its doors back up 23/05/2026!

Art of a sinking ship full of that's ruff cargo! and the text "away @ the gold coast"

THAT'S RUFF@thatsruff· Apr 8

You asked, and they’re finally real 👀🩹 Bandaid patches, coming soon!

THAT'S RUFF@thatsruff· Apr 8

See you 🔜 @furdu.com.au 👀❤️‍🩹

THAT'S RUFF@thatsruff· Apr 3

In response to recent feedback, we have now unflattened Ruff ✅

THAT'S RUFF@thatsruff· Mar 28

BRB, restocking! 💬 You’ve nearly cleared us out! We’re open tomorrow, but from Monday our Collingwood retail store is closing for a week-or-so to prep for new drops & events. In the meantime, shop online @ thatsruff.com. Thanks for all the love & support! ❤️‍🩹

THAT'S RUFF@thatsruff· Mar 27

Day At The Beach Towel! 🌊🏖️ Now online - Thick (400 gsm) - Super vibrant print - Velvety soft feel - 100% cotton, no BS

A photo of our new 100% cotton beach towel, showing a cast of furry animal (cats, a tiger, dogs, a deer, a rabbit and an otter) friends getting into cat-astrophic moments on their beach trip!

THAT'S RUFF@thatsruff· Mar 17

THAT'S RUFF@thatsruff· Mar 15

It’s a meow kind of day at the Ruff Store 🐈