Zach Bussey 🍁

@zachbussey

Covering Creators + Streaming! Join my newsletter for weekly updates, paid opps, news + industry insight! Catch me live: zach@ Partners: streamlabs

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Zach Bussey 🍁@zachbussey· Jul 14

Twitch Clip That seems to only be able to make one 30-second clip per minute.

Zach Bussey 🍁@zachbussey· Jul 14

Kick now shows creators who were active chatters over the last 30 minutes.

Zach Bussey 🍁@zachbussey· Jul 12

Twitch is now putting Stories on the Front Page. Carousel, Recommended Channels, then Stories.

Zach Bussey 🍁@zachbussey· Jul 11

Twitch CEO says they are evolving the Stories feed to focus more on stream recaps, so people who can't watch much Twitch can catch up on what they've missed from channels they follow. They will also be adding the ability to Post Comments on posts.

Zach Bussey 🍁@zachbussey· Jul 11

Source: about.instagram.com/blog/announc...

Zach Bussey 🍁@zachbussey· Jul 11

Meta is removing the controversial AI feature on Instagram after user backlash. "We've heard the feedback that this feature missed the mark, so it's no longer available."

Zach Bussey 🍁@zachbussey· Jul 10

Amazon Ads GameLift now lets you play a 15-minute Palworld demo on Twitch.

Play 15 Minutes of Palworld 1.0 for Free!
Fight, farm, build and work alongside mysterious creatures called 'Pals' in this completely new multiplayer, open world survival and crafting game!

Zach Bussey 🍁@zachbussey· Jul 10

Twitch Sponsorships now come with an AI assistant that monitors brand safety and suitability enforcement and will provide "real-time tips to help you stay aligned with the advertiser deliverables."

Zach Bussey 🍁@zachbussey· Jul 10

Twitch is starting limited testing of GIFs in chat. Tier 2 and Tier 3 Subscribers to a channel invited to the test will be able to send GIFs. There is a 30-second cooldown period per user. Moderation is the same as any chat message - mods/streamer can delete posted GIFs.

Zach Bussey 🍁@zachbussey· Jul 9

Instagram now allows anyone to use your public photos to create AI images. Here's how to opt out: 1. Click Profile. 2. Click 3 Bars in the top right. 3. Scroll Down. 4. Click Sharing and Reuse. 5. Toggle off AI Features for Post + Reels.

Zach Bussey 🍁@zachbussey· Jul 9

Twitch will soon be launching the ability to log in with a passkey.

Zach Bussey 🍁@zachbussey· Jul 9

It appears that many (if not all) creators invited to Streamer University are being fast-tracked to Twitch Partner.

Zach Bussey 🍁@zachbussey· Jul 7

Kai Cenat is revealing the Streamer University Roster on YouTube and Twitch right now. 120 Students 11 Professors 8 Club Directors 2 Campus Police 3 Janitors 1 Librarian 1 Guidance Counselor

Zach Bussey 🍁@zachbussey· Jul 6

Twitch is obviously the market leader; however, it is also saturated. We can identify opportunities by comparing the number of hours watched (VH) to the number of hours streamed (HS). Kick: 81 VH/HS YouTube Gaming: 76 VH/HS Chzzk: 45 VH/HS Twitch: 21 VH/HS Higher = Better. #ad

Zach Bussey 🍁@zachbussey· Jul 6

Q1 2026 Streaming Stats - Total Hours Watched Twitch 51.3% YouTube Gaming 25.1% Kick 14.4% Afreeca 3.6% Chzzk 3% Others 2.7% via @streamlabs.com + @streamhatchet.bsky.social #ad

Zach Bussey 🍁@zachbussey· Jul 2

Intriguing. This Affiliate, 360p stream, has been on the Front Page on and off for days. Limited growth (+11 followers). It's likely sitting in a backfill slot that rarely gets put into the surfaced rotation (judging by the chart). I assume Twitch is testing something.

Zach Bussey 🍁@zachbussey· Jul 1

If you've ever had questions for @streamlabs.com here's an opportunity to ask them directly! Starts in about 10 minutes! #ad www.reddit.com/r/Twitch/com...

Zach Bussey 🍁@zachbussey· Jul 1

Discord GIFs are now powered by Klipy, as Google shut down Tenor's third-party API.

Zach Bussey 🍁@zachbussey· Jun 30

StreamElements is making changes to SEPay that may impact credit card tip processing. They encourage you to withdraw your available tip balance well before December 31, 2026. They are working to expand payout options beyond PayPal.

We're reaching out to inform you about ongoing changes to the SE.Pay billing backend, which may temporarily affect tip processing through credit cards.

We know how important this is to you, so here is exactly what this means and what stays the same:

Your existing tips stay accessible. Your available tip balance can be withdrawn from now until 31 December 2026, and we encourage you to do so well before that date.

You can still keep earning from tips with your PayPal account.

We're also working to expand payout options beyond PayPal, so that more creators have an option that fits them. This is an ongoing effort, and we genuinely appreciate your understanding during this period.

We thank you for your continued support and patience as we work through this change. Supporting you and your earnings remains our priority, and we're committed to making this transition as smooth as we can.

If you have any questions, you can reach us at support@streamelements.com.

Thank you for being part o

Zach Bussey 🍁@zachbussey· Jun 30

No, Twitch is not issuing any kind of reimbursement. This is a scam that appears to have vastly expanded over the last 48 hours.

Zach Bussey 🍁@zachbussey· Jun 28

Twitch's Kappa Creamery Presence at Cannes. Flavours: Extra Extra Raspberry (ExtraEmily) Caramel Chaos Overload (TheBurntPeanut) In The Booth Bueno (PlaqueBoyMax) Get Ready with me, Honey (ChristinaandAmber) Principessa Tiramisu (PizzaPrincessG) Strawberry Succubus Sorbet (Ironmouse)

Zach Bussey 🍁@zachbussey· Jun 28

Kick had an initial investment of $1 Billion USD. Kick now has ~10,000,000 weekly visitors, according to Ethan Wright, Director of Kick. The platform has also grown to around 1000 staffers, and is moving into a larger office this summer.

The office is built to keep people in it. Breakfast is served each morning, there are massages on Wednesdays, and on Fridays staff spin a wheel for cash and prizes. New hires are handed platform currency and told to use Kick as part of the job, subscribing and tipping so they know the product they are building. Headcount has swelled from about 100 to about 1000 in four years, and the company has outgrown the tower; this summer it moves to a larger office in Cremorne, an inner-Melbourne tech hub.
The founders give Kick its nerve, and some of its problems. Craven and Tehrani are worth billions on paper, almost all of it through Stake, and they have funnelled the proceeds back into the platform. Tehrani has said the pair put close to $US1 billion (about $1.5 billion) into Kick.

Zach Bussey 🍁@zachbussey· Jun 27

Twitch appears to be testing the monetization of tags with custom logos.

Zach Bussey 🍁@zachbussey· Jun 26

YouTube has replaced the 👍 with 🤍 on Shorts. They've also. removed the 👎 on Shorts. Instead, they encourage Shorts viewers to use the Not Interested and Don't Recommend This Channel options for better algo tuning.

Zach Bussey 🍁@zachbussey· Jun 26

YouTube is adding Clear Screen mode, which temporarily hides all icons and text while scrolling through Shorts.

Zach Bussey 🍁@zachbussey· Jun 26

YouTube has added a Shield Icon to indicate Channel Moderators in comments.

Zach Bussey 🍁@zachbussey· Jun 25

UPDATE: Twitch Support says this is inaccurate and they aren't sure why Twitch Support said this.

Zach Bussey 🍁@zachbussey· Jun 25

(possible but unlikely) Had some insight into it about a month and a half ago that I shared with my Premium members... not the exact same as this, but it looks related.

Zach Bussey 🍁@zachbussey· Jun 25

Twitch Preroll Ads may now be up to 90 seconds long, instead of 30. Midroll Ads may now stretch to up to 4 minutes (even if the streamer sets them to 3 minutes). via Twitch Support

This feature itself has been around for a couple of years, but the aggressive 4-minute breaks you are seeing right now are a result of newer changes.

Twitch Support Agent • 3:22 PM
Ahh I see... well that's a bit frustrating! haha.

Read • 3:23 PM
TS
Do you have any more questions I can look into for you today?

Twitch Support Agent • 3:23 PM
Does that apply to prerolls as well? They were historically always 30 seconds. Might they be longer?

Read • 3:23 PM
TS
Yes, this applies to pre-rolls too.

Twitch Support Agent • 3:23 PM
So they might be longer than 30? Is there a max a preroll can be now?

Read • 3:24 PM
TS
Usually standard pre-rolls on Twitch were strictly 30 seconds long and as per the new update, they can be much longer, frequently scaling up to 90 seconds.

Twitch Support Agent • 3:24 PM
Wow. Okay that is much longer. Good to know.

Zach Bussey 🍁@zachbussey· Jun 25

You could always set it up to 22 minutes of ads, the max ad break is 3 minutes though.